Bullseye Strategy

Happy birthday to our President, Maria Harrison! 🥂🎉

Today is one worth pulling out all the stops for. We hope it's spent with the people you love most and capped off with a meal enjoyed at your favorite restaurant.

Cheers to a day that feels as special as you are, Maria, and to a year ahead filled with everything you deserve and then some.

Happy birthday, Madam Prez! ❤️

Bullseye Strategy is hiring an SEO Specialist!

Our team is growing, and we're looking for someone with 7+ years of digital agency experience to join us. The role covers SEO strategy end-to-end, with a strong focus on AEO (Answer Engine Optimization) and how brands get cited in AI-driven search.

If you love the work and want to be part of a team that genuinely enjoys what they do, we want to hear from you.

Apply here: https://bullseye-strategy.breezy.hr/p/32aa14f0f61b-seo-specialist

No recruiters, please.

Traffic without a funnel built to convert is wasted spend.

When campaigns bring in strong volume but conversions stay flat, the issue rarely lives inside the ad itself. More often times, it's a misalignment somewhere else in the funnel, audience targeting that's broader than it should be on the front end, or landing pages that don't deliver on the ad's promise on the back end. Both are fixable when the funnel is evaluated as a full system rather than a set of disconnected pieces.

Bullseye Strategy partners with brands to build that kind of system, where paid media, landing page experience, and measurement work together to turn traffic into real performance. If your numbers look strong at the top and flat at the bottom, let's talk: https://bullseyestrategy.com/contact-us

For brands with an established in-house marketing team, bringing on an agency partner can feel like a complicated decision. One of the most common hesitations is the fear of overlap, where outside support starts duplicating work the in-house team is already handling.

The strongest partnerships are designed to avoid that entirely. The right partner identifies where the in-house team needs additional capacity or specialized expertise and plugs in there. The shape of the engagement should be defined by what the team needs, never by a standard scope.

If your in-house team is strong but stretched, extend it by adding our team → https://bullseyestrategy.com/contact-us

Performance marketing compounds when paid media, SEO, AEO, and content channels operate in concert with each other, complementing each other to drive prospects through the funnel.

Each channel produces signals that make the others more effective. Paid campaigns reveal which messaging motivates action, while SEO and AEO data show how people search in each environment, whether through a traditional search engine or an LLM. Those search behaviors differ meaningfully, and they influence organic strategy more than paid does, though paid still plays a role in informing keyword and topic priorities.

One signal of misalignment worth checking this week: if your top-performing paid keywords aren't reflected anywhere in your organic content strategy, those channels may be operating independently and depressing efficiency.

LinkedIn has officially passed YouTube as the top video channel for B2B marketing in 2026, with 81% of B2B teams now naming it their primary video channel compared to YouTube's 76%.

LinkedIn rewards a different kind of video than YouTube does. The feed moves quickly and most viewing happens on mute, which means short, direct content from a single person tends to outperform produced segments built for a subscription audience. Brands still publishing widescreen YouTube edits to LinkedIn are showing up in the wrong format on the channel where business buyers now spend the most time watching.

The opportunity for B2B marketers is to treat LinkedIn as the primary video investment rather than a secondary distribution point. Creative direction and production decisions should be built for how people watch on the platform, not adapted from a YouTube-first plan after the fact.

A lot of reporting looks polished but still leaves one question unanswered: what should happen next?

When reports are built around activity instead of objectives, they tend to summarize what happened without helping guide decisions. The data is there, but it isn’t tied closely enough to what the business is trying to achieve.

Reporting needs to shift toward clarity and direction.

We build reporting around clear KPIs and defined goals so there’s a direct connection between performance and what needs to be done next. Each review becomes an opportunity to evaluate performance and identify where to improve.