Borshoff

Organizations that integrate a strong communications strategy into their business continuity planning emerge from sticky situations faster and more confidently because they… Read why here:

Strong Business Continuity Plans are Backed by Strategic Communications - Advertising & Public Relations Agency | Borshoff | Indianapolis, Indiana Amy Hanna explains how many business continuity plans have a critical, often-overlooked component: strategic crisis communications.

Lots of AI discussion among agency leaders at Agency Management Institute's Build a Better Agency Summit. Here’s where we stand:

Order takers and deliverers are the quickest path to irrelevance.

Relevant partners are leaders, and advisors of meaning, context and conscience.

Technology changes won't slow down, we curious humans are responsible for the stories we tell.

Leadership is not loudest when it gives orders.

Katherine and Greg Ballard, author, businessman, former Marine, and the 48th mayor of Indianapolis, discuss why clarity, collaboration, sincerity, and listening are not just communication skills, they are foundation of trust.

In the Loop: Why Great Leaders Start by Listening with Greg Ballard Greg Ballard shares why clarity, collaboration, sincerity, and listening are not just communication skills, they are the foundation of trust.

For many organizations, a business continuity plan is standard practice for restoring operations, protecting assets and minimizing downtime when a crisis occurs. But there’s a critical, often-overlooked component that moves in sync with your business continuity efforts: strategic crisis communications.

Read here: https://borshoff.biz/business-continuity-plans-backed-by-strategic-communications/

What does it really mean to lead with purpose when lives, communities, and futures are on the line? Katherine Coble sat down with Courtney Roberts, President and CEO of the Riley Children’s Foundation, to explore how storytelling, empathy, and bold vision can transform leadership into a force for lasting impact.

Courtney shares her journey from small town curiosity and global health equity work to leading one of Indiana’s most beloved philanthropic organizations. Together, they unpack the powerful role leaders play as chief storytellers, bridging mission and meaning while building cultures rooted in trust, innovation, and inclusivity.

Check out this month's episode of In the Loop at the link below.

https://lnkd.in/gThYQgN7

Our newest Shoffer, Colleen doesn’t Settle. Forgive the pun. Over the last 12 years, this dedicated mom, wife, traveler and movie buff has gone above and beyond at agencies and on in-house marketing teams—deploying creative problem solving and major strategic thinking. Welcome to the Public Relations team Colleen!

Our team is partnering with Kappa Alpha Theta to support their video storytelling initiatives — helping bring their mission, impact and community to life through compelling visual content.

Video has become one of the most powerful tools for engagement and connection. We’re proud to collaborate with an organization rooted in leadership, scholarship and service.

Looking forward to the work ahead!

Have you ever unraveled over a one word email? Or spiraled because someone “saw” your message but didn’t respond?

In the newest episode of In the Loop, Katherine dives into the invisible signals shaping today’s workplace: digital body language. Listen now!

In the Loop: What Your Digital Body Language Communicates Invisible signals, like response time, punctuation, brevity, silence, and even channel choice are communicating on your behalf.