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If you think you’re spending your time building a chatbot, you’re already thinking the wrong way. The biggest misconception around Messenger Marketing is this just about chatbots and automation. In reality, you’re designing conversations. What makes this such an accessible and different marketing channel is that you get to think about the conversations you want to have face-to-face with your audience, and use a tool to create those — at scale.

6 Messenger Marketing Experts Share The Biggest Misconceptions about Messenger Bots We talk to a few Messenger Marketing experts about their insights on the biggest misconceptions surrounding Facebook Messenger bots.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

“Ignoring online marketing is like opening a business but not telling anyone.”

82. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

“The key is, no matter what story you tell, make your buyer the hero.”

Social Media creates communities not markets? Agree?

“Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.”