HITE

Happy Thanksgiving from our family to yours! 🦃🍁♥️🙏🏼

Do you know if your website is currently ranking for any keywords? 😳😳

Keywords are "search terms" or "words" that people type on google. There are two types of keywords:

➡️ Branded Keywords: any word that has your brand's name on it.

➡️ Unbranded keywords: These are generic words that people may be typing on google to find a business or service that offers what you offer.

Both approaches are good, and the best strategy includes a combination of both. However, we do not recommend having ONLY one or the other, especially when getting started.

Think about this:

✅ If you want people to know who you are, focus on unbranded keywords (words that people would type to find you without knowing you are the business that could solve their problem).

✅ If you want to focus on brand recognition, especially while trying to take on a giant competitor, focus on branded keywords.

If you are not sure what keywords your website is ranking for, set up a time to talk with us. Link in bio!

Did you know that research shows the average user spends around 45 to 50 seconds on a website? 😯😯

If it's not a clear message, it doesn't work. This is why the first thing we ask our clients are the 4 top goals for the company, what are the actions we want users to take when they come to your website? 😎😎

If you don't have the answer to this, you may benefit from a brand messaging consultation and if you do, make sure:

✅ There is a clear Call-to-action (CTA) such as "Call us" or "Get Quote"

✅ You are tracking how users are spending those 45-50 seconds. Are you connected to analytics? and is someone looking at this data?

✅ You have personal photos (invest in a photo shoot and avoid stock images)

If you're not sure if your website is within best practices, contact us for a website audit. Link in Bio

139 leads in one month sounds exciting, doesn't it?

Well, it's not pure magic, and it also isn't luck! It's hard work. This client has been trusting us at Hite for the past 6 months with consistent SEO & Google Ads, AND THIS is what the results look like!

Now, the bigger question is: How many of these 139 leads became a client? 🤨🤨

Believe it or not, our team asks this question during every bi-weekly call, BECAUSE a lead isn't money in the bank, but a new client is.

If your marketing agency isn't asking this question, give us a call. Link in Bio.

If you aren't yet on the online platform Alignable taking advantage of the networking opportunities, you are missing out!

Join us tomorrow for a meet and greet, led by our owner
You can join her group on alignable called "Latina Business Owners" ⭐⭐

Don't miss out on this opportunity! Register with the link on our Bio.

Introducing our amazing, ! Isra (as we call him) leads our SEO team at Hite, having completed over 10,000 strategies over the last 5 years.

Here are four tips that ISRA considers to be the basics of getting SEO rolling:

🙅🏻 Don't chase the algorithm. You'll never catch up to it. Google releases, on average, 13+ algorithm updates a day.

✍🏼 Content is your strongest asset. You create it, you publish it, and you're in full control of it. But, to create effective content, start by researching what your audience needs to know to buy your service/product and create pages that help solve all of those needs.

🖥 Have a great website. Your site should showcase your content, your business, and the unique value your products/services offer. Make sure it's accessible, easy to interact with, and a pleasure to browse through.

📢 Have people (and other sites) talk about your site, your business, and your products/services. Claim your Google Business Profile and other applicable listings, have an active page, connect with local influencers, get your providers to feature you on their sites, etc.

Can you imagine getting an email from your marketing agency that says you have:

🥳 566 NEW LEADS from SEO

🥳 374 of them being UNIQUE leads

🥳 685 conversions from GOOGLE

This client has been doing SEO & Google ads for 2.5 Years, this is what consistent investment in the platforms looks like.

Next time you decide to invest in digital marketing, make sure you have a short-term & long-term plan so your results can also look like this!

Our CEO leading the technology panel at the Texas State Capitol in Austin for TAMACC

Nothing to see here, just our Business Development Manager Kristen Untch at last week's networking event…

…after asking everyone to please pose with the ⚽️ Dallas Sidekicks ⚽️ merch! 😅

Special thanks to J.R. Gonzales and Al Montoya for the invitation to see the Dallas Stars play!

From left to right -
Jon Perez
J.R. Gonzales (TAMACC)
Christine Perez (CEO of D Magazine)
Tatiana Chamorro-Rivers (Owner/Partner Hite Digital & Co-Founder Hite Creative)
Al Montoya (Director of Community Outreach for the Dallas Stars & Retired Hockey Player)

Had an amazing meeting with 3 Kings Roofing today on some great strategies we’re discussing for the next couple of months. 🫣

Watch out, this is a dynamic partnership coming soon 🔥

Let’s go 💪💪

Being a Hite Digital Franchise owner means you are part of a team that is aligned with the same values. We are heavily invested in family and faith.☝🏼