WHO Digital Strategy

The first SEO talk I ever attended was a panel with Bruce Clay, Inc. on it in early 2000's. Maybe 2005? And I never looked back. Thank you for the inspiration and all you contributed to our industry. RIP.

Thank you to all who have reached out regarding the passing of Bruce.

We are overwhelmed with the outpouring of messages, posts, and articles sharing your memories of him.

It's still hard to believe he's gone, but his work continues and we remain devoted to carrying it forward.

12 years as an agency. 20 years of experience. And what I'm teaching Thursday still has me super-excited about digital marketing.

I've been head-down, filtering what I know about digital marketing into what actually works now. Has it changed? Heck Yeah! But I wouldn't trade the experience for anything. All the lessons, history, and strategy keep building a stronger foundation.

Reinventing has been my flag in the ground for a long time. The industry keeps moving, reinventing, but I think a bit better each evolution. Seriously, I probably need to get a flag made for "Reinventing Marketing." It just doesn't go out of style.

Thursday, April 16 — I'm sharing to the community: "The AI Brand and Entity Blueprint."

You probably have a Brand Guide. Logo, fonts, marks, probably even tone and taglines. This picks up the next layer, how your brand shows up across channels with the attributes and values that build topical authority in AI and search.

If you're in the community, let me know in the comments. After the event, I'll be sharing what we covered.

This post will age well.

AI and LLMs are changing online search for most industries. I was asked by TravelAge West about how this will change the digital rules for Travel Agents.

AI and answer engines are rewriting the rules they followed for years as more people use AI conversations to plan their own trips.

Answer engines now predict what travelers want it seems like before they even finish typing. They're getting instant answers instead of links from the first page.

For travel agents, this is a stressful time and changes the rules about visibility. But, AI-driven tools are now a competitive advantage. Here are a few of my insights:
- Topical Content that matches searcher intent, not just keywords
- Real-time optimization based on history and previous searches
- Design personalized experiences in your niche that convert browsers into the next client

Experience and expertise are more valuable than ever.
Link in the first comment.