NA SALES

🍶 What does it mean to drink sake made by a living legend?

We're honored to present #14582 Noguchi Hiyaoroshi Muroka Nama Genshu — the autumn limited 2025 vintage from the Noguchi Naohiko Sake Institute in Ishikawa prefecture, Japan.

The man behind the bottle:
Master Brewer Noguchi Naohiko is known throughout Japan — and the sake world — as "the God of Sake Brewing." In his eighties and still working tirelessly every day, Noguchi's career spans more than seven decades of unmatched craft. In 2017, the Noguchi Naohiko Sake Institute was founded with a singular mission: to immortalize his techniques, mentality, and vision — passing his wisdom to the next generation of brewers who work alongside him each day.

What makes this sake extraordinary:
This is sake in its purest, most uncompromising form — three "no"s that define its character:

🚫 Muroka — Unfiltered: nothing removed, nothing hidden
🚫 Nama — Unpasteurized: alive, vibrant, and raw with natural character
🚫 Genshu — Undiluted: full-strength at 19% ABV, exactly as it left the tank

The Hiyaoroshi process:
Spring-pasteurized once, then left to sleep and mature through the summer in the cool of the brewery — only released when autumn's chill arrives. A tradition as old as Japan itself, delivering a sake of extraordinary depth and harmony.

Tasting notes:
The palate opens with a full, rice-forward aroma, vibrant sweetness and bright acidity, with a pleasantly lingering bitter finish. Best served warm at approximately 40°C, where the synergy with food reaches its full potential.

🍽 Perfect pairings: Fatty seafood · Dashi broth · Salty & umami-forward dishes

Perfect for:
🍁 Autumn omakase & kaiseki menus
🥂 By-the-glass prestige programs
🐟 Fatty fish & umami pairing dinners
⭐ Accounts seeking rare differentiation that guests cannot find anywhere else

This is autumn's rarest pour. Once the season ends — it's gone.

For more details, please contact our salesperson.
🌐 nasales.com

#野口尚彦 #無濾過生原酒 #限定酒

Behind every order we fulfill and every product we deliver is an incredible team — and this season, they gave everything they had.
私たちが届けるすべての商品、すべての注文の裏には、素晴らしいチームがいます。今シーズンも、全力で走り続けてくれました。

To celebrate the end of the season, the N.A. Sales family gathered outside our Hayward warehouse for a team BBQ — grilling, laughing, and enjoying some well-deserved downtime together. Moments like these remind us that great products start with great people.
シーズンの締めくくりとして、N.A. Salesファミリー全員がHaywardのウェアハウスに集まり、チームバーベキューを開催しました。笑いあり、美味しい料理あり、ゆっくりと過ごせた時間。こういう瞬間があるから、また頑張れます。

We're grateful for the trust our partners and clients place in us every day. Here's to a well-earned rest — and an even stronger season ahead.
毎日、私たちを信頼してくださるパートナーとお客様に心から感謝しています。しっかり休んで、次のシーズンもさらに頑張ります。

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Bring Japan Closer
We will continue to support our customers through our extensive
knowledge base and product selection to bring Japan closer.
==================

🍂 Autumn has a sake — and it only arrives once a year.

We're honored to announce the arrival of #14852 Kikusui Hiyaoroshi Junmai Ginjo — the 2026 autumn limited release from Kikusui Sake Co., one of Niigata's most storied breweries, founded in 1881.

What is Hiyaoroshi?
Hiyaoroshi (冷卸し) is a centuries-old Edo-era tradition. Each spring, fresh sake is brewed, then left to rest and mature quietly in the coolest part of the brewery through the summer — sleeping, deepening, evolving. Only when the chill (Hiya) of autumn arrives does the brewery finally release (Oroshi) it to the world. The result is a sake of exceptional harmony: round, lively, and perfectly balanced, with beautiful notes of rice, honey, and roasted nuts.

The name Kikusui itself tells a story — it references a Noh theatre play in which the dew (Sui) from chrysanthemum (Kiku) petals grants eternal life. For over 140 years, that dedication to craft and meaning has defined every bottle they produce.

Sake profile:
🌾 Rice: 100% Niigata-grown Gohyakumangoku
🍵 Polish ratio: 55% | ABV: 15% | SMV: +2 | Acidity: 1.4
🧊 Best served chilled or at room temperature
🍂 Aromatic: fruit-forward with notes of rice, honey & roasted nuts

Perfect for your autumn menu:
🍁 Autumn omakase & kaiseki — pairs beautifully with earthy, umami-rich fall dishes
🍶 Seasonal sake feature — a natural conversation starter for guests
🥂 By-the-glass programs — limited availability drives urgency and prestige
🕯 Sake pairing dinners — rich enough for mains, refined enough for aperitif

Why your customers will love it:
✔ Only available once a year — exclusivity that drives repeat visits
✔ Smooth and approachable — the perfect entry point for sake newcomers
✔ A traditional craft story that resonates with quality-conscious guests
✔ Versatile — works beautifully chilled or at room temperature

Stock is strictly limited. Once autumn ends, so does your window.

