HexaGroup

Technology moves faster than organizations adapt.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez sits down with Marc Fuentes, Vice President of Commercial Growth & Operations at Eclipse Automation, Marketing and Commercial Operations Director North America at Accenture, to discuss the biggest challenge facing modern organizations: keeping up with the speed of change.

Every week brings new tools. New platforms.

New buyer behaviors. New ways to engage customers.

Yet most organizations aren't struggling to find opportunities.

They're struggling to absorb them.

The gap between what's possible and what's operational is growing wider every day.

Technology can move fast. Organizations usually can't.

The winners won't be the companies with access to the latest tools.

They'll be the companies that learn faster, adapt faster, and embed change into everyday workflows.

Growth isn't limited by innovation anymore. It's limited by adoption.

🎙️ Listen to the full podcast on: https://na2.hubs.ly/H06SZGP0
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Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

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Marketing became too focused on demand.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez sits down with Marc Fuentes, Vice President of Commercial Growth & Operations at Eclipse Automation, Marketing and Commercial Operations Director North America at Accenture, to explore why the Four Ps of marketing are making a comeback and what that means for modern growth leaders.

For years, companies trained marketers to focus almost exclusively on promotion.

Generate leads. Run campaigns. Hit pipeline targets.

But marketing was never meant to stop there.

The strongest marketing leaders understand product.

They shape positioning. They influence pricing strategy.

They help determine how the company goes to market.

When marketing only owns promotion, it becomes a support function.

When marketing directs all Four Ps, it becomes a strategic growth driver.

The companies winning today aren't creating better campaigns.

🎙️ Listen to the full podcast on: https://na2.hubs.ly/H06SZ-f0
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Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

https://na2.hubs.ly/H06SZKr0
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Remember the first time you watched Toy Story?

Disney and Pixar know that many of the kids who grew up with Woody and Buzz are now adults with families of their own. Nostalgia isn't just about memories. It's one of the most powerful marketing tools because it taps into emotions people already have.

The same idea applies to B2B marketing.

Many companies have decades of experience, but that history often gets buried on an "About Us" page instead of becoming part of their brand story. When you connect your company's legacy to what you're doing today, you build trust long before talking about products or services.

Nostalgia isn't just for movies. It can be a competitive advantage for brands that know how to use it.

Read more: https://na2.hubs.ly/H06Vtbc0

Everyone starts somewhere, and for many professionals, that first step is an internship.

This National Intern Day, we're celebrating the incredible interns who bring curiosity, enthusiasm, and fresh ideas to HexaGroup every day.

We're thankful for Geoffrey Barnes, Romeo Beaurain, and Isabel Thurlow for everything they've contributed this summer. We're also proud of our team members who first joined HexaGroup as interns and have grown their careers with us, including Elliott Cundieff, Lilly Charles, Sara Honda, April Oh, Stephanie Dixon, Morgan Phillips, and Lauren De Ybarrondo.

To every intern out there, thank you for your hard work and dedication. The experience you're gaining today is helping build tomorrow's leaders.

Happy National Intern Day!

Revenue language changes executive conversations.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez invites Marc Fuentes, Vice President of Commercial Growth & Operations at Eclipse Automation, Marketing and Commercial Operations Director North America at Accenture, to explore how modern marketing leaders can connect pipeline, revenue, EBITDA, commercial scalability, and long-term enterprise value.

Too many marketers are still reporting clicks, leads, and campaign activity.

Meanwhile, executives are discussing EBITDA, capital allocation, and operational leverage.

That disconnect is exactly why marketing often gets viewed as a cost center instead of a growth engine.

The strongest marketing leaders understand that every dollar invested must be tied to pipeline impact, customer acquisition efficiency, and long-term value creation.

When you can explain how marketing contributes to enterprise growth, the conversation changes.

Boards listen differently. Executives pay attention.

Budgets become investments instead of expenses.

The future of marketing belongs to leaders who can translate strategy into business outcomes.

That's how marketing moves from reporting activity to driving growth.

🎙️ Listen to the full podcast on: https://na2.hubs.ly/H06SZM90
__________________________________________
Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

https://na2.hubs.ly/H06SZ0V0
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Supporting our community is one of HexaGroup's core values, and we're grateful for the opportunity to partner with Mission Success Houston.

Together, we launched a newly redesigned website that gives their team a faster, more flexible platform to share their mission and connect with the community they serve. By combining thoughtful WordPress development with AI-assisted coding, we created a site that's built for long-term growth.

We can't wait to see how this new digital foundation will help power Mission Success Houston's impact.

Adaptation creates the next energy leaders.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez welcomes Desmond Wheatley, President & CEO of Beam Global, to discuss decentralized energy, infrastructure resilience, electrification, and what energy companies must do to stay relevant in a rapidly changing market.

The energy industry is approaching a turning point.

For over a century, we've relied on centralized generation, long transmission lines, and complex distribution networks.

It worked. But if we were designing the energy system today, we wouldn't build it the same way.

Demand is shifting closer to the edge. Consumers want reliability.

Businesses want resilience. Communities want energy security.

The companies gaining market share won't simply optimize yesterday's infrastructure.

They'll adapt to tomorrow's realities. Distributed generation.

Local storage. Decentralized networks.

The future belongs to organizations willing to evolve before they're forced to.

🎧 Listen to the full episode on: https://na2.hubs.ly/H06M2-Y0
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Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

https://na2.hubs.ly/H06M3hH0
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The best customers bring more customers.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez welcomes Desmond Wheatley, President & CEO of Beam Global, to discuss global expansion, government contracting, infrastructure innovation, and how credibility becomes a competitive advantage when entering complex international markets.

The fastest path into a new market isn't always a marketing campaign. Sometimes it's trust.

When you consistently solve mission-critical problems, your customers become your strongest advocates.

One military customer introducing you to another isn't luck.

It's the result of delivering where failure isn't an option.

In high-stakes industries, credibility compounds.

Strong governance. Clear accountability. Transparent operations.

These aren't compliance exercises. They're growth accelerators.

The organizations that earn trust at the highest levels often unlock opportunities competitors never even see.

🎧 Listen to the full episode on: https://na2.hubs.ly/H06M2-X0
__________________________________________
Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

https://na2.hubs.ly/H06M31J0
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Street lights can prevent more than darkness.

In this episode of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez welcomes Desmond Wheatley, President & CEO of Beam Global, to explore the future of decentralized energy, electrified mobility, resilient infrastructure, and how smart cities can become safer, more efficient, and more intelligent.

Most people see a streetlight. Innovators see an opportunity.

The next generation of infrastructure won't just provide power.
It will generate data, improve safety, support EV charging, and stay operational when the grid fails.

Cities are facing growing pressure from outages, congestion, public safety concerns, and aging infrastructure.

The answer isn't simply adding more hardware.

It's making every piece of infrastructure smarter.

Imagine streetlights that continue operating during blackouts.

That detect environmental changes. Monitor traffic flow.

And help cities make better decisions in real time.

🎧 Listen to the full episode on: https://na2.hubs.ly/H06M3hG0
__________________________________________
Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

https://na2.hubs.ly/H06M2M80
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