Total Medulla

You know you need video, but if you’re honest…
You don’t know what to say, how to say it, or where to even start.

The Story Strategy Session is your map through the fog. We figure out your campaign story, script the message, and plan your production shot-for-shot.

And if you move forward with our in-house production, your payment goes right into the budget. This isn’t an upsell. It’s your first real step toward a video campaign that works.

Book now. Own your message.

When your audience feels something, they remember you. But too many brands play it safe and skip the emotion entirely.

Here are a few safe but powerful emotional triggers you can use:

1.) Relief → after struggling for too long
2.) Belonging → when people feel seen
3.) Pride → in what someone stands for or overcomes

Pick one. Build your script around it.

Then your video doesn’t just say something, it resonates.

Don't start any video with:

❌ “Hi, my name is…”

❌ “We’re a full-service…”

❌ “I want to tell you about…”

You’ve already lost people. Try this instead:

👉 “Most [your audience] struggle with…”

It grabs attention by starting with empathy. When writing a video script, start with a conversation.

You don’t have to guess....You don’t have to wing it.

The Total Medulla Story Strategy Session is a one-time planning engagement that gives you:
✅ A campaign story map
✅ Purpose for every video
✅ Clear scripts + shot lists
✅ A ready-to-film plan in 7 days

🎯 A flat fee that can be credited toward our in-house production
🧠 This plan is your to keep even if you go elsewhere

Whether you're a church, nonprofit, small biz, or civic team — this is how smart teams do video right the first time.

DM “STRATEGY” to get started.

Before you script a single word, fill in this:

1.) “We help…” → Who do you serve?
2.) “So they can…” → What outcome do you enable?
3.) “Because…” → Why does it matter?

Example:
"We help nonprofits tell powerful stories so they can activate more donors — because real change starts with connection.

Nail this before you write, and the video practically scripts itself."

It's not your camera.
It’s not your editing.

It’s the story structure — or lack of it.

A high-converting brand video has 3 things:
1.) A clear tension (What’s the problem or challenge?)
2.) An emotional bridge (Why should we care?)
3.) A call-to-action that feels earned (Why now?)

When your video skips the story and jumps to the pitch, people scroll.

Don’t just make a video. Make a moment.