Lopez Negrete Communications
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Our Vision: To bridge the gap between Corporate America and the Hispanic consumer with communications that empower each of them to achieve their goals.
06/01/2026
Great to see our very own Alex Lopez Negrete representing Lopez Negrete Communications at the American Advertising Federation National Conference this past weekend in Austin, TX.
The conference brought together some of the brightest minds in advertising and marketing to celebrate creative excellence, industry innovation, and the incredible talent shaping our profession. We're proud to see our agency recognized alongside so many outstanding peers and grateful for opportunities to connect, learn, and be inspired by leaders across the industry.
Celebrating the achievements of our team and the work we create together is always worth the trip. Congratulations to everyone whose passion, creativity, and dedication continue to elevate our agency and our industry.
"No inventes."
A phrase every Latino seems to know. A phrase that can mean a hundred different things.
For the 2026 Hyundai KONA campaign, we saw something bigger in those two words: a shared cultural experience. A reaction to the unexpected. A challenge to assumptions. An invitation to think differently.
Because when you discover features like available in-car Wi-Fi, wireless device charging, a hands-free smart power liftgate, and the versatility packed into the KONA, "No inventes" feels like the only appropriate response.
We're proud of this work because it doesn't just speak to culture—it comes from culture.
And that's always where the best ideas begin.
Thank you to our partners at HMA for trusting us with this message.
05/21/2026
Most brands think they have time before the World Cup. They don't.
Our very own Alex Lopez Negrete, President & CEO of Lopez Negrete Communications, was featured in this month's edition of The Houston Ad Voice — and he didn't hold back.
He shared that LNC has navigated ten World Cups. We're currently running campaigns for FIFA global partners, official USA sponsors, and cultural participants with no FIFA patch at all. He knows exactly where brands win and where they waste their shot.
This piece is direct, specific, and a little uncomfortable if you haven't started yet. Which means it's exactly what Houston's marketing community needs right now.
Link to article in comments--
04/30/2026
We’re still celebrating after an incredible night at the AAF District 10 Awards! 🎉
We are so honored to bring home multiple Addy and Mosaic awards alongside so many inspiring creatives in our region. These wins reflect the power of collaboration and the amazing partners we get to work with every day — including H-E-B, Dos Equis, Natura’s, and WorldFest Houston.
A special moment for all of us: our President and Co-Founder, Alex López Negrete, being recognized as a Mosaic Champion. His vision and commitment to championing diverse voices continue to shape not only our agency, but the industry as a whole.
Grateful for our team, our clients, and our community who make this work possible. ¡Adelante!
Pun intended. 🌱✨
“Rimas que pegan” is here—our latest campaign for Scotts Bonus S Turf Builder, where clever wordplay meets powerful results. Latinos have many ways to say “lawn” - and this campaign makes poetry out of that challenge!
Whatever we call our lawns - Latinos take great pride in caring for them - and we also put the work into it. Bonus S makes the whole process feel like a breeze while your lawn comes to life, while saving us money along the way.
Proudly created and produced by Lopez Negrete in partnership with the Scotts Miracle Gro team to bring fresh, fun ideas to life.
We’re bringing the flavor front and center for H-E-B. For Latinos, buying produce (especially tropical fruit) is a highly sensorial, contact sport of the senses. It is also table stakes of authenticity for us as customers. H-E-B’s tropical fruit game is so good that it will turn up the taste in every bite and brings energy and life to all types of gatherings.
The Lopez Negrete team is proud to bring tropical rhythms, vibes, and color to this fun campaign.
04/01/2026
The future is bright! Introducing Eduardo Verastegui, the 2026 Lopez Negrete Hispanic Marketing Education Fund Scholarship recipient. Eduardo is attending and will graduate in December with a Bachelor of Business Administration in Marketing. We’re so proud to support your journey and look forward to seeing the energy and cultura you’ll bring to the industry.
¡Felicidades, Eduardo! 🎉
-U-Gators
Sometimes, art finds you first. ❤️
In partnership with we brought Frida to life—surprising Houston with live “Fridas” offering hearts and invitations to experience Frida: The Making of an Icon.
Spotted most recently gifting patrons with handmade felt hearts outside ’s Broken Wings.
See where Frida takes you—now through May 17.
03/03/2026
Lopez Negrete Communications had quite a night to remember at the 64th Annual AAF-Houston Awards, earning 16 Gold, 11 Silver, 2 Best of Show Awards, and a Mosaic Award for Baylor College of Medicine — an incredible honor that reflects the power of the work.
From WorldFest Houston and Dos Equis to H-E-B and Baylor College of Medicine, these wins celebrate the strength of our partnerships and the seamless teamwork across creative, design, brand leadership, social media, and production that brings every idea to life. We’re proud to help our clients shine and more motivated than ever to keep raising the bar together.
02/28/2026
We’re so proud of the collaboration that lead to these wins! Our team took home a few awards at the 64th Annual .houston Awards last night… thank you to our amazing team and clients for bringing passion to every project!
This was a big night... and an even bigger motivation for what’s ahead. This moment belongs to all of us. 💛💪
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3336 Richmond Avenue , Suite 200
Houston, TX
77098
Opening Hours
| Monday | 9am - 5:30pm |
| Tuesday | 8:30am - 5:30pm |
| Wednesday | 8:30am - 5:30pm |
| Thursday | 8:30am - 5:30pm |
| Friday | 8:30am - 5:30pm |