TVI MarketPro3
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TVI MarketPro3 is the marketing solution for the Fixed Operations Department at Franchise Automobile Time for an oil change?
What makes TVI MarketPro3 stand out from other automotive marketing companies? Acquisition:
What keeps customers from passing up their local mechanic or quick l**e to give their business to a dealership? We’ve discovered two common perceptions; dealerships are too expensive, or customers have had a poor experience with dealerships in the past. It’s our mission to create an opportunity for you to t
Simplifying Shop Pay Programs
Identifying Early Signs of Process Erosion ---
Recruiting Technicians: The Power of Video
Busy vs Profitable Service Lanes ---
05/21/2026
Your dispatch strategy directly impacts technician productivity, billable hours, and shop profitability. Learn how top-performing dealerships structure dispatching systems to keep bays moving and revenue flowing.
Service Department Dispatching Models How Workflow Control Impacts Productivity and Profitability Your Dispatch Strategy Is Either Feeding Productivity—Or Starving It Walk into any service department, and you’ll see it: the board. Names, ROs, jobs, technicians. It looks operational. It feels routine. But here’s the truth: your dis...
The technician shortage isn’t fixing itself.
And according to Bruce Daugherty, most dealerships are still approaching the problem the wrong way.
In this conversation with Nick Shaffer, Bruce breaks down why reactive pay strategies, inconsistent compensation plans, and poor advisor performance continue to drive technician turnover across the industry.
A few standout takeaways:
• Top technicians want transparency, fairness, and a clear growth path
• Most shops have far too many pay plans — creating confusion and distrust
• Empty stalls can cost dealerships $30,000–$40,000 per month in lost gross profit
• Dealers must shift from a “cost mindset” to a “production mindset”
• Proper advisor training directly impacts technician retention and profitability
One of the most important points from Bruce:
“If you want to make fixed ops more profitable, your technicians should be making more money too.”
This isn’t just about compensation. It’s about building a proactive culture that retains talent, improves production, and creates long-term operational stability.
Great insights throughout this discussion.
05/19/2026
Your posted labor rate doesn’t tell the full story. Learn how effective labor rate (ELR) impacts profitability, where revenue leakage happens, and how top dealers close the gap.
Effective Labor Rate vs. Door Rate The Truth Behind the Gap Your Labor Rate Isn’t What You Think It Is Ask most dealers what their labor rate is, and they’ll reference a standard door rate—$150, $165, maybe even $180. But that number isn’t what you’re actually collecting. Profit doesn’t live in your posted rate—it lives...
Most dealerships don’t lose momentum overnight.
It happens slowly—through small process breakdowns, communication gaps, technician inefficiencies, leadership blind spots, and friction that quietly builds over time.
In this conversation, Crystal Massie shares nearly 30 years of hard-earned insights into what’s really impacting dealership performance behind the scenes—and why so many service departments mistake “busy” for productive.
One of the biggest takeaways:
Many dealership problems that appear to be “people issues” are actually process and communication issues.
If you’re a dealer principal, GM, service manager, or fixed ops leader focused on long-term profitability, operational consistency, and a healthier dealership culture, this conversation is worth your time.
05/14/2026
Idle Bay Syndrome could be costing your dealership thousands in lost labor revenue. Learn how to spot the hidden causes of technician downtime and create a more productive, profitable service department.
Idle Bay Syndrome How to Spot It Before Payroll Eats You Alive Your Shop Isn’t Full—Even If Your Schedule Is At a glance, everything looks healthy: the schedule is booked, advisors are moving, and cars are coming in. Take a walk through the shop, though, and you’ll see it—empty bays, technicians waiting, work...
Marketing for Customer Pay: A 90-Day Plan
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9827 Whithorn Drive
Houston, TX
77032
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
| Saturday | 9am - 5pm |
| Sunday | 9am - 3pm |