For more details, please contact our salesperson.
🌐 nasales.com

🔞 Please enjoy responsibly. Available to guests 21 years of age and older.

==================
Bring Japan Closer
We will continue to support our customers through our extensive
knowledge base and product selection to bring Japan closer.
==================
#菊水ひやおろし #ひやおろし #秋酒 #限定酒

🍶 Have you ever experienced sake that tastes completely different — better — when served warm?

That's exactly what #14577 Kokken Yamahai was crafted for.

Brewed using the ancient Yamahai method — a traditional Japanese technique that fosters deeper umami, earthy complexity, and a richer, more layered texture — Kokken Yamahai is a Junmai sake that truly comes alive when gently warmed. Made from premium Yamada Nishiki rice polished to 65%, with a clean 15% ABV, this is sake for the serious palate.

What is Yamahai?
Yamahai (山廃) is one of Japan's oldest sake brewing traditions, allowing natural lactic acid bacteria to develop slowly — creating a sake with more depth, more umami, and more character than modern methods allow. The result is bold, earthy, and savory — a sake your guests will talk about.

★ Best served warm — recommended serving that awakens its full character.

Perfect food pairings for your menu:
🍢 Yakitori — the charred, savory notes match beautifully
🥩 Wagyu — rich umami meets rich umami
🍄 Mushroom dishes — earthy depth amplified
🦐 Garlic butter seafood — bold flavors, bold sake
🌶 Spicy izakaya cuisine — heat and umami in harmony

Why it sells:
✔ Excellent warm sake program option — rare on most menus
✔ Strong umami profile drives memorable food pairing experiences
✔ Great alternative to light ginjo styles for adventurous guests
✔ Ideal for izakaya and omakase menus
✔ Memorable character that keeps guests coming back

For more details, please contact our salesperson.
🌐 nasales.com

#山廃 #廣純米 #燗酒

🗼 Bring the spirit of Tokyo's bar scene to your menu.

We're excited to introduce MARU-HI by Suntory — a brand new Japanese-inspired sparkling Chu-hi cocktail that captures the warmth, connection, and vibrant energy of Japan's iconic izakaya culture, now ready to drink straight from the can.

The name says it all: Maru (○) means "circle" in Japanese — a symbol of connection and shared moments. Hi nods to Chu-hi, the light, fruit-forward sparkling cocktail that has long been a favorite in Japan's traditional bars, where food is shared and friendships deepened.

Now your restaurant can bring that same experience to your guests with 4 bright, refreshing flavors:

🍓 #14995 Maru-Hi Strawberry (12 OZ) — Sweet, vibrant, and crowd-pleasing
🥝 #14993 Maru-Hi Kiwi (12 OZ) — Fresh, tropical, and uniquely Japanese in spirit
🍍 #14994 Maru-Hi Pineapple (12 OZ) — Bold, juicy, and endlessly refreshing
🍋 #14992 Maru-Hi Traditional Citrus (12 OZ) — Crisp, clean, and perfectly balanced

Light, sparkling, and crafted by Suntory — one of Japan's most trusted and celebrated beverage makers — MARU-HI is the perfect addition to any izakaya, Japanese restaurant, hotel bar, or modern dining concept looking to offer an authentic taste of Tokyo.

For more details, please contact our salesperson.
🌐 nasales.com

🔞 Please enjoy responsibly. Available to guests 21 years of age and older.

==================
Bring Japan Closer
We will continue to support our customers through our extensive
knowledge base and product selection to bring Japan closer.
==================

🍡 The smallest ingredient can make the biggest difference on a plate.

We're excited to introduce #12580 Bubu Arare — a premium Japanese garnishing ingredient that is now part of our growing lineup at N.A. Sales.

Bubu Arare are tiny, bite-sized Japanese rice crackers with a satisfying crispy crunch and a warm, toasty flavor. Small in size but extraordinary in impact, they add three essential qualities to any dish:

✨ Color — a warm golden hue that makes every plate visually stunning
🌾 Texture — a delicate, satisfying crunch that contrasts beautifully with soft dishes
🍵 Flavor — a subtle toasty, savory depth that enhances without overpowering

Whether you're running a Japanese restaurant, a modern fusion kitchen, or an omakase counter, Bubu Arare is a versatile finishing touch for:

🍶 Chawanmushi & ochazuke
🍣 Sushi & sashimi presentations
🥗 Japanese salads & cold noodle dishes
🍨 Matcha or mochi desserts

Elevate your plating. Surprise your guests. Let the tiny crunch speak for itself.

