Nu-Wool Premium Cellulose Insulation
Oldest Cellulose Insulation Manufacturer in the World — GREEN Since 1949
Manufacturing Sustainable Products to Help Build a Greener Future! ♻️
Established in 1949, Nu-Wool is a leading manufacturer of eco-friendly cellulose insulation. Superior in its performance, green in its manufacturing, and perfect for any residential or commercial construction. Wood or steel, new or existing, Nu-Wool can reduce heating and cooling costs*. Now that can save you a lot of green.
06/16/2026
When looking at Nu-Wool Premium Cellulose Insulation and its acoustical performance, you will see something called STC, which stands for Sound Transmission Classification. But what do the STC scores for Nu-Wool Premium Cellulose Insulation really mean? And how is STC even tested❓
06/15/2026
Nu-Wool was proud to be a part of the West Michigan Truck Show from June 12-13, 2026 at the Hudsonville Fair Grounds! We had such a great time and got to meet so many awesome people! 🙌
Huge shoutout to Rick and Jorden, two of our drivers, for running the Nu-Wool table at the show, and for showing off a couple of our Nu-Wool trucks! 🚛
Go check out Nu-Wool's trucks at the West Michigan Truck Show at the Hudsonville Fair Grounds! 🚛
06/12/2026
👷♂️ Earlier this week, David was out in the field with Olmsted Brothers Insulation as they insulated an Ace Hardware Store in Shelbyville, IL using Nu-Seal Spray Foam Insulation.
✅ As our Contractor Service Technician, David helped to troubleshoot some issues they were having, and also assisted in training some of their team on spray technique for this project.
🤝 One of the things that sets Nu-Wool apart from other manufacturers is the services we offer. In-the-field service is one of those value-added benefits! We believe that your success matters, and as experts in the industry, we are here to help you along the way!
👉 If you're a Nu-Wool contractor in need of field service, reach out to David to get something scheduled. If you're interested in becoming a Nu-Wool contractor, contact us today!
06/09/2026
The word acid is often associated with harm or danger⚠️, however! Some acids have very helpful properties, such as fire🔥, mold, and pest resistance. One of these types of acids is boric acid, which is in our premium cellulose insulation. What is boric acid, though, and why do we include it in our insulation? For more of an overview on boric acid, watch our building science video with Bob👨🔬!
Happy World Environment Day! 🌎
We went around and asked different Nu-Wool employees two environment-related questions. 🤔
1. What is your favorite outdoor hobby or activity?
2. What is one natural place in the world you want to visit and why?
Watch to hear their answers! 👀
💬 Plus, we'd love to hear your answers, too! Comment below your answers to the questions above!
This video is the first of a new series here at Nu-Wool. In these building science videos, Bob De Vries will guide you through the basic concepts of building science!! If you have any questions or concepts you would like covered, leave a comment!!
06/02/2026
With the warmer weather upon us🔥🔥, keeping your home cool is essential. Insulation isn't just needed for the winter months; it's vital for the summer months, too! However, many homes are not well enough insulated to beat the summer heat. Traditional insulation materials like fiberglass can often leave gaps and air pockets, which can lead to rooms being drafty in the winter and uncomfortably hot in the summer. With the rising costs of energy bills, it's essential that the air you spend money on stays in your home.
❄️Nu-Wool Premium Cellulose Insulation, on the other hand, is the true hero your home and wallet need this summer. Because of its high installed density, Nu-Wool Premium Cellulose Insulation eliminates voids and air pockets and creates a solid barrier that resists airflow. This effectively seals your home and keeps the heavy, humid summer heat outside while trapping your refreshing, air-conditioned air indoors. By stopping your AC from working overtime in the summer, Nu-Wool can help lower energy bills by providing a consistently conditioned and comfortable home all summer long.
➡Want to save money and stay cool this summer? Look at getting Nu-Wool Premium Cellulose Insulation! For more information, visit our website using the link in our bio!
Keeping the heat where it belongs! 🔥 RWS Insulation is installing Nu-Wool's Premium Cellulose at an attic job in Edinburgh, Indiana.
05/26/2026
We often see the same misconceptions about cellulose circulating online. Many claim, “Cellulose is made of paper, so it’s a fire hazard.🔥” In reality, the opposite is true. Nu-Wool Premium Cellulose Insulation carries a Class A fire resistance rating and even outperforms mineral wool in critical fire-safety tests.
✅Our insulation is treated with borates, which provide exceptional fire resistance. Furthermore, the high density of our professional installation restricts oxygen flow, significantly slowing the spread of flames. In the event of a fire, Nu-Wool creates a protective char layer along the burning areas to act as a barrier. This increased burn-through time provides those extra, life-saving minutes when they matter most.
‼️We also offer a variety of UL-classified firewall designs, including our UL-U382. This full load-bearing design is ideal for multi-family residential structures, providing up to three hours of fire protection.
👀Still skeptical? Head over to our YouTube channel, NuWoolCo, to watch our burn test video. You’ll see Nu-Wool Premium Cellulose go head-to-head with the industry’s most common alternatives. See the performance for yourself!
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Address
2472 Port Sheldon Street
Jenison, MI
49428
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |