Targetbase

Still getting used to the back-to-school thing. What makes it worth it? Celebrating these future marketing innovators (because who wouldn’t want to grow up and be cool like us?) as they go into their best year yet!🍎✏️

It’s National Dog Day! But the truth is, we celebrate our furry friends every day at Targetbase, and here’s the proof … So. Much. Love.

New residents in the house!
Our residency program fosters young talent through mentorship and meaningful experiences with clients. Our newest residents in Consumer Experience are Casey and Phuong! Casey is a type-obsessed InDesign pro and a movie maven. Phuong is a Photoshop phenom who loves playing with her dog, Kenny, whenever she gets the chance. Both art director residents are working on client facing projects and enjoying adapting to agency life.

We’re so glad to have Casey and Phuong with us!

Not to brag, but our interns are definitely the best—no offense . They are not only an incredible help across the board—from Consumer Experience to Client Engagement and everything in between—but mentoring these extraordinary individuals has been such a pleasure! We’re excited to see what the future holds for these bright young minds.

Pride Month might be wrapping up, but that doesn’t mean the party’s over! All over the country, communities are celebrating at events happening now through the fall. Check out the nationwide guide below to join in, wherever you find yourself!


https://www.misterbandb.com/gay-events/united-states/gay-pride

Given the chance, we love to drop some knowledge. Senior Director of Strategy, Jeff Norris, recently shared his expertise in integrated marketing and communications at SMU in Dallas. During a lecture to one brilliant class of Mustangs, he covered the nuances of blending traditional and digital marketing strategies to deliver eye-opening results. Way to , Jeff!

One of our own has turned his fantasy (novel) into a reality! We had a blast learning from David Hopkins, Associate Creative Director and of “The Dryad’s Crown.” During a special Q&A, David Hopkins, Adult Epic Fantasy Author shared tips on his writing process and how to balance penning a 600+ page fantasy novel with a day job, plus gave us a sneak peek at his upcoming novella “War of the Hounds,” which is set in the same universe and will be released in July.

Click on the link below to find out where you can get your paperback, ebook, or audiobook edition of “The Dryad’s Crown” today!

https://thatdavidhopkins.com/order-the-dryads-crown

We did it—4 big wins for us and our clients, UCB, Novartis, Grifols and GSK, at the 2024 DTC Advertising Awards! Absolutely none of this would be possible without the amazing partnerships we have with our clients, our Targetbase team and the brilliant work they put in every day. What an honor!

Learn more about the award and see the list of the finalists and winners at the link below:

https://xpectives.health/2024-dtc-advertising-awards/

We are all about shaping the next generation of marketers, and Targetbase CEO, Stacey Crumbley Pehrson, leads the way. When the University of Michigan asked her to break down our approach to personalized marketing at scale, she booked her flight and headed north. Stacey spoke to students at U of M’s Stephen M. Ross School of Business about the power of first-party data to drive game-changing results for clients. Thanks for the invitation, Wolverine friends!