FrogDog

What should we do for marketing?

It’s a question that every business of every type and size has—and often more than once a year.

To help, the FrogDog team has collected several of our marketing-planning articles in one place to help you easily get the information you need.

How Do I Market My Business? Where do you even begin when it comes to marketing? Check out this list of resources for companies looking to market their businesses.

Storytelling for business, whether for marketing, fundraising, hiring, or more, has grown increasingly more important and more prominent. Further, the types of stories that achieve the most success has changed.

To help you navigate these changes, FrogDog has created a manual for businesses on today’s best practices for storytelling in business. Download it today.

A Manual for Storytelling in Business Storytelling for business, whether for marketing, fundraising, hiring, or more, has grown increasingly more important and more prominent. Further, the types of stories that achieve the most success has changed. To help businesses navigate these changes, FrogDog has created a manual for businesses…

What is “content” in marketing?

It's a good question! As marketers, we use the term "content" all the time without realizing that for most people, the term's just too vague.

When marketers say "content," they refer to a whole list of marketing assets that they will build for you to make your marketing return on investment, from articles to video to graphics to social media posts.

To do this well, you need a team of skilled, experienced marketing content creators and strategists working for you.

The FrogDog crew has selected our final read for 2021!

We're reading Jon Levy's Your Invited to discuss together in September. (Where has the year gone?!)

Have you read it?

In our latest best practices video, watch FrogDog's Leslie Farnsworth explain why you want the marathon, not the sprint, if you want top ROI on your marketing efforts.

(And yes, we know you still think you want the sprint. Hear us out.)

The Value of the Marathon in Marketing FrogDog helps clients maximize business opportunities by lowering costs, streamlining efforts, and increasing ROI. Contact us to request a free consultation.

The FrogDog crew is ready to go for its quarterly book club!

This go-around, we read Adam Grant's Think Again. Excellent fodder for a lively discussion on business and marketing.

If you've read it, we'd love to hear what you thought!

Most businesses have a siloed approach to marketing--which means they're leaving a lot on the table.

If "integrated marketing" sounds like jargon, we understand. But trust us: You need it.

Read the full rationale: https://www.frog-dog.com/magazine/why-marketing-should-be-integrated

What trends do you need to consider for your business strategy and marketing planning in the year ahead?

Check out our latest video on the top seven trends to account for in 2021's marketing.

Today’s Key Trends and Considerations for Business Strategy and… FrogDog helps clients maximize business opportunities by lowering costs, streamlining efforts, and increasing ROI. Contact us to request a free consultation.

We get it: You love what you do. (And we’re glad you do!)

If you didn’t love what you do, you’d probably look for some other occupation that stoked your energies and got you out of bed in the morning, raring to go.

For this reason, it’s incredibly tempting to crow about the amazing things your product can do and the superior way you perform your service. Just like a parent raising a child, your product or service is the most obviously amazing product or service—at least to you—and you absolutely must tell everyone you meet about everything it does.

Awesome.

And wrong, wrong, all wrong.

Get the full story here: https://www.frog-dog.com/magazine/market-a-better-life