Marco Polo Explorers

Enjoyed my time at SuperZoo, by WPA . One key takeaway as a Consumer of One: I saw lots of “human grade food” which sounds like the food meets some technical requirements but for me, Human grade food shouldn’t just be a regulatory catch phrase. The food needs to actually look human grade.

Fitness, wellness, moderation, and monitoring personal health have become mainstream, lead by Millennials who grew up with fewer stigmas, more information, and better technology. To many, this means controlling the vices that we once indulged in without a thought. Sugar (simple carbs), calories, alcohol, and other indulgences are now seen as barriers to being your best self— in the world and in the moment. It is more than abstinence and health concerns. It is about controlled use while being conscious, responsible and present when it matters most.

To learn more: https://www.marcopoloexplorers.com/2022cultureandcommercedrivers

We have curated some of our Culture & Commerce Drivers (CCD) that we think may help you see your category from a few different angles.

Download our Culture & Commerce Drivers Report and find out how these CCDs can provoke and challenge your category, inspiring new takes on your brand promises and a renewed focus on the people who engage it:
https://www.marcopoloexplorers.com/2022cultureandcommercedrivers

Culture & Commerce Drivers, Macro #5: New But Not Normal

“New normal” is a trope that has been overused for decades. And now it is one that no longer applies. As we collectively come to see the world as NEW BUT NOT NORMAL, personal drivers and value are also in flux. What drives us and gives us value will constantly adjust as we seek new forms of stability, comfort, and connections with the ground moving chaotically beneath us.

For more info:
Youtube: https://youtu.be/bRjGcsgxrZ4
Website - https://www.marcopoloexplorers.com/20...
Email - [email protected]

Resources:
Bain & Company Elements of Value
TrendHunter

MPE Culture & Commerce Drivers, Macro #5: New But Not Normal Culture & Commerce Drivers, Macro #5: New But Not Normal“New normal” is a trope that has been overused for decades. And now it is one that no longer applies....

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"Survival of the fittest💪...and smartest💡"
Most of us appear ready to move on to a ‘new normal’, but the parameters of that illusive state are hard to discern. With greater threats and opportunities on the horizon, the only things we can be certain of are increased reliance on technology and digital connections, as well as continued frictions in reshaping our societies. How we struggle, cope, connect and thrive in this time are of utmost importance.

Culture & Commerce Drivers, Macro #4:
A Better World Now!
The culture wars and political divisions may be here to stay, but several issues are increasing in urgency and quickly rising on the agenda of consumers, governments, and even brands. It is more important than ever that people know their choices reflect their values (and show them to others), with clear and real impact on the shorter- and longer terms.

For more info:
Website - marcopoloexplorers.com
Email - [email protected]

Resources:
Bain & Company Elements of Value
TrendHunter

MPE Culture & Commerce Drivers, Macro #4: A Better World Now! Culture & Commerce Drivers, Macro #4: A Better World Now!The culture wars and political divisions may be here to stay, but several issues are increasing in u...

The culture wars and political divisions may be here to stay, but several issues are increasing in urgency and quickly rising on the agenda of consumers, governments, and even brands. It is more important than ever that people know their choices reflect their values (and show them to others), with clear and real impact on the shorter and longer terms.

Culture & Commerce Drivers, Macro #3: Life Enjoyed & Fulfilled

Grief, loss, and burnout are familiar themes as we look upon our recent past and the present. But part of the healing process is celebrating the lives we have and the world around us. The drivers and associated value of a LIFE ENJOYED AND FULFILLED are not just hedonistic (while some are) but reacquainting ourselves with joy and the pleasures of life and living it to its fullest.

For more info:
Website - marcopoloexplorers.com
Email - [email protected]

Resources:
Bain & Company Elements of Value
TrendHunter

MPE Culture & Commerce Drivers, Macro #3: Life Enjoyed and Fulfilled Culture & Commerce Drivers, Macro #3: Life Enjoyed & FulfilledGrief, loss, and burnout are familiar themes as we look upon our recent past and the present. B...

Culture & Commerce Drivers, Macro #2: The Great Re-engagement
As we re-emerge from the political, economic, social and health event of a generation, THE GREAT RE-ENGAGEMENT is fundamentally about connections old and new. The associated drivers and potential value that exists on every level as we grapple with the upheaval in our world and how we can, should, and must proceed—individually and collectively.

For more info:
Website - marcopoloexplorers.com
Email - [email protected]

Resources:
Bain & Company Elements of Value
TrendHunter

MPE Culture & Commerce Drivers, Macro #2: The Great Re engagement Culture & Commerce Drivers, Macro #2: The Great Re-engagementAs we re-emerge from the political, economic, social and health event of a generation, THE GREAT...

Culture & Commerce Driver
Macro Trend #1 : My Best Me
The range of drivers and value propositions for MY BEST ME is relatively broad because they are among the most personal and important to an individual’s quality of life. There are countless ways to deliver on them, depending on the level of personal engagement and the ultimate promise from the brand and products. As advances in nutrition, beauty and health technologies are making more practical and aspirational goals possible, the power to do more is in the hands of the individual.

For more info:
Website - marcopoloexplorers.com
Email - [email protected]



Resources:
Bain & Company Elements of Value
TrendHunter

MPE Culture & Commerce Drivers, Macro #1: My Best Me Culture & Commerce DriverMacro Trend #1 : My Best MeThe range of drivers and value propositions for MY BEST ME is relatively broad because they are among the...

COMING SOON! Cultural & Commerce Drivers - Another way Marco Polo Explorers helps clients stack the deck in innovation success and sustained growth.

https://youtu.be/npy1PIl93DM

Coming Soon! Marco Polo Explorers Cultural and Commerce Drivers

The Explorers are at it again 😉👀 New exciting things are coming soon!