Team Houston

𝗔𝗡𝗢𝗧𝗛𝗘𝗥 𝗕𝗜𝗚 𝗦𝗢𝗖𝗖𝗘𝗥 𝗪𝗘𝗘𝗞𝗘𝗡𝗗 𝗜𝗡 𝗛𝗢𝗨𝗦𝗧𝗢𝗡
Houston has a full weekend of soccer ahead, with opportunities for fans to enjoy the game and for businesses to connect with Houston’s growing soccer community.

⚽ Mexico vs. USA Watch Party
Saturday, October 3, 7:00 PM
Distrito Federal, 114 Main Street
Organized with Pancho Villa’s Army
Info: https://www.instagram.com/p/Dd8DOBjAA1Y/?hl=en

⚽ Toluca vs. Monterrey
Saturday, October 3, 7:00 PM
FanFest begins at 2:00 PM
Shell Energy Stadium
A rematch of the recent Leagues Cup final.
Tickets: https://www.tixr.com/groups/shellenergystadium/events/monterrey-vs-toluca-204639

⚽ Houston Dash vs. Washington Spirit
Sunday, October 4, 6:00 PM
Shell Energy Stadium
Featuring “Pups at the Pitch” theme night.
Tickets: https://www.tixr.com/groups/houstondash/events/houston-dash-vs-washington-spirit-172227

For fans, these are three very different opportunities to experience soccer in Houston. For businesses, they show the variety of ways brands can engage through fan activations, hospitality, employee events, partnerships, and content.

T.E.A.M. Houston helps businesses connect with Houston’s soccer ecosystem through strategy, activation, technology, events, and media.

Learn more at www.team-houston.com.

⚽ HOUSTON GETS THE LEAGUES CUP CHAMPIONSHIP DOUBLEHEADER

For the first time in the modern Leagues Cup era, all four semifinalists came from LIGA MX. Now, the Final and third-place match are both coming to Shell Energy Stadium this Sunday, September 6th!

🏆 Final: Toluca FC vs. CF Monterrey (8:15 PM)
🥉 Third place: Club América vs. Club León (5:00 PM)

This is a major soccer moment for Houston, and the audience data shows why our city is such a natural host.

LIGA MX has approximately 13 million fans in the United States, including 1.1 million across the Houston metro area. Houston ranks as the number-two U.S. fan market for both Club América and Club León, behind only Los Angeles.

Some additional perspective:

• Club América has 6.6 million U.S. fans, including approximately 459,000 in Houston
• Monterrey has 2.6 million U.S. fans
• Club León has 877,000 U.S. fans, with approximately 80% identifying as Hispanic
• Toluca has 612,000 U.S. fans

This is much more than two matches. It creates a full Sunday of opportunities for hospitality, client entertainment, watch parties, restaurant activations, pre-game gatherings and post-game celebrations.

Yes, the announcement came at very short notice. But for businesses, brands and organizations looking to connect with Houston’s enormous soccer and Hispanic communities, this is an opportunity worth acting on.

Bring your family. Invite your clients. Organize your team. Let’s show once again why Houston is one of America’s most important soccer cities.

🎟️ Tickets: https://www.leaguescup.com/tickets

Audience insights provided by Rascasse.

A Leagues Cup Semifinal Arrived Overnight. The Houston Soccer Economy Plays Year-Round.

Tonight, Toluca FC and Club León meet at Shell Energy Stadium for a place in the Leagues Cup Final and qualification for the 2027 Concacaf Champions Cup.

RASCASSE fan intelligence shows the size of the opportunity:

• Toluca FC: 612,000 U.S. fans, 65% male, average age 30, including 58,000 in Greater Houston
• Club León: 877,000 U.S. fans, 65% male, average age 36, including 74,000 in Greater Houston

Together, these clubs represent almost 1.5 million U.S. fans and 132,000 fans across the larger Houston metro area, including approximately 117,000 within Houston’s core market itself.

Tonight’s semifinal came together at very short notice, making Houston’s selection as the host city particularly significant. But Leagues Cup returns every year, and it is just one of many soccer platforms businesses can connect with.

From Leagues Cup and MLS to the UEFA Champions League, Premier League and La Liga, every competition attracts a different audience. For businesses interested in reaching Houston’s Hispanic and Mexican communities, Liga MX and La Liga can be particularly relevant.

The opportunity extends well beyond 90 minutes inside the stadium. It includes dining, hospitality, watch parties, retail, sponsorships, promotions, customer engagement and year-round content.

If you need help identifying which leagues, clubs and fan bases are most relevant to your business, contact T.E.A.M. Houston. We can help you turn soccer audiences into focused, practical business opportunities.

