Lynsey Creative

I'm dedicating today's post to share some amazing things happening for my clients this month 🥳 because we've got LOTS to celebrate!

📣 Corey Damen Jenkins & Associates, LLC is unveiling his absolutely stunning formal dining room at the Dallas AND he's got an incredible series on all about his design process. He will leave you feeling inspired x 100000.

📣 wethrivesociety is hosting their very first RETREAT this weekend in Round Top, Texas! The fomo is real over here since I'm unable to attend, but the ladies that do are in for an empowering friendship-filled weekend. 💃🏻

📣 Yanet Borrego Coaching is preparing to launch her new PODCAST all about creating clarity and mindset shifts in all areas of your life. I'm honored to be a guest and I cannot wait to share our episode once it goes live! 🎤

📣 Curate Capital is securing funding left and right for so many amazing female founders this quarter! We are getting close to unveiling their new website (!!) to share more of their amazing work with the world. 💁‍♀️

📣 is busy planting fall veggies and sharing their ridiculously delicious produce at the farmer's market every Saturday. I may be a smidge bias since their lead farmer is my brother, Jack 🧑‍🌾 🥬 but their veggies are REALLY that good!

📣 Dance House Fitness has officially launched their brand refresh and IT. IS. FIRE. 🔥 Be on the lookout for new merch and don't be surprised if I'm dressed head to toe in DHF swag, ha!

I have a couple more exciting things to share soon, but we're still finalizing deals soooooo 😉 Have a fab weekend!

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Basking in this gorgeous, feminine color palette as I wrap up my workday a bit early. 😍

Today is my 34th trip around the 🌞 sun! This last year has given me a lot of perspective on what is truly important in life.

✨ Hugs from family and game nights with friends brought to you by vaccines have been SO LIFE-GIVING in recent weeks.

✨ Prioritizing deep work on my mental and physical health over showing up on the gram (oh, hi!) has given me the balance I've been craving for so long.

✨ Learning, unlearning, researching, supporting, and being an imperfect ally for communities who face generational discrimination and biases purely for being who they are. I always want to be a safe space for all of the amazing humans in our world 🖤

✨ And finally, giving myself permission to create much-needed boundaries that protect my time, my priorities, my relationships, and my energy.

Sending y'all lots of love and sunshine on this glorious Thursday! I'm grateful we're on this life journey together 😎
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Man, what a difference a week can make (plus 65-degree weather!) 🌞

Sunday - Friday of last week, we, like many Texans, were without power and water. ❄️ And y'all, it was COLD in our house after 52 hours without heat.

The roads were icy and the ERCOT power grid was not prepared to handle the surge in demand from the impending snowstorm. We know how to prep for hurricanes but snow? ...

As I sit at my desk today prepping to speak at a zoom event with many fellow Houstonians, I'm reminded of how resilient, kind, and supportive our community is in times of need. 🤟

Neighbors showing up at 2 AM to help shut off water mains, cleaning up damp drywall, opening up their homes (during COVID!) to anyone who needs a warm shower.

This past year that shall not be named 👀 felt incredibly isolating, dividing, and - dare I say it - like one giant unprecedented event after another.

The snowstorm this past week was nothing short of the same, but with physical damage happening all around us, neighbors and friends rallied together to do what they could with what they had.

I'm sharing this as a reminder to myself and anyone who needs to hear it - we may not often see the PHYSICAL toll of the pandemic as much as we do after a giant storm, but our community needs us to show up however we can, whenever we can.

It makes one hell of a difference to those who are in the thick of this battle 🖤

It's the copper and typography for me 🤩

Just droppin' a little behind the scenes on this gorgeous, sophisticated rebrand that is in the works! The brand identity is filled with warmth, texture, layers, and little details that I cannot wait to share with you.

Strategic? Heck yes. Gorgeous, too? Obviously!

