RPS Creative Group

Long Johns is a place that reminds me of my dad. He ordered his fish every time and asked for a side of the "crispies"- those extra fried drippings no one should really needs, but he loved them. I can't think of Long John Silver's without thinking of him. For me, fish was always the main character, and chicken was just a side act. This new logo changes that.

The New Long John Silver's Logo Left Me Thinking About More Than Chicken. Long John Silver's is the latest to drop a bold move: replacing their classic fish symbol with a CHICKEN and adding a new tagline, "Chicken + Seafood". According to their announcement, chicken has been one of their "best-kept-secrets" which explains why they want to bring it forward. The tagline mak...

https://www.rpscreativegroup.com/post/why-real-images-create-real-connection

Why Real Images Create Real Connection Most people can spot a stock photos from a mile away. The too perfect lighting. The generic smiles. The staged handshake. When visitors land on your website or scroll your feed, they know when the photo is not real and the disconnect starts.A business built on relationships needs to look like itself...

If you haven't heard already, Cracker Barrel has done a rebrand and updated their logo. The amount of backlash on this is crazy and all over the internet and news talk shows. From calling it a "Woke" rebrand, to saying that they have removed the personality from the brand and even causing Cracker Barrel to lose $100 million in value. ... https://www.rpscreativegroup.com/post/logo-backlash

It’s a beautiful time of the year to meet in our conference room! We don’t just create beautiful things, we are surrounded by them! 😍 🍁

It's time to add another one...
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