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How Millennials Are Shaking Up Retail Commerce Millennials are becoming retailers' largest demographic in both population size and market influence with significant buying power due to their constant access to technology. Over 85% of millennials own a smartphone compared to 71% of the total U.S. population, and their mobile-first experiences are...

Millennials Love Radio. Wait, What? Many folks in the media business accept at face value the false narrative that young people (aka Millennials) have stopped listening to radio. It's easy to fall for this trope if you aren't paying close attention to what Millennials value in terms of content. If you are paying close attention, The f...

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http://talentdiner.com/blog-2/ PERSONALITY RADIO WORKS

Radio Endorsements Most Trusted According to Recent Study A ringing product endorsement from a trusted radio personality trumps its digital and terrestrial competitors, a recent study has found.

As Romance With Digital Fades, ROI-Ready Radio Re-Emerges. Following years of marketers diverting a portion of their ad dollars from traditional to digital media, there is a sense among industry leaders that some advertisers are giving radio a

RADIO listenership On The Rise, Endorsements done well http://talentdiner.com/radio-endorsements-really-do-work-really/

RADIO ENDORSEMENTS REALLY DO WORK, REALLY – Radio and On Line Marketing RADIO ENDORSEMENTS REALLY DO WORK, REALLY Posted onJuly 1, 2016July 5, 2016AuthorLaurel KeithLeave a comment RADIO ENDORSEMENTS REALLY DO WORK, REALLY Have you struggled with your radio advertising? Have you thought about, or tried, radio endorsements but had limited success? I get it. I hav...

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Why Live Radio? Because it works!