Launch Your Excellence
LYE educates, inspires, and advocates for small businesses and your professionals while launching yo
01/11/2021
Happy New Year!! As entrepreneurs, new year means new business goals!
This year we want to focus on further implementing our marketing and overall business strategy to position us to take your to the next level!
Comment below, let us know some of your business goalsđ¤
01/07/2021
Join NOW using the link in our bio!
12/22/2020
A community for aspiring small business owners, current small business owners, and side hustlers!
Inside our community is a home for you to be surrounded by others who share your mindset for success and the chance to grow your business!
The link to join is now posted in our Instagram Bio and also Linked to our FaceBook page!
12/21/2020
Big Announcement! We are launching our very own FaceBook group! We wanted to create a place that would help us be able to directly communicate with you and where we can help you and your business succeed! The link will be dropping to our group later this week! Interested? Follow us to stay updated and like us on FaceBook!
11/06/2020
The key to your marketing strategy is knowing who your target audience is! Once you know who they are, you can develop the most effective marketing strategies and meet their needs!
Need help? I want to see you succeed and I can help! I offer a FREE consultation! To schedule with me use the link in our bio! đ¤
10/21/2020
Hi Everyone! Iâm excited to announce our first launch! Interested in the checklist guide? Follow these steps and weâll do the rest!
1ď¸âŁ Click the link in our bio and click FREE checklist guide!
2ď¸âŁ Enter your email so we can schedule a FREE consultation to talk about your business idea!
2 simple steps for you! The 3rd step is is on us, after your consultation weâll send you your FREE business plan checklist guide! đ¤
10/15/2020
As a marketer, you need to be able to get inside your client/customer's head. To get inside their head you have to understand them!
â¨Consumers have to realize they are in need first before they make any purchases. When they realize their need, you should have some free content and information waiting for them!
â¨When consumers start searching for information on a product/service, you want them to find you right? Make it easy for them to find you! This is where you make sure you have a strong online presence and optimize your SEO.
â¨Once the consumer does some research, they going to start weighing their options. This is your chance to implement your lead service now that you have their attention. You want to make sure your landing page is optimized.
â¨When the consumer decides to purchase, they are going to make the purchase on your landing page, which is why it should be optimized and ready for business! Now that you are in business together, make it easy for them to contact you and respond as soon as you can!
⨠Now your consumer has had your product or experienced your service. Donât be afraid to ask for feedback. You want them o be satisfied with your product/service and the only way to know is to ask! Asking how they feel about your product/service, will help you further your connection with them and increase the chances of them being a returning client/customer!
Now that you understand the consumer, as a marketer you should create your content, products, or services to align with how they think! Itâs not as easy as it seems which is why Iâm here to help! You can always DM me or to talk you can schedule a FREE consultation with me using the link in my bio, Iâd love to help you succeed! đ¤
10/12/2020
Marketing mistakes you should AVOID at all costs and how to correct them!
⨠Your business is not a one size fits all, you canât please everyone. For your business to most effective focus on marketing to your target audience
⨠Send your email campaigns to people who show interest in your business. Focus on only building your email list organically.
⨠Quality over quantity for content. Create content with intention, provide value to your audience as, and use your content as a sales funnel.
â¨Every social media platform is not the way to reach your target audience. Focus on 2 platforms where you get the most interaction and engagement with your business content.
đ¨Marketing is a big part of your business strategy. A way to develop a strong marketing strategy is by building a business plan. I will be dropping a checklist guide to building your business plan soon to help you develop a strong marketing strategy!
My DMs are always open if you have any questions! If you want to start developing your marketing strategy today, schedule a FREE consultation with me using the link in my bio! đ¤
10/10/2020
Happy Mental Health Awareness Day! In honor of this day I wanted to share some mental health/self-care tips for the self-employed!â¨
đ§đ˝ââď¸ Just like 9-5 is the standard work time for Corporate America, you need a time that works starts and stops. It will keep you from overworking yourself and allow you to be more productive in a healthy way.
đ§đ˝ââď¸ Have designated workspaces, it doesnât have to be a standard office but I donât suggest your bedroom. Create a place or places that you enjoy working in. When youâre in that place you know youâre supposed to be working so when you leave that space you know work is over for the day.Â
đ§đ˝ââď¸ A Big To-do list may sound like being the most productive, but it can cause you to overwork and stress yourself out being that huge list all day. Try to do to less and focus on those projects, so you can do them to the best of your ability and feel more accomplished at the end of the day after completing them!Â
đ§đ˝ââď¸ Working from home, all the days can seem to blur together. Getting ready every day will allow you do have some self-care before working and add a little extra happiness to your mornings and nights!
