Jessica DeFeo
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Helping solopreneurs and small business owners figure out their marketing strategies so you can run your business.
Offering 12 month marketing strategies and fulfillment, 90 day new product launches, and 1:1 Strategy Sessions.
Reflection is your secret weapon for growth.
đ Quick audit: Have you written down your top 3 wins and lessons from this year?
Donât carry your old habits into your new goals.
Celebrate what worked. Learn from what didnât. Then make your next move with intention.
đŻ 2026 isnât about doing more â itâs about doing smarter.
If you donât have a system that tells you what to do each quarter, youâll always feel behind.
Hereâs the 3-step fix:
1ď¸âŁ Create quarterly themes based on your 2026 goals
2ď¸âŁ Break them into monthly campaigns
3ď¸âŁ Align your weekly content
đ Quick audit: Are you building a system or running on vibes?
Consistency compounds â chaos costs. Book your free call with me so we can get started on where to get started for January! Link in bio.
If your Q1 calendar is blank, youâre already behind.
đĽ Quick audit: Have you decided what youâre selling, when youâre launching, and how youâre promoting it?
You donât need a full plan â you need a direction.
Start now, so your future self isnât scrambling.
The reason most businesses stall after the holidays? They didnât plan ahead.
đŻ Quick audit: Do you already know what youâre promoting in January, or will you âfigure it outâ after the holidays?
If itâs not on your calendar, itâs not happening.
Build the momentum now â so January feels like lift-off, not recovery.
Not sure where to start? Book your free call with me for next steps, link in bio.
âââ-
Marketing agency, marketing director, marketing for small businesses
If you donât stop to look at your data, youâre guessing â not growing.
đ Quick audit: Whenâs the last time you looked at your website traffic, open rates, or referral sources?
Do the Stop / Start / Continue exercise:
âĄď¸ Stop what didnât work
âĄď¸ Start what aligns
âĄď¸ Continue what converts
Letâs make these last few weeks of 2025 the best yet.
09/08/2025
People refer who they remember: Be helpful. Be thoughtful. Be consistent.
Want to stay top of mind?
You donât need to post every day or flood their inbox.
You just need to be meaningfully memorable.
â
Send a helpful podcast
â
Check in after a milestone
â
Thank someone for a referral
â
Introduce them to someone great
The best referrals come from people who still feel connected to you.
Donât disappear after the first coffee date! Keep a system that allows you to track and keep up with the people you meet and have a synergy with.
When they feel seen and supported, theyâll reciprocate with referrals.
09/02/2025
Going to events isnât enough: Relationships are built in the follow-up.
You donât build your referral web by collecting business cards.
You build it by nurturing actual relationships.
The biggest mistake I see?
People show up⌠but donât follow up.
They network⌠but never connect again.
They think visibility = conversion.
But what works? Checking in. Staying connected. Remembering the human! Start to look at your marketing strategy as a relationship builder (build your web!)
Follow-up builds your web even stronger - it gets people talking about you and referring you over and over again because you make them feel seen and supported. They trust you- so they'll tell more and more people about you and your business.
It's how I get 5-10 referrals almost every month into my business. If you're not seeing consistent referrals, it's time to start re-thinking how you network.
08/25/2025
Referrals = borrowed trust. It shortens the sales process every single time.
If your sales calls feel like youâre trying to convince someone of your valueâŚ
Itâs probably because the lead came in cold. Warm referrals are different. Why?
They already believe in you because someone they trust believes in you.
Thatâs why my referral leads convert higher, faster, and with less friction â and yours can too.
When it comes to marketing, we all want more warm leads in our business.
Start by strengthening your âwebâ. Each rung in your web is a person youâve built and nurtured a relationship with.
More on that in the next post, stay tuned!
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Houston, TX
Opening Hours
| Monday | 10am - 4pm |
| Tuesday | 10am - 4pm |
| Wednesday | 10am - 4pm |
| Thursday | 10am - 4pm |
| Friday | 10am - 4pm |