PhoLicious

WE ARE HIRING! 🔥 If you’re someone who wants to build, not just execute, and are ready to help shape the creative direction of a rapidly growing brand, we want to hear from you!

Creative Lead (Design + E-Commerce + Brand)

📍 Houston, TX (In-Person Only) 💰 $60,000 Base + Performance Bonus

🔥PhoLicious is one of the fastest growing brands in the category, bringing Gourmet Instant Cuisine to thousands of retail locations nationwide. With strong e-commerce growth, we’re building something special, and we’re just getting started.

🎯 This role has a clear path to expanding & expressing our brand as we continue to scale nationally. You won’t just be designing, you’ll help define how our brand shows up across:

* Retail * E-commerce * Social * Advertising

This person will take charge of the following:

🎨 Brand & Creative - Own and evolve the visual identity of PhoLicious

Design high-impact creatives for:

* Website (Shopify)
* Amazon & Walmart product pages
* Paid ads (Meta, TikTok, Walmart Connect)
* Retail sell sheets & marketing materials
* Build templates and systems for scalable content

💻 E-Commerce Optimization

* Improve product page performance (conversion-focused design)
* Create A+ content and enhanced PDP visuals
* Collaborate on campaigns that drive online sales

🚀 Campaign & Content Support
* Support social and content with strong visual direction
* Design assets for launches, promotions, and retail activations
* Help bring consistency across all channels

✅ What We’re Looking For
* 3+ years experience in design, branding, or creative roles
* Strong portfolio (THIS IS REQUIRED)

Experience with:
* E-commerce brands (Shopify, Amazon, Walmart preferred)
* Paid ad creative
* Brand systems and visual consistency

Proficiency in:
* Adobe Creative Suite (Photoshop, Illustrator, etc.)
* Figma or similar tools

🔥 Bonus Points
* Food or CPG experience
* Experience with short-form content (TikTok/Reels)
* Understanding of performance marketing metrics (CTR, conversion rate, ROAS)

⚠️ This Role Is NOT For Someone Who:
* Only knows Canva or basic design tools
* Needs constant direction
* Has no understanding of what drives sales

💰 Compensation - Base Salary: $60,000 annually

🎯 Performance Bonus (Up to $20,000) - Bonus is tied to measurable impact across three areas:

📈 1. E-Commerce Performance (40%)

🎨 2. Creative Output & Systems (30%)

🚀 3. Brand Growth (30%)

💥 Why Join PhoLicious
Be part of a fast-growing national brand. Work directly with founders and leadership. Build something from the ground up. Real opportunity for growth into a leadership role, as we build a larger team for this departmet.

📩 How to Apply - Email the following to: [email protected]

Submit: Resume, portfolio (required) & links to any relevant work (e-commerce, ads, branding)

🔥 If you’re someone who wants to build, not just execute, and are ready to help shape the creative direction of a rapidly growing brand, we want to hear from you!

Introducing the PhoLicious Essence of Pho™ Air Freshener!

Mamma Thu’s signature phở spices can now go with you anywhere.

Crafted with the same whole spices that bring our bowls to life, this is more than aroma… it’s a piece of Vietnam you can take with you everywhere you go.

Have you all been watching the new episodes of Shark Tank every Wednesday: If not, you may want to make sure you watch this Wednesday April 1st on ABC! You may see a segment with familiar faces!