ZD Design

Quick SEO check: Do your images have alt text?

Alt text helps with:
✅ Accessibility
✅ Better SEO
✅ Showing up in Google Images

You don’t need to go overboard—just make sure images describe what they show AND include relevant keywords when it makes sense.

Ask your web team: Are we using alt text across our site?

One of my recent clients was spending money on ads...
…but getting zero calls.

After a quick audit, we found:
❌ Their landing page wasn’t mobile-friendly
❌ Their CTA was buried at the bottom
❌ Google Business Profile was claimed—but not optimized

We fixed all three, and within a few weeks, they were getting calls—and converting leads.

👉 Results don’t have to take forever. Sometimes, it just takes the right focus.
Let me know if you want me to take a quick look at your setup.

Are you sending traffic to your homepage?

That might be your biggest mistake. Here’s why:
Your homepage tells your story.
But your landing page should sell your offer.

When I work with clients, one of the first things we fix is this disconnect—because even great traffic won’t convert if it lands in the wrong place.

💡 More targeted pages = more leads.

Let’s get your traffic landing where it matters.

💡 Have a question about SEO, ads, Google Business, or your website? Today’s the day to ask.

It’s Thursday Think Tank! On the first Thursday of every month, I open up my inbox for free marketing Q&A.

Need help getting more leads, ranking higher, or improving conversions? Ask away—I’ll personally reply with advice you can actually use.

Drop your question in the comments, DM me, or email [email protected]
Let’s grow your business! ⬇️



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Quick SEO check: Are title tags set up for every page?

✅ Every page on your site should have a clear, keyword-rich title tag (not just “Home” or “Welcome”).
This is one of the first things Google reads—and it tells searchers what your page is about.

If your homepage title is just your business name, you're missing an opportunity.

Ask your web person to check—and optimize it. Or call us! We are here to help!

Quick win: Pin your best post to the top of your social profile.

✅ Showcase a strong testimonial
✅ Feature your best offer or lead magnet
✅ Highlight a quick “what we do” intro

First impressions count. Show visitors exactly why they should work with you.

Stop sending traffic to your homepage. Seriously.

If you're running ads or sharing links and sending people straight to your homepage, you're missing a huge opportunity.

Your homepage is about your brand.
But your landing page should be about your offer.

✅ Be clear about what you’re offering
✅ Make sure there’s ONE call-to-action
✅ Keep it focused and distraction-free

The more focused the page, the more likely someone is to take action.

Quick win: Add a CTA to your email signature.

Every email you send is a branding + conversion opportunity.

✅ Add a link to book a call
✅ Link to a top-performing landing page
✅ Or feature a current offer or free resource

It’s set-it-and-forget-it marketing—and it works.