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How Agile can help you maintain and build equity

Agile marketing in the era of COVID-19, BLM and recession Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current economy.

Why reputation is so important for

Why You Should Focus on Brand Reputation Rather Than Marketing Customers tend to remember experiences, so your reputation after a positive or negative one will be likely to stick.

The psychology behind behavior that has emerged on video conferencing calls.

Why do we feel compelled to wave goodbye on Zoom? We don't wave when walking out of a business meeting in person. Here's why we do this and other somewhat weird habits that have emerged on video conferencing calls.

47% of plan to increase their use of

Putting AI to work across your customer data strategy Artificial intelligence capabilities can dramatically impact your revenue goals, the trick is pulling together your customer data to effectively enable AI functions.

The top source of content is the vendor’s website. An up-to-date and user-friendly should be top priority for .

B2B buyers consume an average of 13 content pieces before deciding on a vendor A mix of first and third party content is required to seal the deal.

Text-based and communications can increase and loyalty and generate at lower cost.

Text messaging is the most effective marketing channel most retail brands aren't using More than 50% of consumers said they want to text with their favorite brands.

Why your images are among the most important elements of your Amazon listing.

Sell More on Amazon by Using These Essential Photo Tips The right images on Amazon could potentially be worth hundreds of thousands of dollars for you and your brand.

How to improve your while working remotely.

Cybersecurity Risks Posed by Remote Work and How to Fix Them Installing a simple virus protection software and calling it a day won't suffice. Here's how to keep your company safe.

Here are 5 ways to improve your virtual meeting.

5 Ways to Actually Make Your Virtual Meetings Better Video meetings suffer from many of the same problems as in-person meetings--plus a few unique challenges all their own.

3 questions to answer before building your identity.

3 Questions You Need to Answer to Build Your Company Brand Emily Heyward, co-founder of Red Antler, thinks it's never too early to plan your company's branding.

New data show that American are in for a long rehabilitation, one that might take more than a year. Fear and uncertainty prevent restaurants, their workers, and diners from regaining any sense of normalcy.

By the Numbers: Here’s What Reopening America’s Restaurants Is Going to Look Like It might be time to lower your summer expectations