The Network Chefs

Meta’s 34-page holiday marketing guide outlines three key areas of focus: using Reels to maximize brand awareness, partnering with creators to amplify campaign reach and removing friction to make buying easy.

Meta publishes 2026 holiday planning guide The playbook offers quarterly marketing suggestions for brands and includes data points showcasing how consumers use the company’s apps for discovery.

As explained by Linkedin: “Buyability is a strategic model for B2B marketing and sales that puts the reality of B2B buying groups first and recognizes that Buying Groups are the unit of decision making in B2B.”

LinkedIn outlines effective B2B marketing strategies A new report in partnership with Bain & Company suggested that brands need to win over key decision-makers to drive revenue.

It seems that Meta’s artificial intelligence-powered account support tools may need some significant refinement before they’re able to take over from human staff.

Instagram hack impacted more than 20K users Meta sent out notifications to the affected users, according to This Week in Security, but the incident highlights larger artificial intelligence vulnerabilities.

So is it worth it? Should users be paying $3.99 per month, or $47.88 per year, to get a few extra features to enhance their IG experience?

Well, a lot of these are minor updates that won’t have a big impact.

Instagram outlines add-on subscription offerings Instagram Plus will cost $3.99 a month and feature Super Hearts, Story Spotlights and other niche tools to enhance the in-app experience.

The AI influx has sparked broader concern about an AI bubble, and raised questions about a hyped technology that may not ultimately deliver on its promises.

Meta and X make deals to monetize AI projects Many businesses are looking to justify their massive AI investments, but the bubble may be nearing its bursting point.

AI still seems like a hard sell, and as more and more examples of the tech’s poor use continue to come to light, the challenge in proving true utility in more use cases becomes even more significant.

Meta plans to introduce a wearable AI pendant The device would give users access to Meta’s artificial intelligence capabilities and could also record conversations, per The Information.

The professional social network is now one of the most-cited sources for AI chatbot answers, especially for business-related queries.

Report looks at how LinkedIn is dominating B2B queries in AI chatbots A new report from Meltwater shows that LinkedIn content is highly cited by AI chatbots, especially posts from personal profiles.

It’ll be interesting to see how that impacts the company’s process, and whether Meta can, in fact, automate significant amounts of its internal workflow with AI, and what these reassigned staff will actually be doing to support the shift.

Meta reassigns workers to AI projects, cuts 8K staff The company is looking to replace workers with AI systems as it continues to lean into the advancing technology. 

As explained by Meta: “Consumers don’t think in channels. They think in questions." But where they go for answers has fundamentally changed. Google searches per US user are down nearly 20% YoY.

Social media drives consumer discovery, per Meta The parent company of Facebook and Instagram published a three-part series examining how shopper behavior has shifted away from Google searches.