Have a lovely weekend 🖤

P.S. stay safe to all my Texas friends who have no idea how to drive in ice/snow 🥶 We're going to a drive-in movie tonight, then bundling up inside for the foreseeable future 😆

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Are you easing into this first Monday of the new year? After taking some time off to recharge, I'm diving back into the logo design phase for two brands this week. 🤩

That means the caffeine and T-swift jams are flowing, my Illustrator artboards are lookin' a bit cray, and I've got my new favorite candle blazing (one that we're developing for our candle company!)

I hope that with the new year you're feeling cautiously optimistic like I am. Promise yourself that you won't take on 10 million giant goals just because the calendar turned a page, okay?

Stay focused on your why - why you're showing up, why what you do matters, why others should care, why you're helping people achieve XYZ.

Your WHY will always lead you towards that next step to take 🖤

P.S. here's one of my favorite color studies from last year's rebrand with 🍊 - congrats on opening your new, gorgeous office today! 🥳
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This year has shown me the importance of staying connected with women who hype you up, show you what's possible, and encourage you to become your best self. 🤩

Even if being your best self right now looks much different than normal.

I'm doubling down on support for 2021, which is why I'm HYPED 🤘🏻 to join 's Mentorship Membership! I'll be speaking in September all about how to build a brand, and y'all - the lineup of mentors is INCREDIBLE.

These women are impacting lives in a wide range of industries and I'm so pumped to learn from all of them alongside YOU! 👯‍♀️

This mentorship program is for anyone looking to level up, make meaningful life changes, and crush goals all the way through 2021!

Here's what you can expect:

〰️ a community of likeminded boss women (not just entrepreneurs!)
〰️ monthly live masterclasses with industry experts covering a vast range of topics
〰️ monthly group mentorship call with
〰️ all live content recorded for access at anytime
〰️ invite to a private FB group with TF mentorship babes
〰️ exclusive member-only content
〰️ weekly check-ins, accountably & motivation
〰️ invite to exclusive group retreat (covid pending)

✨ All of this for $36 / month! ✨ If you're ready to go all-in for the year, snag a discounted rate that is available until the end of December.

Head to the link in my bio to sign up! Any Q's? Send them my way!
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#2021

It's always an honor to take an existing brand apart, figure out the parts that aren't working, and build it back up to better serve the business owner and their clients.

The end result may seem like a beautiful facelift, but there is SO 👏 much 👏 leveling up under the hood.

Christine isn't the same business owner she was three years ago.

Every wedding she's photographed 📷 , every couple she's worked with — they've all shaped her style, her mindset, and her processes.

So you better BELIEVE we're talking about all that growth before we ever decide on a new typeface or icon design.

During the discovery process, we defined her core values and talked about where she sees her business in 3-10 years. She told me what she loves 💜 most about her clients and described her perfect wedding down to the tiniest of details.

We discussed why she felt like she had outgrown her brand and messaging, leading to this refreshed look in the first place.

All of our discoveries then led to some of the most thoughtfully whimsical design decisions that capture her personality so beautifully.

