DeFy Tickets

Knowing someone likes hip-hop tells you almost nothing about whether they’ll buy tickets to your event.

Lots of hip-hop fans don’t go to shows. Or only go to major artists. Or only go with a big group.

Genre targeting gets you reach. Intent-based targeting gets you buyers.

Most event marketers are still building audiences two ways:

1. People who like [genre/artist]
2. People who bought last time

Both feel logical. Neither tells you why someone actually buys a ticket.

Did they buy because of the artist or because their friend was going? Because they saw your ad or because they drove past the venue?

When you don’t know the answer, you can’t repeat it.

Better attribution isn’t just analytics. It’s the foundation of a real growth system.

Less than a month ago, our parters at published the first-ever economic impact study of the independent live sector.

Independent stages generated $153.1 billion in total economic output in 2024, supported 908,000 jobs, and contributed $86.2 billion to U.S. GDP - more than the beer, gaming and airline industries.

And yet, 64% of stages weren’t profitable last year due to predatory resale, inflation, and anti-competitive practices.

DeFy is building software to help level the playing field for independent organizers and venues by leveraging first-party data to sell more tickets and tokenized ticketing to capture secondary market revenue.

Congratulations to .tx on a hugely successful 2025 - every vendor, shopper and supporter made it a true community moment. Bigger than just clothes, it was culture. DeFy is proud to have provided a ticketing solution for both attendees and vendor registration.

HOUSTON: Today is the day! Head to for Thriller Con 2025 with .tx ! RSVP and get early access VIP tix at thrilletx.com!

Houston: Do you have your tickets to Thriller Con yet?! They are on sale now at thrillertx.com and follow .tx

Peep the full vendor lineup on the next slide ➡️

HOUSTON, GET READY FOR THRILLER CON!

Join .tx on July 5 at the George R. Brown Convention Center for the largest vintage clothing market in the city.

200+ vendors
Live DJ

Sugarland! This Sunday 5.18 DeFy organizer .tx is hosting a vintage market with FREE entry in Check out their IG for more info and stay tuned for more events from these prolific organizers coming soon.

Defy was proud to provide ticketing for the Emerging Artists 2025 VIP Preview last month.