CODO Design

This week marks the 2 year publishing anniversary of 'The Beyond Beer Handbook.'

Cody and Isaac sat down recently to record a Beer Branding Trends Podcast on what we got *wrong* in this book (or framed more charitably, what we've learned in the intervening 2 years since publishing).

This is one of my favorite episodes we've cut in a while.

Listen here: https://beerbrandingtrends.com/070-what-we-got-wrong-in-the-beyond-beer-handbook/

New Beer Branding Trends Podcast is out today on all things Hop Water.

What is it, why do we like it, and why do we think this is set to be a major beverage trend in the coming year?

https://beerbrandingtrends.com/hop-water-the-next-big-beyond-beer-trend-codo-design/

Here's how we rebranded a 100+ year old craft brewery to find new relevance and stand out in a crowded San Diego beer scene.

Read a full behind-the-scenes account of our work with Mission Brewing Co. here:

https://beerbrandingtrends.com/rebranding-mission-brewing-a-san-diego-icon/

What is a co-packer’s role in bringing a new beverage to market?


We've worked with dozens of beverage startups who came to market via a beverage co-packer. We've also heard from many folks that this process seems like a black box—what's entailed, what will it cost, how long will it take, etc.?

We sat down with Mark Gallo of Nor-Cal Beverage to demystify this entire process.

Read the entire conversation here:

https://cododesign.com/demystifying-the-beverage-co-packing-process/

Great coverage on our latest rebrand with Mission Brewery.

Rebranding Mission Last year, the crew at Mission Brewery embarked on a many-months journey that’s readying to pull into port. Looking to usher the East Village interest into a new age, M

Our 2022 Beer Branding Trends Review is out now.

Learn what's shaping beer and beverage alcohol today (and tomorrow):

https://cododesign.com/2022-beer-branding-trends/

New In-House piece with Surly Brewing Company is up on our site today.

This conversation spans the use of variety packs to drive trial, the role of a small batch program as offering a "point of view" for a brand and Brand Architecture.

Give it a read: https://cododesign.com/in-house-with-surly-brewing/

What is a lifestyle brand?

Does it have to be aspirational? Does it have to center around a particular identity or sub culture? Does it have to have a charitable angle?

We caught up with Montucky Cold Snacks to discuss how they define a lifestyle brand (and how this has driven them to be one of the fastest growing beer brands in the States).

https://cododesign.com/building-lifestyle-beer-brand-montucky-cold-snacks/

Here's a fun conversation with Sam Cruz of Against the Grain Brewery on the importance of knowing your audience, giving your community what it wants and sticking to your guns.

https://cododesign.com/talking-shop-with-against-the-grain-brewing/