RaeVision

I got FOMO. Like most millennials… so here’s my submission to the // .now

Some old (going back from 2022) some new 🖤 got me excited for new work and new clients !

A brand refresh isn’t a rebrand. A refresh is meant to close the gap between what you’ve built and how the world sees you.

Tiny Hawk Media came to us as an Emmy-winning, award-stacked production house. Their work was undeniable. Their brand wasn’t telling that story.
We fixed that.

If your visual identity isn’t keeping up with your credibility .. thats the gap I close.

Swipe to see what a refresh actually does.

GITG is the new TGIF… You can tell I had fun with this one 😌

I provided this line dancing instructor with a range of format options to ensure consistency and flexibility across all his brand assets.

The colors alone make me wanna dance 😂🕺🏽🪩💙

My #1 motivational song is UNDER8ED by . Listen to it almost daily. One part of the song that spoke to me was “ you want the bag not a bag, these b*tches don’t get that.” The moment I heard it I thought about what THE BAG meant to me.( IRL im not in to bags mostly because I’m a Tom boy).

To me THE BAG is intangible things, the life you create, the goals you set and accomplish, and the IMPACT you have on the world. That’s solid. That’s gonna take you so much further than a recent Birkin cop.

I say all that to say, the brands and business owners I work with feel the same way and are on the same mission. That leads to beautifully created brands when we understand our missions. The details may be a little different but the underlying WHY my clients and I share is the same…getting to THE BAG.

If this sounds like you let’s gone head and brand to the bag together!

Mooboard > logo design > mock up presentation

Do you see the alignment between this mood board and this mock-up post?

This is why mood boards are essential to the design process. The exercise allows me to visualize the creative direction, aesthetic and visual image the brand is looking to portray to the audience.