WHO Digital Strategy

12 years as an agency. 20 years of experience. And what I'm teaching Thursday still has me super-excited about digital marketing.

I've been head-down, filtering what I know about digital marketing into what actually works now. Has it changed? Heck Yeah! But I wouldn't trade the experience for anything. All the lessons, history, and strategy keep building a stronger foundation.

Reinventing has been my flag in the ground for a long time. The industry keeps moving, reinventing, but I think a bit better each evolution. Seriously, I probably need to get a flag made for "Reinventing Marketing." It just doesn't go out of style.

Thursday, April 16 — I'm sharing to the community: "The AI Brand and Entity Blueprint."

You probably have a Brand Guide. Logo, fonts, marks, probably even tone and taglines. This picks up the next layer, how your brand shows up across channels with the attributes and values that build topical authority in AI and search.

If you're in the community, let me know in the comments. After the event, I'll be sharing what we covered.

This post will age well.

AI and LLMs are changing online search for most industries. I was asked by TravelAge West about how this will change the digital rules for Travel Agents.

AI and answer engines are rewriting the rules they followed for years as more people use AI conversations to plan their own trips.

Answer engines now predict what travelers want it seems like before they even finish typing. They're getting instant answers instead of links from the first page.

For travel agents, this is a stressful time and changes the rules about visibility. But, AI-driven tools are now a competitive advantage. Here are a few of my insights:
- Topical Content that matches searcher intent, not just keywords
- Real-time optimization based on history and previous searches
- Design personalized experiences in your niche that convert browsers into the next client

Experience and expertise are more valuable than ever.
Link in the first comment.

BOO! 🎃 See you at the Kerrville Business Expo Oct. 31st and Nov 1st.

We're excited to be exhibiting at this year's Business Expo at Happy State Bank Expo Hall! Stop by our booth to discover how WHO Digital Strategy helps local businesses and non-profit organizations get found by customers who are actively searching for their products and services.

📅 Friday, Oct 31st | 5:15-7:30 PM (Friday Wine Share)
📅 Saturday, Nov 1st | 10 AM-3 PM (Business Expo)
📍 3785 Hwy 27, Kerrville, TX

🚀 Ask About: Our Digital Entity and Brand Guide, taking your brand beyond traditional guidelines to build real authority and trust across digital channels.

FREE OFFER: Sign up at our booth for a complimentary audience analysis and learn how your business can dominate local search results!

Whether you're a local shop or growing enterprise, we're here to help you thrive online. Come say hi!

You don't need better AI prompts, you need better training data.

Fight me.

Your training data, from your company, your voice, and your Brand is the differentiator.🤖

The guide I wish I had put together on AI optimization for brands.

This is not the whole story, but this is the way Search is evolving.

Published by iPullRank and team.

The AI Search Manual - iPullRank Learn how AI Search works, how to implement GEO, and how to use Relevance Engineering to stay visible, cited, and retrieved across platforms like ChatGPT and Google.

By encouraging a friend, I found a new level of my own productivity.

A colleague needed a gentle nudge to remind them how effective they are when on their game. I think the term I used was "you are a BadA**. " Reminded them what those results can look like when small accomplishments stack up.

The funny thing is, I put down the phone and redesigned my whole afternoon. I accomplished something in generative AI I had been avoiding for weeks. I realized the same encouragement I gave them was what I needed.

Totally using this again !

Meet me this Tuesday in Fredericksburg, TX, at .fbg women's meet and greet, networking, and on business topics and trends you need to know. 6-8pm, Grape Creek On Main. $30 at the door to support local.

Happy Holidays + Planning For 2025 Digital Marketing

WHO Digital Strategy Offices closed for reflection and training:
We are taking some time to reflect on the year, dive into very specific projects for AI development and optimization, and be ready for another stellar year with you. After December 23rd, we will be available for emergencies, but returning full time on Jan 2nd, 2025.

Reach out for 2024 budget adjustments:
Need to adjust end of year budgets and financing? Pre-pay marketing dollars for services to grow your business. We will work with your finance team to meet your goals. Our accounting team has promised to be available through the end of the year for questions or opportunities.

New Strategy and Reporting Coming for 2025:
From AEO (Answer Engine Optimization), to Topical Authority Maps, content writing, paid strategies, and AI optimization and reporting, we are here for all the changes coming in the new year. Search has always been our passion, and it only gets more interesting in 2025. We are excited for the gift of new strategies we will bring to the new year.

Https://whodigitalstrategy.com

It is Giving Season. We are so grateful to work with great organizations that are nonprofits and cause-based. Today is a great day to give a gift to an organization you believe in.
I suggest one or more of the following: Houston Habitat for Humanity, Collaborative for Children, Children's Museum Houston, , , or .

Are you tracking AI-driven traffic to your website? As we see a shift in Search patterns, tracking this traffic grow and even drive key conversion actions is pretty impressive.

We don't have full visibility yet, but gaining an understanding of which pages we have optimized for Entities, NLP, and Schema and how they perform in AI is pretty exciting.

I am pretty sure someone is saying AI isn't Search, and someone else is saying SEO is Dead. But, at we are locked on to how AI search is impacting our clients and helping them grow.

PSA: Figure out who has the keys (to your digital accounts).

This week we helped a client recover access to an account. Nonprofits and small businesses often lose control of their social and web accounts because logins are tied to one person. They may not even realize it until trying to login due to a personnel change-over or starting a new project.

But when that original person leaves—whether an employee, volunteer, or even the owner—access is lost. We see it all the time. 😕

One of the first things we do when working with a nonprofit is help them set up a marketing team email account, not tied to any individual. This means no one person controls the keys to important accounts like domain names, Google Analytics, or social media.

Surprisingly, we see this need all the time with larger corporate clients as well.

High turnover is common, but it shouldn’t lock you out of your own digital assets. Make sure your current team has access, and remove anyone who shouldn’t, including former staff and agencies. Protect your organization the same way you protect the keys to your physical assets.