Toluca FC vs. Club León
Tonight | 8:00 p.m. | Shell Energy Stadium
Tickets: https://www.leaguescup.com/tickets

🚨 𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚 𝗡𝗘𝗪𝗦: 𝗟𝗘𝗔𝗚𝗨𝗘𝗦 𝗖𝗨𝗣 𝗦𝗘𝗠𝗜𝗙𝗜𝗡𝗔𝗟 𝗜𝗦 𝗖𝗢𝗠𝗜𝗡𝗚 𝗧𝗢 𝗛𝗢𝗨𝗦𝗧𝗢𝗡! ⚽

Reigning back-to-back Liga MX champion Toluca FC will face Club León on Wednesday, September 2, at 8:00 PM at Shell Energy Stadium. The winner advances to the Leagues Cup Final and secures a place in the 2027 Concacaf Champions Cup.

Houston is the right stage. It is already a top-two U.S. market for both clubs, with an estimated 117,000 combined Toluca and León fans across the Houston market.

This is another major soccer night for Houston, and another reminder for the business community: the opportunities around soccer did not end with the World Cup. The leagues, clubs, fans and commercial opportunities keep coming.

Toluca vs. León
📅 Wednesday, September 2
⏰ 8:00 PM CT
📍 Shell Energy Stadium

Houston, let’s fill the stadium!

Tickets: LeaguesCup.com/tickets

DO YOU GET OUR NEWSLETTER?
Soccer is creating real business opportunities across Greater Houston. The challenge is keeping up with everything that is happening.

The T.E.A.M. Houston newsletter brings the most relevant developments together in one practical update, focused specifically on what Houston’s business community needs to know.

This week:

• The Premier League’s Houston kickoff and the start of 38 weeks of fan engagement opportunities
• The Dynamo’s continued winning form
• The next Houston Dash match
• The complete FIFA Women’s World Cup 2027 schedule

From sponsorships and customer engagement to hospitality, employee events and community activations, we connect soccer news with the commercial opportunities behind it.

Subscribe and stay informed: www.team-houston.com/about

T.E.A.M. Houston: helping Greater Houston businesses prepare, connect and participate in the growing soccer economy.

⚽ 𝗟𝗔𝗟𝗜𝗚𝗔 𝗜𝗦 𝗕𝗔𝗖𝗞 - 𝗔𝗡𝗗 𝗜𝗧𝗦 𝗨.𝗦. 𝗔𝗠𝗕𝗜𝗧𝗜𝗢𝗡𝗦 𝗚𝗢 𝗙𝗔𝗥 𝗕𝗘𝗬𝗢𝗡𝗗 𝗧𝗛𝗘 𝗦𝗖𝗥𝗘𝗘𝗡

The 2026/27 season begins August 15, bringing 20 clubs, 380 matches and almost ten months of Spanish soccer to American audiences.

Every match will stream live on ESPN+ in English and Spanish. At least 200 will air on ESPN Deportes, with 20 or more receiving national exposure on ABC, ESPN or ESPN2.

But LALIGA’s U.S. strategy is bigger than broadcasting:

⚽ El Partidazo fan experiences in six U.S. cities
🏃 Pick-Up Fútbol tournaments
🔥 The return of the ELCLÁSICO Fan Experience
🎮 Gaming, youth camps and grassroots programs
🛍️ Retail and brand activations

Partners include Walmart, Lowe’s, Remitly and McDonald’s.

The strategy is working. LALIGA reached 20.1 million U.S. viewers during 2025/26 - up 10% - and generated 3.9 billion viewing minutes.

Houston always plays an important role.

Rascasse estimates that Houston has 613,000 digitally active LA LIGA fans, making it the #3 U.S. city audience. Texas has approximately 1.3 million.

Houston Culés already gather at Velvet Oak Tavern. Pitch 25 has hosted official LALIGA events, while Houston launched Walmart’s multi-year ELCLÁSICO partnership in 2025.

The six El Partidazo cities have not yet been announced - but Houston has a compelling case.

For venues, sponsors and creative organizations, the opportunities include watch parties, bilingual programming, hospitality, retail, gaming, youth engagement and branded content.

Houston should be part of LALIGA’s next chapter.

Pro-actively prepare and engage with LA LIGA fans? Connect with T.E.A.M. Houston.

⚽ 𝗛𝗢𝗨𝗦𝗧𝗢𝗡 𝗜𝗦 𝗣𝗥𝗘𝗠𝗜𝗘𝗥 𝗟𝗘𝗔𝗚𝗨𝗘 𝗖𝗢𝗨𝗡𝗧𝗥𝗬

The Premier League is much more than a weekend television product. It is a year-round opportunity to bring together fans, hospitality businesses, sponsors and local communities.

