Gum Design

Samples some of our clients and the work we've done for them.

http://socialfresh.com/social-media-foot-traffic/

How To Convert Social Media Fans Into Foot Traffic Len Kendall tweeted a few weeks ago that… Social ads (Facebook in particular) are amplifiers, not replacements. If your content sucks, your ROI will suck. — Len Kendall () August 14, 2013 Stop and think about it. Your social content across the board should...

http://www.socialmediaexaminer.com/facebook-contests-how-to-get-your-fans-excited/

Facebook Contests, How to Get Your Fans Excited | Social Media Examiner Social Media Marketing Podcast 54, in this episode Andrea Vahl shares how a Facebook contest can work for your Page and your business.

http://www.socialmediaexaminer.com/exceptional-customer-service-on-twitter/

4 Examples of Excellent Twitter Customer Service | Social Media Examiner Customer service strategy: how to provide exceptional customer service on Twitter and help improve how your customers perceive your company.

Very nice visual of where and how a customer moves through the buying process and at what points various channels come into play.

The Customer Journey to Online Purchase – Think Insights – Google The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.

http://www.socialmediaexaminer.com/how-to-choose-the-right-type-of-facebook-contest/

How to Choose the Right Type of Facebook Contest | Social Media Examiner Facebook contests: How to decide which type of contest will work best for your goals, maximize fan engagement and increase your brand awareness.

I found this very creative, especially following how the story was created. For inspiration:

http://www.getharvest.com/crafting-a-slice-of-time

Crafting a Slice of Time Experimenting on everything from tomatoes to yeast, he held pie tastings at home with friends and family. When the shop opened, his desire for perfection moved him to make every pie by hand until he realized it just wasn’t feasible. Today, his son lends a hand under Paulie’s watchful eye.

http://www.socialmediaexaminer.com/how-to-grow-your-google-engagement/

5 Google+ Engagement Strategies | Social Media Examiner Google Plus: How to engage, make your page findable and build long-lasting relationships with your core audiences.

YouTube One Design - nice seven minute tutorial, actually only the first 5 minutes is tutorial, the rest is a funny dialog getting you to share the video

http://www.youtube.com/watch?v=7YQlOB069EA

How to Edit Your YouTube Channel NEW for 2013 Learn how to edit your new YouTube Channel and get the most out of the new YouTube One Design. In this tutorial we'll take a look at your Channel Art, Subscr...

Some interesting stats and insights on how people interact with brands on Pinterest.

How To Build Your Brand On Pinterest [Research] | Heidi Cohen Participants use Pinterest's visual eye candy differently than other social media platforms. For marketers looking to use it to build their brand and support the purchase process, understanding this point is key to attracting and engaging your audience on Pinterest. Research and charts including 5 A...

Nan Dawkins provides us a short list - three things to consider as you create a measurement plan for your content marketing initiatives.

Creating A Measurement Plan For Content Marketing: 3 Key Considerations As more budget flows toward content marketing (12% of budgets on average according to a 2012 study by Ad Age), inevitable questions have arisen about its value and how to measure impact. The good news is that plenty of data and metrics exist. The bad news is that marketers are already awash in data…

Part of the brain that causes someone to change a habit sometimes referred to as the “lizard brain.” Tips on how to overcome the Lizard Brain in visual marketing.

3 Tips for More Effective Content Marketing Visuals Are your visual content efforts producing effective results? Use these tips to make sure you are generating content that helps drive action, rather than just conveying information.