Pavone

We’ve said it before and we’ll say it again, shoot days are the best days. Also the busiest days. We’ll share the finished product when it’s ready.

The Pavone Group team is tracking 45 ads in the Big Game and 32 of them (71%) have been pre-released and are up on the SpotBowl site for voting. 32 of them (71%) also feature a celebrity. Only 2% of them feature a talking baby.

Stop by SpotBowl to cast your vote: www.spotbowl.com.

The newest SpotBowl feature? Predictive analytics. The data scientists at Pavone Group have created a proprietary algorithm that analyzes each spot to determine which commercials will be effective and whether that commercial will perform well in polls like ours.

Nine Pavone Marketing Group companies from four cities came together today to talk about 2022 and what's already shaping up to be one hell of a 2023.

This story comes from our account strategist, Colleen Chase. She, like many in our Philly and Harrisburg offices, are a little superstitious when it comes to the Phillies’ success this postseason. Is the lucky crystal the reason for the Fightin’ Phils’ winning ways? Maybe, maybe not. But just in case, if the Phillies’ groundskeepers are reading this, leave the crystal alone, okay?

Superstitions? Yeah, we’ve got ‘em. Especially now that the Phillies are in the World Series. The owner of this shirt is our CEO, Michael Pavone, and the stains on it are sacred reminders of hard fought playoff battles and late nights at the ballpark. He’s the biggest Phils fan in the office and he’s vowed not to wash it until the World Series is over.

The Pavone Marketing Group team took a well-deserved break today to have some fun. Each office came together for lunch, followed by golf for Harrisburg and New York and some axe throwing in Philly (Philly don't mess around). Atlanta’s outing will also be golf, but at a later date.

Since day one, Amy Beamer Murray has been an influence on this agency and on the many people who have passed through our doors. Last night, the immeasurable impact of our COO was recognized when Amy was named as a “Circle of Excellence” designee at the Central Penn Business Journal’s annual Women of Influence gala. Congrats, Amy!

Learn more: https://bit.ly/3bI9xu0

Five PMG offices in four cities came together over lunch to celebrate our very own Amy Beamer Murray. Later today Amy will be honored by the Central Penn Business Journal as a “Circle of Excellence” designee at the Business Journal’s annual Women of Influence gala. Well deserved? Definitely. Surprising? Not one bit. Congrats, Amy!

Shooting one TV spot is challenging enough. Shooting two is even harder. Shooting three spots in one day? That's what we're doing today in Atlanta.

On a shoot along with the production crew at Parody. The task? Convincing parents not to leave their kids in the car for three hours while they hit the slots. Yes, it's a real problem.