Discerning Eye Optical
A family-owned business specializing in high quality eyewear for men & women.
05/28/2026
Prep for the shop crawl has begun!
ππβπ©ποΈβοΈ
Shop crawlers, head to Discerning Eye tomorrow evening for 20% off non-prescription sunnies and a delicious Moscow Mule!
-check out for ticket information-
05/22/2026
Wishing Dr. Dan a very Happy Birthday tomorrow! π₯³πππ
05/08/2026
Look no further for your Discerning mom's gift! π
Shop our sunnies, readers and accessories or snag a DE gift certificate and send her on a shopping spree π·βοΈπ
Open today until 6, Saturday 10-4
05/02/2026
Emily and Sarah wanted to show off our new π€©ππ
04/23/2026
Jodi in is a match made in heaven βοΈ
04/15/2026
Itβs always sunny at Discerning Eye βοΈβοΈ
04/14/2026
A peak behind the curtain...π€« Every frame on the DE shelves was carefully selected for your fabulous faces during one of our buying sessions. We love having our reps in the shop to show us what brilliance the designers have come up with!
04/11/2026
Brenda was feeling ready for a new look and this Res/Rei was just what she needed! π€©
04/09/2026
Roman couldnβt say no to another aviator this time around π
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Address
218 E Washington Street
Iowa City, IA
52240
Opening Hours
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 7pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 4pm |