Active8

Creativity is at our core, bringing fresh, fun, and innovative ideas that make brands stand out.

If you had the good fortune to book Frank Sinatra back in the day, you had a clear understanding of the 37 items required to have a successful event right down to the miniature Tootsie Rolls and the second bar of Ivory Soap.

Even if it seems demanding at times, clear and direct communication is required for a smooth operation, but when most employees are asked about how to improve their work environment, the most common response involves better communication.

Why is organizational communication so difficult? And what was Frank's secret?

In The Advantage, Patrick Lencioni identifies four disciplines of organizational health: build a cohesive leadership team, create clarity, overcommunicate clarity, and reinforce clarity through every system in the organization.

Frank's famous rider wasn't really about Tootsie Rolls or soap. It was about clarity. Everyone knew exactly what success looked like because expectations were communicated in detail and reinforced consistently.

The healthiest organizations don't just communicate more. They create clarity and then repeat it until everyone is moving in the same direction.

We don’t just meet expectations; we surpass them with passion, motivation, and drive to wow our customers.

The walls are talking. What do your walls say?

Read our latest blog to learn how environmental branding is helping companies strengthen culture and reinforce values.

📹Bonus: Go to the blog for a video tour of these striking wall graphics we created for Gregory Construction!

More Than Decor: How Environmental Branding Strengthens Company Culture - Active8 Communications Discover how environmental graphics, storytelling, and office branding transformed Gregory Construction's workspace and company culture.

Beautiful day for an outdoor video shoot with a little piece of Franklin, Tennessee, history in the background.

Thank you Friends of Franklin Parks & Harlinsdale Farm Friends.


LifeSteps Financial

Jumping on the trend! Our desktop tchotchkes are a mix of fun and practical, kinda like us!

Whether we're helping a client develop and implement their organizational strategy or simply working with them to build a messaging foundation for a new website project, this picture seems to always show up in our slide deck.

A driven team with clearly understood roles all working in unison for a common goal.

It sounds simple and it looks simple (from the outside), but how many of us have worked in organizations where 3 people are shouting conflicting directions from the front, half the crew doesn't really want to be there, and the boat just aimlessly floats in circles taking on water?

Over Active8's 25 years, we've worked closely with thousands of companies from a multitude of industries. It's those that make the investment in strategic planning, defining clear roles, and strong organizational communication that see the greatest success and staying power.

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
- Sun Tzu

Sometimes the best swag ideas come from thinking outside the box … or, in this case, outside the bin.

When our client ProBin Global needed a creative giveaway for conferences, our team knew a generic stack of sticky notes wouldn’t cut it.

We found this custom palletized sticky note cube that perfectly fits their product and brand, paired it with a clever poem, and created a promotional piece that their team and customers will get a kick out of every time they see it!

Great promotional products are more than a logo slapped on a piece of swag. They should tell your story, spark a conversation, and make people remember your business or products every time they see it. A little "outside the box" thinking can make a big impact!

P.S. Be sure to read the handling instructions; we promise it will be worth your time.

🌍 In the last year, Active8 graphic designer Carolina has participated in two international mission trips with her church.

Last year, Carolina and the team from her church helped support a church plant in Nagoya, Japan, with daily outreach and Christmas events, helping raise awareness in the community and creating opportunities for students and church attendees to practice English. With less than 1% of the population identifying as followers of Christ, Carolina said the team’s presence was an encouragement during the busy holiday season.

Then earlier this year Carolina and a team from her church helped renovate a ministry center in Madrid, Spain, reorganizing materials and supporting long-term projects for which local church members didn’t have the resources. The team also connected with college students during a Bible study and panel discussion about living out faith in the workplace.

We're encouraged to see the people behind Active8 combining creativity and passion with service to make an impact in our community, here and around the world.