Samon.brands

How the TikTok algorithm works in 2026 👇

From a talk I delivered to Universities about how to win on TikTok
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We’re now in the 5th era of TikTok, the channel era.

Social shows, world building and high production are the new things brands are starting to pile into and 2026 you’ll see this even more


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Enron and Black Mirror are some of the best examples recently from brands on TikTok creating mixed reality worlds.

This was from a talk I did last week about the rise of social shows and world building on TikTok.

More snippets coming later…

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How Brita became one of the best brands on TikTok

What the TikTokification of social media means for how you optimise content in each algorithm
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Understanding how social media algorithms work in 2026

What is your approach to social media marketing right now?

The show approach to social media strategy is unlocking all sorts of interesting accounts like by Bilt 📺

World building and social shows across TikTok is the most interesting social media strategy shift
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How to start creating your own style on TikTok