đ§đ˝ââď¸ Our phones are on all day and constantly getting calls, messages, and emails. But just like youâve created a schedule for when youâre going to be working, set boundaries to when you donât answer work-related messages after a certain time. Let yourself be able to have the feeling of âleaving the officeâ even though you may be working from home.Â
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⨠Letâs Chat! During the pandemic, I learned that I having a schedule of waking up early. Whatâs a new habit youâve created during the pandemic? đ¤
10/08/2020
So youâre thinking of becoming an entrepreneur, well you're going to want to SAVE this post!
â¨When thinking of starting a business thinking about what youâre passionate about! Most people connect with businesses and brands emotionally around what the brand stands for, their values, and what they believe in. So you need to be ablest reflect your passion into your business to connect with your audience!
â¨Now you have your brilliant idea! The next step is figuring out the best way for YOU to market and raise awareness for your business. I know your first thought is social media. So you want to use social media as a way to market your business, which is smart. But, there are so many platforms and youâre thinking about which one to use. Starting as a new entrepreneur is best to work on 2 platforms. For example, I work on Instagram and Facebook because I offer business services and felt those would be the best for me to market my business and reach my target audience! Your platforms may be different and thatâs totally okay because your business is uniquely designed!
â¨So you have your passionate business idea and your social media platforms youâre going to work on, now you have the potential clients/customers. Now you need to master how to start your sales conversation. Donât immediately place your offer in the DMs when speaking to your client/customers. Get to know them and their needs, let them take the next step in asking for your offer when they feel they know, like, and trust your expertise!
I know that was a lot of information, but hereâs a secret. I have a post about the know, like and trust factors on my page that you should definitely look at to help with your marketing and connecting with your target audience, go check it out and SAVE the post for when you need it again!
Also, I am soon going to be providing you with a checklist guide to building a business plan that will more deeply explain everything I said in this caption, so make sure you donât miss it!đ¨
Need more immediate help, schedule a consultation with me using the link in my bio! I would love to speak with you & hear your bright ideas to help you navigate the path of starting a businessđ¤
10/07/2020
Take it from me, as a new entrepreneur, finding a niche is not easy. But, let me help you out a little! Here are some steps that have known to be taken and that I have even taken myself to find your niche!
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1ď¸âŁ Think about what you're passionate about and skilled at! A lot of people think of what their friends always ask them for advice about because it lets you know that you may have an area of expertise.
2ď¸âŁOkay, so you have your some new thoughts and ideas about your niche. Now starting thinking about how you can solve problems with the niche youâre currently exploring.
3ď¸âŁSo your niche can solve people's problems, great! Is there a demand and market for the niche you want to work with? Your next step is answering that question, you need to see if there is a market for your niche.
4ď¸âŁSo there is a market for your niche, good job! Now you need to take your niche from a general idea to a more specific idea. For example, if you are a hairstylist and your general niche is protective hairstyles, but more spirally what if you stated that you specialize in box braids? The more specific the better you will be able to identify and appeal to your audience
5ď¸âŁGreat! You have taken all the steps to identify your specific niche! Try it out, put it in front of your audience, and see how the reposed and how successful you can be!
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đ¨I want to help you succeed in any way that I can! So, you can expect a guide to building a business plan that talks more in-depth about finding your niche!
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If you want more immediate help, I would love to speak to you! You can schedule a FREE consultation with me by clicking the link in my bio! I am always open DMs if you want to chat! đ¤
10/06/2020
Know, Like, Trust is a phrase you and I hear a lot in the world of entrepreneurship and branding. Youâre most likely familiar with theses factors, but wondering how you can implement them in your business. SAVE this post, thereâs a lot of helpful info! Letâs learn together!
Mastering the âKnowâ factor comes with knowing who your audience is and appealing to them in the most and best ways you know how. Be in the right place at the right time and provide a free product/service so they can get to know you and your business! The right place at the right time means you know your audience and you know how to reach them and that place can be a social media platform!
Mastering the âLikeâ factor is where you, as the owner of the business and brand, are as authentic and real as possible! The changes of you liking someone youâve never seen or not knowing their passions are slim, right? The same applies to your audience who is interacting with your business. Express your uniqueness and invite conversations with your audience. In simplified terms, the like factor is about making real connections with your audience and openly allowing your audience to connect with you.
Mastering the âTrustâ factor is where you be reliable and transparent with your audience. Show them that they and depend on you and that youâll deliver as promised. For example, If you announced a product launch dropping at a certain time, make sure you drop it at that time. You want your audience to be able t count on you, s set a level of expectations for your business.
Iâll let you in on a little secret. I am still learning how to master these factors because Iâm new to the entrepreneur world. But, the more you practice and put yourself out there, the more you will learn I promise. We can learn together! My DMs are always open to chat about anything, Iâm here for you and want to help you succeed!
I offer 1 free marketing consultation! If you need marketing help with your newer current business, schedule a call with me using the link in my bio. I look forward to hearing from you and help you in any way that I can!
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Houston, TX