Performance Property LLC
Real Estate Education & Information from Gerald Lucas, Real Estate Expert, Best-Selling Author & Coach
www.geraldlucas.com
Performance Property is a real estate services company based in Jersey City, NJ. Our Founder and Managing Director, Gerald Lucas is an internationally recognized real estate expert, best-selling author and keynote speaker. Gerald has appeared on NBC, ABC, CBS and Fox and was named one of "America's Top Business Leaders" in Fast Company Magazine. Gerald has written several books including “Short Sale Specifics” and the Amazon #1 best-seller, "Dare To Succeed".
06/19/2026
Have a great weekend!
06/17/2026
Ask Gerald A Question: What Should You Do If Your Hot Water Heater Is Leaking?
What Should You Do If Your Hot Water Heater Is Leaking? Real Estate Expert & Best-Selling Author, Gerald Lucas discusses op...
06/17/2026
News: Commercial and multifamily mortgage loan originations were 52% higher in Q1 2026 than the prior year.
Learn more at GeraldLucas.com
06/16/2026
Tip: The Capitalization or Cap Rate for a property is the ratio between its net operating income (NOI) and the property’s value:
Capitalization Rate = Net Operating Income/Value
You can transpose the formula to solve for property value or net operating income:
Property Value = Net Operating Income/Capitalization Rate
Net Operating Income = Property Value*Capitalization Rate
Learn more at GeraldLucas.com
06/15/2026
"In the middle of difficulty lies opportunity."
- Albert Einstein
06/11/2026
News: NJHMA's down payment assistance program provides eligible first-time NJ resident homebuyers up to $22,000 in down payment and closing costs assistance.
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06/10/2026
Ask Gerald A Question: How New Rule Helps Homebuyers Qualify For A Mortgage?
How New Rule Helps Homebuyers Qualify For A Mortgage Real Estate Expert & Best-Selling Author, Gerald Lucas explains how...
06/09/2026
Tip: You can legally invest in real estate with your IRA and 401(K) and pay little or no taxes, provided your IRA or retirement plan uses an approved custodian. The widespread misconception that permissible IRA investments are limited to stocks, bonds, mutual funds, and CDs is the result of people and companies who are in the business of selling these products.
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06/08/2026
“If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” - Stephen R. Covey
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97 Newkirk Street, Suite 235
Jersey City, NJ
07306