Healthcare Success

Last chance to register.

Today at 2:30 PM ET, I'll be joining an outstanding panel of healthcare and AI experts to discuss one of the most important—and least understood—risks facing healthcare marketers: AI hallucinations.
Joining me will be:
• John Davey, Mount Sinai Health System
• Brandon Schakola, Healthcare Success
• Pansy Lee, https://hubs.ly/Q04kwTFZ0

As patients increasingly rely on ChatGPT, Gemini, Perplexity, and AI-powered search experiences, healthcare organizations face a new challenge. AI can misrepresent services, distort clinical information, and even fabricate details about your organization.

We'll discuss:
• Why AI hallucinations happen
• Why healthcare is especially vulnerable
• How to identify where AI may be getting your brand wrong
• Practical strategies to improve AI visibility and reduce risk

📅 Today, June 17
⏰ 2:30 PM ET
🎟 Free registration for professionals working at hospitals, health systems, physician groups, and other healthcare providers

👉 Register now (https://hubs.ly/Q04kw13B0): https://hubs.ly/Q04kw13B0

Why do so many healthcare initiatives fail to change patient behavior—even when the data is clear?

In this week’s Healthcare Success Podcast, Stewart Gandolf talks with Karen Sussman Horgan, CEO of Val Health, about the role behavioral science plays in driving real patient action—and why AI alone isn’t enough.

Must-hear insights:
• Why information alone doesn’t change behavior
Patients don’t make decisions based on logic alone—Karen explains how bias, emotion and timing shape action.
• How to reduce friction across the patient journey
From scheduling barriers to confusing language, removing friction can dramatically improve engagement.
• Where AI fits—and where it falls short
AI enables scale and personalization, but without behavioral science, it risks simply amplifying noise.
• How small changes can drive big results
Simple shifts in framing, defaults and messaging can significantly increase participation and adherence.

If you’re trying to improve patient engagement, outcomes or growth, this episode offers a fresh and highly practical perspective.

🎧 Listen to the podcast—https://hubs.ly/Q04k6MkQ0

We're proud to support and participate in one of the healthcare private equity industry's premier events focused on advancing women in healthcare investing.

Our Senior Marketing Strategist, Kathy Gaughran, will be attending the Kayo Healthcare Private Equity Summit in Washington, DC on June 22–23. The event brings together healthcare investors, operators, advisors, and executives for meaningful conversations about growth, innovation, market trends, and the future of healthcare investing.

Healthcare Success partners with private equity-backed healthcare organizations, MSOs, DSOs, hospitals, health systems, and specialty healthcare companies to accelerate growth through branding, websites, AI visibility, SEO, patient acquisition, and digital marketing.

Kathy is looking forward to connecting with leaders from across the healthcare ecosystem and learning more about the opportunities and challenges shaping the industry.

If you'll be attending Kayo, we'd love to connect. Send us a message to schedule time with Kathy during the summit.

Most healthcare websites don’t fail because they lack traffic.
They fail because they don’t convert.

High-intent patients arrive—then hit friction:
• Generic pages that don’t match their needs
• Unclear next steps
• Clunky forms or scheduling
• Calls that go unanswered or untrained

And just like that, the opportunity is gone.

This is Part 3 of our 12-part series on Website Design in the Age of AI, where Stewart Gandolf focuses on turning your website into a true patient acquisition engine.

In this article, we cover:
• Why strong traffic still fails to drive growth
• The key variables that determine whether visitors convert
• How message mismatch quietly kills performance
• What effective conversion paths actually look like
• Why your call handling and follow-up are part of marketing

Your website isn’t just a digital brochure.
It’s where growth either happens—or stops.

👉 Read the full article: https://hubs.ly/Q04kLMLC0

AI is changing healthcare content, but it’s not a shortcut.

Used the wrong way, it can lead to inaccurate information, generic content, and lost trust with patients.