Our carousel highlights three dimensions of that opportunity:

1️⃣ THE AUDIENCE
Houston has approximately 692,000 digitally active Premier League fans, making it the third-largest U.S. city audience. Across Texas, that audience reaches approximately 1.7 million.

2️⃣ THE SUPPORTER CULTURE
Houston already has authentic weekend-morning soccer communities. Arsenal supporters gather at Velvet Oak Tavern, Liverpool fans at Hugh O’Connor’s, and Manchester United supporters at R Bar.

These venues do more than show matches. They give supporters a place where they belong—and create recurring business for Houston’s hospitality sector.

3️⃣ THE NATIONAL MOMENTUM
The Premier League is increasingly engaging supporters across the United States through club events, watch parties and local activations. Houston is part of that coast-to-coast opportunity, including Everton’s opening-weekend event at Pitch 25.

For Houston businesses, the opportunity extends beyond serving breakfast and drinks. Think community partnerships, branded experiences, supporter events, social content and recurring engagement throughout the season.

The Premier League is global - but its commercial and community impact is increasingly local.

Is your venue, brand, supporter group or creative organization ready to participate?

Connect with T.E.A.M. Houston.

𝗪𝗢𝗠𝗘𝗡'𝗦 𝗦𝗢𝗖𝗖𝗘𝗥 𝗜𝗦 𝗕𝗜𝗚 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦.

Women's soccer is no longer just a fast-growing sport - it's becoming one of the most exciting business platforms in sports.

The attached images tells the story.

⚽ Global momentum continues to build with growing investment, sponsorship, media coverage and fan engagement.

🏟️ The NWSL is reaching record attendance, attracting new investors and expanding its national profile.

🇺🇸 The US Women's National Team remains one of the world's most successful and recognizable sports brands, inspiring millions on and off the field.

📺 Even Ted Lasso has joined the movement. Season 4 puts women's soccer at the center of one of television's most popular sports series - another sign that the women's game has reached the mainstream.

Why should Houston businesses pay attention?

Because Houston already has a front-row seat.

The Houston Dash gives companies a local platform to:
• Build client relationships
• Engage employees
• Support the community
• Create memorable brand experiences
• Connect with Houston's growing soccer ecosystem

You don't have to wait for Brazil 2027 or the Women's World Cup in 2031.

Experience the future of the game today.

⚽ Join us this Saturday as the Houston Dash take on the Kansas City Current at Shell Energy Stadium.
Link for networking registration and ticket purchase in the comments.

Watch. Connect. Do Business.

𝗛𝗢𝗨𝗦𝗧𝗢𝗡 𝗦𝗢𝗖𝗖𝗘𝗥: 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗮𝘀𝘀𝗶𝗼𝗻, 𝗟𝗼𝗰𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
Houston soccer fans are global in their passion and local in their daily lives.

They may follow Real Madrid, Barcelona, Club América, Chivas, Manchester United, Liverpool, Mexico, the United States or Argentina. But they live, work, shop, dine and build companies in Houston.

The data illustrates the scale of that connection. Real Madrid and Barcelona both reach an estimated 𝟭.𝟲 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗛𝗼𝘂𝘀𝘁𝗼𝗻-𝗮𝗿𝗲𝗮 𝗳𝗮𝗻𝘀. From the Liga MX the clubs Tigres, Cruz Azul and Club América each reach over 𝟱𝟬𝟬.𝟬𝟬𝟬 𝗛𝗼𝘂𝘀𝘁𝗼𝗻-𝗮𝗿𝗲𝗮 𝗳𝗮𝗻𝘀. From the Premier League Liverpool and Manchester United seems to be most popular among Houston-area fans (𝗷𝗼𝗶𝗻𝘁 𝗰𝗹𝗼𝘀𝗲 𝘁𝗼 𝟭 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗳𝗮𝗻𝘀!).

These global affinities can create local business opportunities. A restaurant can serve a club’s Houston community. A professional-services firm can bring internationally minded executives together. A retailer can develop culturally relevant promotions. A local organization can connect global passion with Dynamo, Dash or community soccer participation.

Global soccer provides reach. Local involvement provides credibility.

Your business angle: 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗹𝘂𝗯 𝗮𝗳𝗳𝗶𝗻𝗶𝘁𝘆 𝗶𝗻𝘁𝗼 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗛𝗼𝘂𝘀𝘁𝗼𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀, 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.

Connect with T.E.A.M. Houston to discover how global soccer passion can become a local business platform.