New Patient Group
Marketing is anything that can influence a personβs impression of your practice. Therefore, everyt Therefore, everything is marketing β¦ literally everything.
New Patient Group offers a comprehensive portfolio of marketing services proven to increase incoming call volume, while simultaneously increasing conversion. Our digital and external marketing services (web design, video production, social media, etc.) focus on getting your phones to ring more, while our internal marketing services (phone training, patient experience, patient communication, etc.)
π₯ Transformational Leadership in Action β Haley Brewerβs Experience π₯
Haley Brewer shares why attending NPG Iconic was nothing short of transformational β¨
Hearing Brian Wright speak was a game-changer for her, providing insights she plans to apply not only professionally, but also personally! ππ‘
As a virtual team leader, Haley has a clear philosophy: lead from the front. She doesnβt ask her team to do anything she hasnβt attempted herself, embracing both successes and failures as shared learning opportunities πͺπ€
At Iconic, she gained a new perspective on individual differences and the βstormsβ each team member may be facing, which helps her lift others up and celebrate team success as a collective accomplishment ππ
Her conclusion? This was the best event sheβs ever attended β an experience that reshaped how she leads, connects, and inspires her team π
π¬ Watch Haley Brewer share her full testimonial on how NPG Iconic elevates leadership and teamwork.
π
September 24β26, 2026
π Hilton Nashville Downtown
π Learn more and reserve your spot: https://iconic.newpatientgroup.com/
π€ Day One at Iconic β Crescent Orthodontics Team Takeaways π€
During day one of NPG Iconic, David Martin from NPG interviewed the team at , to hear their real-time experience β and the insights say it all π¬β¨
From the start, team members were energized by the opportunity to connect with other offices and exchange ideas around the βEveryday Hustleβ ππ‘
They shared how hearing different perspectives from doctors and teams across the country is already helping them think bigger, grow faster, and build a stronger future together ππ€
One standout takeaway?
Iconic challenges you to open your mind and think outside the box π§ π
It also creates space for something even more powerful β self-reflection. Team members spoke about taking a step back to evaluate their role, their communication, and how they can show up better for their team and patients β€οΈ
Because growth doesnβt just happen at the leadership level β it happens when the entire team is aligned and evolving together.
π¬ Watch the Crescent Orthodontics team share their day one experience.
π
September 24β26, 2026
π Hilton Nashville Downtown
π Learn more and reserve your spot: https://monkeylink.co/e3c88f
π¬ Transforming Practices Through Coaching β Melissa Joosseβs Story π¬
Melissa Joosse from Joosse Family Orthodontics () shares why attending NPG Iconic is a highlight for her every year β¨
What stands out? The coaching from Brian Wright and Eric Field π β personalized, intentional, and unlike anything in the industry. Their guidance isnβt just theory; it shifts the focus to seeing your practice as a customer service-driven business, where excellent patient experiences naturally drive success β€οΈπ
Melissa also values the chance to network and learn alongside teams from other offices π€π‘. The collaborative environment allows participants to share insights, gather new ideas, and grow together β something she says is rare in other orthodontic events.
Her key takeaway: bringing in outside coaching isnβt optional β itβs essential for practices serious about team development, operational excellence, and delivering a truly exceptional patient experience π§ β¨
π₯ Watch Melissa share why NPG Iconic continues to be transformative for her team and practice.
π
September 24β26, 2026
π Hilton Nashville Downtown
π Learn more and reserve your spot: https://iconic.newpatientgroup.com/
π€ Inside Day One β Real Reactions from Iconic Attendees π€
The energy on day one of NPG Iconic?
Welcoming, exciting, and fully participatory from the start β‘π€
In this tiny mic interview, attendees share what makes Iconic so different π
This isnβt a sit-back-and-listen kind of event. Itβs fully collaborative β where teams actively work together, share feedback, and tackle real challenges happening inside their offices right now π¬π§
Participants described the experience as something theyβve never felt in a traditional orthodontic work environment β a format thatβs not only engaging, but incredibly motivating π₯
From team-based exercises to friendly competition focused on improving operations ππ, every moment is designed to push teams to think bigger and perform better.
And one of the biggest takeaways?
The people. π₯
Working alongside offices from different states, building relationships, and learning in real time creates connections that last far beyond the event ππ€
Because growth happens faster when youβre surrounded by others doing the same.
π¬ Hear directly from attendees about their day one experience.
π
September 24β26, 2026
π Hilton Nashville Downtown
π Learn more and reserve your spot: https://iconic.newpatientgroup.com/
π₯ More Than a Community β Dr. Cody Wiktorskiβs Experience π₯
Dr. Cody Wiktorski, practice owner in Rochester (), New York, shares how NPG Iconic and the NPG community have completely transformed both his professional and personal life π
What sets this experience apart?
Itβs the community π€ β one he says he canβt imagine his office or daily work life without. Unlike a typical study club or Facebook group, NPG surrounds you with driven, growth-minded professionals pushing each other to be better every day π‘
In a world where orthodontics can feel increasingly commoditized, Dr. Wiktorski emphasizes the need to stand out and think differently π― And thatβs exactly what this community represents β a room filled with the top 1% of thinkers π§ π₯
But the real shift happens internally.
