CGS Digital Marketing

First thing’s first: when setting up your Twitter account, your profile matters. Make sure that your handle, profile picture, and bio are all reflective of your brand so that when users visit your profile for the first time, they’ll know who you are and what kind of content you’re planning on sharing. This will help you grow a community of followers that genuinely care about your brand, and that will more likely engage with you. Check out this great article to learn more about how to optimize your Twitter Profile: https:// blog.hubspot.com/marketing/twitter-profile-anatomy-list

While Twitter is certainly not everyone’s cup of tea, per se, it’s perhaps the most useful social network when it comes to capitalizing on trends and building networks. Needless to say, some industries are going to benefit from such a network more than others.
Be sure to follow along during the month of August while we explore the ins and outs of Twitter, and discuss how to best use this unique social network!

Facebook advertising can seem like a lot to learn (it is), but in our opinion, you MUST be using it in 2020 to give yourself the best chance in your market. Since it’s quite a lot to explain, we found a fantastic tutorial to share with you that covers everything you need to know to get started. Check it out and let us know if there are any questions we can help you out with: https://www.youtube.com/watch?v=1iZl0bCyDPQ

Facebook Ads Tutorial 2020 - How to Create Facebook Ads For Beginners (COMPLETE GUIDE)

Have you started using Facebook stories for your business yet? While not as popular as their Instagram cousin (yet), Facebook stories are actually an incredibly simple and effective way to increase your reach on the platform. Here are a few reasons why:
1. Unlike posts, story analytics show you exactly who is viewing and engaging with your content. This data is invaluable information that you can use to better target your social efforts!
2. While your post may get lost behind others on the timeline, stories appear at the very top of your audience’s home pages! This gives your content a much larger chance of being seen by your target audience.
3. Consumers have never trusted companies less, so stories are a great way to establish your brand voice and really connect with your audience! There are many great ways to do this, but using interactive stickers to engage and encourage your audience to interact with you is a really easy way to connect!

Did you know that Facebook has a built-in tracker to help you keep tabs on your competition? Perhaps one of the most helpful and unique business tools on Facebook, this tracker allows you to choose 5 pages to watch, and compares your page likes, growth, and engagement to theirs! You can find and use this feature by heading over to your Facebook business page, clicking on “Insights,” and scrolling down to the bottom of the page!

You may have heard the common tip to post as much video as possible when marketing on Facebook. The reason for this is because video, especially on Facebook, reaches more people! Actually, in a recent study, video posts were shown to reach 25% more people on average, and garner more than 100% more engagements! As always, feel free to message us your questions. We’re here to help!