Jason Shaffer Group

Having deep data on a client's organic search performance is what allows us to make critical, informed decisions. Case in point: from December to March, we increased top-3 keyword rankings by 200–250+ keywords, all with measurable, high-impact search volume.
The chart below shows that steady climb in action. This is what data-driven SEO looks like.

Google is now citing itself in 17% of all AI Mode responses, triple what it was 9 months ago! The good news for businesses investing in SEO? Those citations increasingly point to businesses and websites in organic search results, meaning SEO is still as important as ever.

Heads up for business owners: be careful with AI-generated content on your website. We're seeing it over and over: AI content gets indexed, performs well for a few weeks to a few months, then completely disappears from Google. They're getting aggressive about it.

We love a good before-and-after.

A local services client came to us in September 2025 with a flat organic presence. Five months later, their organic traffic is growing, and their keyword rankings have improved across the board — positions 1 through 3, 4 through 10, and beyond. Watching that progress build month over month is exactly why we do this work. This is what happens when SEO is treated as an investment, not an afterthought.

We've completely renovated our reviews page to display better client reviews and the data/results we've helped achieve for them. Check out the newly renovated page here: https://bit.ly/jsg-reviews

Happy Coffee Day. We're thankful for you, little caffeine machine that keeps people moving every day.

Don't be fooled by the AI hype/bubble. While there's definitely people searching on ChatGPT, Google is still lightyears ahead. Your website analytics will even agree.

Beware the “GEO” (Generative Engine Optimization) pitch. It's a made‑up term used to repackage basic SEO and justify inflated fees for so‑called AI search optimization. There’s no secret switch for ranking in chatbots, LLMs, or AI search; search engine optimization is still search engine optimization, and common AI platforms aren't search engines; they utilize search results from popular search engines.

Make the switch from a large agency. Save 2x-3x the cost and gain a significantly better experience with a small, boutique SEO firm that truly cares. Not to mention, one big benefit is better results. Take a minute to get a proposal, it's simple, fast, and there's no sales pressure: https://www.jasonshaffer.net/

Last week, Google implemented a new change to search results, removing the ability to display 100 results per page. While it doesn't seem like a big deal on the outside, it's ruined search/keyword tracking tools - and the worst part is that they're still down as developers work to implement working fixes to adjust to the new change.

There's been a lot happening with Google over the past week or two, from a spam algorithm update to two major U.S. court battles: one over its search monopoly, where a judge has already found Google broke antitrust laws and is now imposing remedies like limiting exclusive deals and requiring Google to share some search data, and another over its advertising technology business.