Swipe over to see more of 's logo family and her gorgeous new business cards!
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It's officially launch day for ! 🍊 ⠀
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After signing the lease on a beautiful new office space, it was the perfect time to reassess what branding elements were still serving them after serving their community for the past several years. ⠀
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We kept their original color palette and created a beachy, welcoming new brand identity that builds on the trust they've built with the families they serve in Pensacola. ⠀
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While Dr. Neil and Allie focus on the dental health of children and teens, they wanted to create a coastal-casual aesthetic for their new brand and interior space that would make both their patients and their parents feel completely at home while visiting their office. ⠀
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No southern brand would be complete without a fabulous monogram, and I right? 🥰 🌴 (Swipe to check it out!)⠀
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That 'first Friday in October and the weather feels amazing in Texas' feeling 😍⠀
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It also might be the same feeling I experienced yesterday when I purchased the domain for our new candle business (!!!) 🎉 I cannot WAIT to tell you all about the name we chose and share a sneak peek of our logo. ⠀
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Yep, I said it! 🖤 WE HAVE A LOGO!
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In case you're like, what? Candle business? Ryan and I have been scheming and dreaming of creating a business together for a while now. ⠀
Creating something we both love that allows us to spend more time together, which is funny because we've been working from home together for several years and see each other 24/7 already 😂⠀
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We both enjoy candles for a variety of reasons - making things by hand, a chance to work on beautiful packaging, developing scent profiles, logistics of shipping and navigating retail, online marketing, and figuring out the science behind how to make a quality product. ⠀
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I'm so excited about navigating the world of products for a few reasons, but mostly as an opportunity to learn new ways to effectively brand product-based businesses that I just don't get to dive into with my service-based clients. ⠀
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As soon as we start our new IG account, I'll share more details of what we've been working on! ⠀
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Standing out from the crowd starts with doing things a little differently than what everyone else is doing 😍⠀
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Sounds easy enough, right? Here are 5 of my all-time favorite resources to tap into when you're ready to switch things up a bit. ⠀
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Instead of just relying on Pinterest, check out ! 👩🏻‍💻 Designers across all mediums share in-progress work and final projects on Dribbble long before they land on Pinterest (if they ever do!), plus you're not going to see the same generic logos or design styles over and over again here. ⠀
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Start investing in high-quality typefaces! ⚡️Free fonts are only going to take your brand so far since they are literally available to everyone and their mama. Purchasing typefaces from or directly from a type foundry will help set your visuals apart.⠀
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The same idea can be applied to those pre-made logo templates that people sell over and over again. 😬When you're ready to invest in a refreshed brand identity, hire a designer who values strategy AND design. You deserve a look that captivates your dream clients and sets you apart from the crowd (finally!)⠀
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Start building a relationship with a local print shop! 🥳 I know online printers are fast and cheap, but they aren't always good. (There's no such thing as achieving this trifecta anyway!) Local printers can work within your budget and care about your business goals!⠀
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And lastly, I'm ALL for University of YouTube if I'm searching for a quick solution on a specific problem. But if you're wanting to deep dive into learning a new skill for your business, has amazing comprehensive courses that cover everything from marketing 101 to coding on Squarespace. I bought myself a membership earlier this year and I'm hooked! 👏🏻
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Where are my designers at? Let's talk about the chaos that is file management 😂⁠⠀
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Any given design project contains hundreds of files — from design inspiration you've gathered to InDesign documents that somehow manage to have the word FINAL behind like 7 of them ... ⁠ooof 🥴⠀
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Keeping your project files organized can totally feel like a part-time job.⁠⠀
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But what if I told you there was an easier way to manage all of your files and save yourself from desktop shame central?⠀
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This system won’t take a ton of time to implement AND it’s easy enough to keep up with long-term even if you're not really organizationally-inclined. ⁠🎉⠀
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After years of working with a small team of designers at an agency, I learned how to wrangle client files, emails and invoices into a system that helps you manage your clutter.⁠⠀
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And the best part? ⠀
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This system makes searching for past files, approved projects, and client emails a breeze. ⠀
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Your current self will love being able to find files easily and your future self will be able to re-order print projects for clients even years later.⁠⠀
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Check out the full system on my blog! ✨ link in bio⁠⠀
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Monogram logos are some of my favorite ones to create! ⁠⠀
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They are designed to complement your main logo and represent your brand without having to spell out your whole business name. ⁠⠀
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Some of the best ways to incorporate these marks into your visuals include:⁠⠀
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✖️ social media profile images⁠⠀
✖️ accent on packaging and stationery⁠⠀
✖️ branded invoices⁠⠀
✖️ stickers and swag⁠⠀
✖️ client gifts, like custom cookies during the holidays⁠⠀
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This monogram was created for my dear friend Craig at WoodRock Homes, a luxury home builder in Houston, Texas. ⠀
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My favorite part is that super extended letter H that visually separates the W and R. 😍⁠⠀
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