📦 1 PKG = 9.8 OZ | 1 CS = 12 PKG
Item No: #12580

For more details, please contact our salesperson.
🌐 nasales.com

#ぶぶあられ

Are you ready to stock your kitchen with the best Japan has to offer?
We're proud to announce the 19th Annual N.A. Sales Restaurant Show on Saturday, May 16, 2026. Each year, this is the moment Bay Area restaurant owners, chefs, and F&B buyers look forward to most. This year, we're bringing together an incredible lineup of Japanese food, beverage, and liquor vendors. All in one showroom, for one day.
Here's what makes it unmissable: you'll get 10–30% off directly from vendors on authentic Japanese ingredients, sake, shochu, noodles, sauces, and more. Meet the brands. Discover new products. Place orders on the spot.

Meet our Vendor at Restaurant Show 2026.
🍵 Looking for a premium non-alcoholic option that impresses even the most discerning guests?

We're excited to introduce #18174 Moshi Sparkling Uji Matcha Soda Original — a 5x industry award-winning sparkling beverage that reimagines one of Japan's most treasured ingredients: authentic Uji matcha.

Created by a former chef who set out to bring higher-quality non-alcoholic drink pairings to Asian restaurants, Moshi is unlike any sparkling drink on the market. Every bottle is crafted with:

🍵 Real Uji Matcha — sourced directly from Uji, Japan, the world's premier matcha region
🌿 All-natural ingredients — no artificial preservatives, no artificial coloring
🌾 Non-GMO | Gluten-Free | OU Kosher Certified
🍬 Sweetened with Organic Cane Sugar only
💚 Vegan-friendly and preservative-free

The result? A refreshing, fragrant sparkling drink that captures the rich aroma and deep flavor of premium Japanese green tea — perfect alongside sushi, ramen, omakase, or any Japanese dining experience.

📦 Available in 355ML bottles | 1 case = 12 bottles
Item No: #18174

Elevate your beverage program with a drink that's already won 5 industry awards — and counting.

For more details, please contact our salesperson.
🌐 nasales.com

🌸 Spring has a new flavor — and it's absolutely irresistible. 🍑

We're thrilled to introduce a brand new arrival to our beverage lineup: #14942 Kizakura Peach Weizen (京都麦酒).

Crafted by Kizakura — Kyoto's pioneering craft malt brewery since 1985 — this Peach Weizen is a beautifully balanced wheat beer that captures the essence of spring in every sip. Delicate white peach aromas meet the soft, creamy body of a classic Weizen, resulting in a drink that's fresh, vibrant, and uniquely Japanese.

Why your restaurant needs it this spring:
🍑 Instantly recognizable flavor profile — guests love it
🌸 A stunning seasonal addition to any drink menu or pairing flight
🍺 Light enough for lunch, elegant enough for omakase
📦 Available in 330ML | 1 case = 12 bottles

Whether you run a Japanese restaurant, a modern izakaya, or a hotel bar, Kizakura Peach Weizen is the spring beer your beverage program has been waiting for.

For more details, please contact our salesperson.

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Bring Japan Closer
We will continue to support our customers through our extensive
knowledge base and product selection to bring Japan closer.
==================

#京都麦酒

🌿 Meet Our Vendor — ST International Supply Inc. (STI)

As we count down to the 19th Annual N.A. Sales Restaurant Show on May 16, we're excited to introduce one of our featured vendors: ST International Supply Inc. (STI).

Founded in 1997, STI is a comprehensive food packaging manufacturer and wholesaler dedicated to providing sustainable, eco-friendly packaging solutions for the foodservice industry. Their product lineup includes:

♻ Fiber pulp containers & trays — durable, compostable, and perfect for takeout
🍱 Wooden bento boxes — elegant, natural, and ideal for Japanese cuisine presentation
🌿 Eco-friendly disposable cutlery — lightweight, sustainable, and customizable
☕ Paper cups & carriers — practical, recyclable, and suitable for any food concept

All STI products are designed with environmental protection, sanitation, and recyclability at the core — helping your restaurant reduce its footprint without compromising on quality or presentation.

Come meet the STI team in person, explore their full product range, and discover how sustainable packaging can elevate your restaurant's brand.

📅 Saturday, May 16, 2026
⏰ 9:00–15:00 (Final Entry at 14:00)
📍 Fremont Marriott Silicon Valley, 46100 Landing Pkwy, Fremont
🎟 Wholesale accounts only

For more details, please contact our salesperson.