Marketing Refresh

Marketing Refresh

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We are a full-service digital marketing agency. Fueled by coffee, our experienced team helps your bu

Marketing Refresh, founded in 2009, works directly with business leadership teams responsible for growing their revenue. Our clients either don’t have their own marketing team, or need to complement their in-house talents with a more specialized skill set. Marketing Refresh develops digital marketing strategies and execution plans prioritized around business goals. Executives and business owners d

06/05/2026

The real work we do with clients doesn’t start with a new campaign; it starts with a strategic working session.

We get sales and marketing leaders in the same room to map out:

- Which buyers matter most
- What sales needs marketing to make easier
- What each channel is actually responsible for

The goal isn’t “more activity.” It’s a shared plan that helps sales get better conversations and makes marketing’s work easier to explain.

Learn more about our proven approach! https://www.marketingrefresh.com/work-with-us/

06/03/2026

In a lot of B2B teams, sales and marketing still live in two different worlds.

- Sales is out building relationships.
- Marketing is running campaigns and chasing lead goals.

The break happens when neither side really sees what the other is doing. That’s when you start hearing:

“Marketing isn’t sending us the right leads.”
“Sales ignores everything we send.”

In this B2B Marketing Methods conversation with Danny Gavin, we talk about how simple transparency between sales and marketing changes the whole picture.

🎧 Watch the clip to hear how Danny explains it.

05/29/2026

This is the time of year when a lot of marketing leaders quietly ask themselves:

“Are we confident in our strategy…or are we mostly hoping it's the right one?”

A mid‑year check doesn’t have to be a giant exercise. But it is worth pausing long enough to look at:

- What’s clearly moving pipeline
- What’s busy but not effective
- Where sales and marketing still aren’t aligned
- What you’re willing to stop doing in the back half of the year

If you haven’t had that conversation yet, it might be time.

And if you’d like a structured way to work through your questions, our team can help you get there.

https://tinyurl.com/3wfw8jdz

05/27/2026

Buyers don’t just evaluate what you do.
They’re quietly evaluating what it’s like to work with you.

In this clip from the B2B Marketing Methods Podcast, our CEO Terri Hoffman and Sarah Smith of Speakerbox Media talk about the “soft signals” a podcast sends to buyers:

- How you communicate
- How you think through problems
- How you address challenges

Those cues often matter just as much as your technical expertise -- especially in B2B, where relationships and trust drive long-term decisions.

05/25/2026

On Memorial Day, we remember and honor those who gave their lives in service to our country.

Let us not forget the sacrifices of brave men and women who have defended our freedom for generations.

05/22/2026

Most CMOs aren’t looking for an agency that can do “everything.”

They’re looking for a partner who can:

- Bring clarity when things feel noisy
- Push back when ideas don’t support the strategy
- Connect the strategy to sales and revenue

If your agency relationship feels like a never‑ending request list instead of a strategic partnership, it might be time to reset what you’re asking for.

See how things can be different!

https://tinyurl.com/4tsr3dks

05/20/2026

Marketing your brand in highly regulated industries can feel like walking a tightrope.

In this clip from the B2B Marketing Methods Podcast, Jason Lee (VP at Exponent) breaks down how he uses social media to build credibility with business owners -- without triggering compliance issues.

If you feel like rules have been holding you back, this conversation is a useful look at how to move forward with confidence.

05/18/2026

A lot of marketing plans look impressive in a presentation.
Fewer of them are easy to run week to week.
The likely culprit? A lack of strategy.

When you start with a clear strategy -- and get sales and marketing aligned around it -- the plan that follows becomes much easier to trust and execute.

Then, a workable plan looks like this:

- Clarity about who you’re going after
- Focus on a small number of priorities
- Realistic weekly actions for your team

If you’re not sure whether your current plan is truly workable, let's back up to review your strategy. We can help you see what might be missing.

https://tinyurl.com/3wfw8jdz

05/15/2026

A lot of marketing plans look good on paper, but don’t really match how the business sells.

If your team sells through relationships, complex deals, or long cycles, a channel‑first plan can leave sales wondering what marketing is doing for them.

A better place to start is the strategy:

“How do we sell?”
Then: “How can marketing support each step?”

When your plan is built around the real sales process, with a clear system tying CRM, website, campaigns, and reporting together, it’s much easier to see which activities are helping and which ones are just adding noise.

If you’re not sure that connection is clear, a Quick Audit can help you see where your company's system and the strategy are out of sync.

https://tinyurl.com/3wfw8jdz

05/13/2026

If you run a marketing team or agency and AI mostly feels like pressure and hype, this one’s for you.

In this clip from the B2B Marketing Methods Podcast, we talk with Danny Gavin about how agencies can bring AI into the work without losing what makes their thinking distinct.

Danny walks through practical ways agencies can use AI to:

- Take on repetitive, low‑value prep work
- Free up more time for strategy and creativity
- Keep human judgment and insight at the center of every decision

If you’ve been struggling with where AI actually fits in your system and processes, this is a grounded, non‑hype look at what to do next.

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