Through Iconic and the NPG network, heβs learned that your biggest competition isnβt another practice β itβs yourself πͺ That mindset unlocks a whole new level of growth, both personally and professionally.
And the impact?
It shows up everywhere β in his team, his leadership, and his day-to-day interactions π
Because when you surround yourself with the right people, everything changes.
π¬ Hear Dr. Wiktorskiβs full experience and why he believes this community is a game-changer.
π
September 24β26, 2026
π Hilton Nashville Downtown
π Learn more and reserve your spot: https://iconic.newpatientgroup.com/
π¬ Growth, Insights, and Fun β A Teamβs Iconic Experience π¬
A dedicated practitioner shares her experience attending NPG Iconic alongside three team members, and the results were clear: significant growth for everyone involved ππ
Having collaborated with the NPG trainers since March through one-on-one coaching, she came prepared β but what happened at the event exceeded expectations.
The experience delivered a perfect balance of education, motivation, and fun ππ§ . With data-driven, scientifically backed insights and multiple perspectives, the team was able to analyze challenges in new ways ππ‘
Even though she initially felt nervous, both she and her team found the environment engaging, supportive, and genuinely enjoyable π€β¨
Her takeaway? This training is impactful, practical, and lasting, and she strongly recommends it β with plans to return for future Iconic events ππ
π₯ Hear her full testimonial on how NPG Iconic is transforming her team and practice.
π
September 24β26, 2026
π Hilton Nashville Downtown
π Learn more and reserve your spot:
https://iconic.newpatientgroup.com/
π₯ Stronger Teams Start Here β Dr. Reynoldsβ Experience π₯
Dr. Reynolds from Crescent Orthodontics () brought her team to NPG Iconic with one goal in mind: total immersion in growth and training π
She wanted her team not only to learn β but to experience whatβs possible by seeing and connecting with other teams who are further along in their journey ππ‘
What happened next exceeded every expectation β¨
While the doctors already had strong communication and relationships, Iconic helped create those same bonds within the entire team π€ That shared experience sparked a new level of connection, alignment, and momentum.
Now, Dr. Reynolds believes her team is on a clear path to becoming even stronger, more unified, and more effective than ever before ππ₯
Because when your whole team grows together⦠everything changes.
π¬ Hear directly from Dr. Reynolds on why bringing your team to Iconic matters.
π
September 24β26, 2026
π Hilton Nashville Downtown
π Learn more and reserve your spot: https://iconic.newpatientgroup.com/
03/18/2026
π¨ Non-compliant patients slowing treatment down? This Bootcamp is for you.
π NPG Ortho Bootcamp with Eric Field
6 Steps to Improve Patient Compliance for Better Patient Results & Practice Efficiency
In this 3-part course, your team will learn a simple, proven communication framework to turn frustrating conversations into productive ones with patients and parents. π¬
β¨ Youβll learn how to:
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Improve patient cooperation
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Increase accountability at home
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Restart motivation when treatment stalls
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Strengthen patient/parent relationships
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Improve clinical efficiency and results
π₯ Who should attend:
Clinical Assistants β’ Office Managers β’ Doctors
π
Session Dates:
4/2/26 β’ 4/16/26 β’ 4/30/26
β° Session Times:
11AM & 1PM CST
This is the system your team didnβt know they needed β but will use every single day.
π Save your spot here: https://newpatientgroup.com/ortho-bootcamps/
03/17/2026
π Happy St. Patrickβs Day from all of us at NPG! π
Wishing you a day full of smiles, luck, and a little extra sparkle. ππ
03/12/2026
π Is Your Marketing Actually Driving Growth?
At New Patient Group, we donβt believe in random ads or cookie-cutter posts. We build integrated digital marketing strategies that:
β¨ Attract the right patients
β¨ Increase case starts
β¨ Strengthen your brand for long-term success
What we offer:
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High-converting websites
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SEO that brings real results
β
Google Ads & social media management
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Video content that builds trust + authority
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Custom strategies tailored to YOUR practice
Itβs time to stop blending inβand start standing out with marketing that truly works.
π Learn more: https://newpatientgroup.com/digital-marketing/
π¬ Why Teams Keep Coming Back to Iconic β Michelle Shaferβs Experience π¬
Michelle Shafer from attended NPG Iconic and describes the experience as something truly valuable every single time she attends. πβ¨
As a repeat attendee, Michelle shares that each Iconic event provides new ideas and strategies she can immediately implement in the office π. But the impact goes far beyond day-to-day operations.
The leadership and training from Eric Field, Brian Wright, and the NPG media team π€π introduce a variety of learning perspectives that help teams grow both professionally and personally. Attendees gain tools that not only improve their practices but also help them positively impact their communities π€π
At the heart of the event is one powerful philosophy:
Orthodontics isnβt just about straightening teeth β itβs about changing lives β€οΈ
Iconic creates an environment where teams grow together, offices evolve, and leadership deepens. Many attendees describe the experience as meaningful, emotional, and incredibly rewarding β¨
π₯ Hear why Michelle strongly encourages others to be part of this transformational experience.
π
September 24β26, 2026
π Hilton Nashville Downtown
π Learn more and reserve your spot:
https://iconic.newpatientgroup.com/
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Address
3730 Kirby Drive, Ste 1200
Houston, TX
77098
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |