OMG Innovative Solutions

Let's talk 𝓵𝓸𝓬𝓪𝓽𝓲𝓸𝓷📍(& isn’t this one beautiful?! 😍)
Just like  , adding a location to your posts makes it searchable. If someone searches for the location you tagged, your post may show up in the results. 

Tag locations 𝓇𝑒𝓁𝑒𝓋𝒶𝓃𝓉 to your audience & brand. Located in a shopping mall? Use the mall location. Participating in a community event? Tag the city where it’s taking place.

More opportunities to be seen = better exposure for your brand! (A serious no brainer!)

Hi there 👋🏼 I’m Rae, a busy social media manager who’s bringing the ⓢⓞⓒⓘⓐⓛ in 𝓈𝑜𝒸𝒾𝒶𝓁 𝓂𝑒𝒹𝒾𝒶 to this account 🎉
𝒜 𝒻𝑒𝓌 𝓉𝒽𝒾𝓃𝑔𝓈 𝒶𝒷𝑜𝓊𝓉 𝓂𝑒...

I’m AZ based but a Midwest girl at ❤️

I love to DIY & am always looking for a new project (suggestions welcome!)

In addition to communications, I have a BA in Sustainability & try my best to live wisely everyday 🌎

𝒩𝒾𝒸𝑒 𝓉𝑜 𝓂𝑒𝑒𝓉 𝓎𝑜𝓊!

It would be nice if you get connect your brand's products and services to EVERYONE on EVERY platform…but the truth is, marketing to your target audience, or the group of people most likely to take action by seeing your message, is the much more effective.
But how do you know who that is? 🤔
A good start is to define:
👤 The need for the product/service - what is the reason your target audience is buying?
👤 Demographics - age, gender, education of your most frequent customers?
👤 Interests - what do your customers like? Sustainability? Traveling? Outdoor activities?
👤 Behavior - what does this audience do? Read travel blogs? Spend hours on Reddit?
Answering these questions will help you understand where to reach your customers, and help you craft content that motivates conversion!

Who's ready for sp🎃🎃ky season?! 🙋‍♀️ Use the change of the seasons to do some refreshing on your brand's imaging and messaging. Start to think about the holidays before us, and how you might benefit from them.
Will you….
👻Create a Halloween special?
🦃Focus on things you're thankful for around Thanksgiving? 🎄Offer some kind of donation incentive for purchases near Christmastime?
How does your brand plan to take advantage of the holiday season?
👻

ANALYZE. How does your social media strategy measure up? A key component of ANY marketing strategy is to measure and track.
What is working and what isn't?
Some key KPIs for your social media focus include:
🌵Conversions. How much web traffic is being led by your social media? How many of those customers buy, sign up for your newsletter, join your loyalty program, etc.?
🌵Cost per Click. How much are you paying for your leads? (And are they converting!?)
🌵Likes, Comments, Shares, Mentions. How is your audience responding to the content you're creating?
…..
No time to track all of these? OMG Innovative Solutions is here to help! Send us a message today for your social media strategy proposal.

SHOW SOME LOVE. The best way to engage your audience? Communicate with them! Like, comment, and follow on RELEVANT accounts and photos. Keep your interactions authentic! 🌟
Here are some ideas on how to get started:
🦩Follow hashtags related to your brand
🦩Join communities like Facebook Groups, Twitter Chats or LinkedIn Groups to find like-minded individuals and build relationships
🦩Frequently check your business's geotagged location for photos tagged by your customers —engage with these!
…..
Keep the social in social media to build your brand!

"Branding is the art of differentiation" - David Brier
How do you differentiate?
Give your brand its own, UNIQUE LIFE through:
🍍 Creative content creation
🍍 Authentic captioning
🍍 Including your logo on your content
🍍 Creating a branded hashtag
🍍 Authentic comments and responses
How else do YOU differentiate? Share below!

DONUT hesitate to be authentic in your posts! There once was a time when posts with short and sweet captions were always the winners. NOT today!
Your followers want to hear the voice of your brand and connect with your story. Make it personal, make it real. Not every post needs a call to action!
Creating an authentic and cohesive brand image is what will bring in followers that are here to stay. 🍩🍭🧁

This motto is appropriate for just about anything life throws at you, but ESPECIALLY on social media. Engagement is everything on Instagram, liking, commenting, and following posts and accounts that are relevant to your business are KEY to success in the algorithm. BUT even the best targeted user engagement strategies take time.
KEEP GOING.
It may seem like your likes and comments are not paying off, but they WILL. Keep engaging, keep posting and watch it all pay off in the long run. ✨

Strategy [ strat-i-jee ]
Noun
1. a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result

Having a social media strategy is KEY to achieving results. So how do you build a successful plan of action?

The first step in determining HOW to act, is determining WHAT you are trying to achieve! Use the acronym SMART 🤓 to establish your business objectives—these will guide your plan.

Create goals that are:
Specific
Measurable
Attainable
Relevant
Timely
⚡️⚡️⚡️

What are your business goals for social media?

C🔴O🟠H🟡E🟢S🟣I⚫️V⚪️E
The idea of cohesion is crucial to establishing your business as a brand. BUT there's more involved than just the logo you chose...
⚡️VOICE
How does your brand speak? Is it playful and light? Or witty and brooding? Write down some words to describe your brand. Keep these in mind as you create the copy for each post.
⚡️FILTER
Find a filter that matches your brand's mood and use it on all your posts
*Check out Lightroom's preset feature!
⚡️COLOR
Select 2-3 focal colors to be featured in posts
Determine their hex color code for use in text/backgrounds
⚡️FONT
Choose ONE or TWO fonts and stick with them

How do YOU keep your brand cohesive? Comment below & follow for more tips and tricks!

Don't be a prick 🌵Keep the social in social media 👯‍♀️
Everyone is wondering about the algorithm, how do I make sure my posts are being seen? How do I gain more followers? Get more likes?

The answer is one simple word: ENGAGE.

Social media is meant to be just that, SOCIAL!

Spend time everyday interacting with the followers you already have and engaging with accounts who just might be following you soon!
⚡️LIKE
This is the easiest way to engage. Give your followers that warm fuzzy feeling, give them a like
⚡️COMMENT
Leave meaningful comments on your followers posts to build a sense of community and show them you are listening!
⚡️RESPOND
Respond to ALL comments and messages sent your way. Comment on others' stories to build more personal rapport. ⚡️SEARCH
Choose a few popular, relevant hashtags. Like and comment on their top posts. Visit profiles of the other commenters, give them a like and comment, maybe even a follow. You will be surprised how many will follow back!
What are some other ways you stay engaged?