In our latest Healthcare Success Podcast, Stewart Gandolf sits down with Melanie Wilson and Mary Hayes to talk about where AI actually adds value—and where it can create real risk.

They cover:
• The dangers of AI-generated healthcare content
• Why more content isn’t always better
• Where AI helps—and where human expertise is critical
• How to protect your brand, rankings, and patient trust

Listen here: https://hubs.ly/Q04jy__B0

Please join us in welcoming Danielle Ilan-Weber to Healthcare Success as a Senior Account Director.

Danielle brings more than 15 years of experience leading operations, client services, and growth initiatives across healthcare, digital marketing, and direct-to-consumer businesses. Her background spans agency, brand-side, and entrepreneurial leadership, with deep expertise in strategy, account growth, and cross-functional ex*****on.

She most recently served as COO of an addiction medicine clinic, where she oversaw operations, client experience, and business development. Danielle is also the co-founder of ampsandsound, a direct-to-consumer company specializing in high-end audio products.

Her early career includes experience with AT&T, Hilton Hotels, and the White House, helping build a strong foundation in communications and organizational strategy. She holds both a BA and MBA from the University of Southern California, as well as an MA in Criminal Justice from Northeastern University.

We’re excited to have Danielle’s leadership, perspective, and experience on the team.
Welcome to Healthcare Success, Danielle!

Choosing a healthcare marketing agency is more complicated than ever—and the stakes are higher.

In the age of AI Overviews, ChatGPT, and zero-click search, your agency doesn’t just execute campaigns. They influence whether your organization shows up, gets trusted, and gets chosen.

That’s why we created a new set of FAQ pages answering 44 of the most important questions about how to choose the right healthcare agency, plus websites and SEO in the AI era.

We’re also building more—covering branding, multi-location and private equity practices, digital media, social, AI in marketing, and more.

Start exploring: https://hubs.ly/Q04jbSXx0

How do large healthcare organizations stay aligned as they grow?

In this episode of the Healthcare Success Podcast, Stewart Gandolf speaks with Steve Bilt, CEO and co-founder of Smile Brands, about scaling through ex*****on, culture, technology discipline, and practical leadership.

Listen or watch the episode to hear Steve’s perspective from 25 years of building and leading one of the largest DSOs in the country.

https://hubs.ly/Q04k0qtt0

Some of the most expensive mistakes in healthcare marketing don’t begin with failure.

They begin when something is working—and leadership decides to change it anyway.
When patient flow is steady and results feel predictable, marketing can start to look simple. But behind that consistency is a complex system driving real growth—and disrupting it can have serious consequences.

In this new article, Stewart Gandolf breaks down what we’ve seen happen time and time again when organizations underestimate what’s already working.

He covers:
• Why successful marketing often gets taken for granted
• How executive disengagement creates hidden risk
• What happens when specialists are replaced with underqualified resources
• Why marketing performance can’t be evaluated without looking at patient access and phone handling
• The real financial impact of disrupting a working growth engine

If your marketing is performing, this is worth a read before making a change.

👉 Read the full article: https://hubs.ly/Q04jWzRT0

AI is changing how patients find and choose healthcare providers.

But there’s a growing issue that many organizations aren’t prepared for: AI hallucinations.

These inaccuracies can misrepresent your services, distort clinical information and even fabricate details about your organization—putting brand reputation, compliance and patient trust at risk.

Join Healthcare Success for a session during AI in Healthcare Marketing Week, hosted by eHealthcare Strategy & Trends. This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.

AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust
📅 June 17, 2026
⏰ 2:30 PM ET

In this session, Stewart Gandolf, Brandon Schakola, Pansy Lee (https://hubs.ly/Q04jLxpP0), and John Davey (Mount Sinai Health System) will break down:
• Why AI hallucinations happen (and why healthcare is especially vulnerable)
• How to identify where AI is getting your organization wrong
• Practical strategies to reduce risk and improve visibility
• Governance approaches to protect your brand

👉 Register here: https://hubs.ly/Q04jLxrC0