Serve well and create awesome. Exceed expectations always. The results will follow when everything is done right. It is just NOT true. In amazing ways. Dream.
Let's be honest, perception = reality - Small businesses don't have huge marketing and advertising budgets. Generally a nice brochure and a business card (these days, I guess a website and page) are all that is needed to achieve "business as usual". But what if? - What if there was a way to make a huge impact on the perception of your business? No matter if you are established or just sta
rting. Don't believe you have no way to compete with the "big guys" in your marketing. Or there is no way to stand out on a shoe string (or bootstrap) budget. The biggest opportunity about being SMALL is that a healthy dose of result-driven marketing can yield BIG results - That is exciting! Take 1/1,000 of a big business marketing budget and apply it effectively on a small scale, you can really move the needle. But you have to ask why? You have to know "what" you really want to achieve. You have to define a strategy, set goals and be ready to measure "what" effectiveness is. And that is just the first part. Then you need to get creative. Throw 1,000 bad ideas around until one is left that is just awesome. Once that is done, package that awesomeness up and effectively communicate it out to your customers. A little science. A lot of fun. Can you do this on your own? Probably. But you're busy. There are so many other things to worry about while charging forward creating the "why" there is something to tell people about in the first place. So while keeping up with the day-to-day, you might have found yourself paying too much for an ad or some other form of marketing just to see what happens. Well, what did? You need a partner - Someone thinking about the same things you're, just in a different way. Driven by results, like you. There is no reason to advertise or market if it doesn't put more money in your pocket. Everything needs to be on purpose and measured (plus look, feel, taste, sound and smell AWESOME)! Marketing is not overhead like they teach in school. It is an investment in your business. And there is no reason to invest in marketing if it doesn't yield returns. The goal - Camfield Creative wants to make friends, serve them well and be awesome. Camfield Creative doesn't want to print your brochure or build your website - It's all about relationships. It's all about talking it through, a bunch of listening + learning, and then coming up with a plan for results that keeps us high fiving (possibly some fist bumps, too) routinely. Giving you the reason to need more brochures or a new website.
