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WebFX is a digital marketing agency built for the AI era. Led by experts. Powered by data. Focused on growing your revenue.
Since 1996, WebFX has helped mid-to-large businesses across dozens of industries — like home services and manufacturing — drive measurable revenue through full-service digital marketing. That includes leading the shift into AI search. Our 700+ experts deliver integrated strategies across generative engine optimization (GEO), SEO, paid media, social, email, content, web design, and more, all powere
Any agency can say they do GEO. Proving it is another thing entirely.
Our guide breaks down how to outsource GEO without wasting your investment: how to define your goals before you talk to anyone, what your investment should include beyond just content creation, and more.
Check the graphic for some red flags to keep in mind along the way, and find the full guide on our blog. (Link in the comments!)
AI search is certainly not a fad, which means AI SEO is more vital now than it’s ever been.
According to our research, home services leads now convert 48.56% of the time when referred by Gen AI channels — compared to 33.53% when referred by traditional search results.
Granted, search engines provide a much larger share of website traffic than generative AI, but the conversion rate is strong.
That means if you decide not to bother optimizing for AI responses, you’re basically deciding to throw away leads.
Those numbers just keep getting bigger, by the way.
From 2024 to 2025, the home services industry saw huge YoY growth in Gen AI traffic — in Q2, for example, Gen AI traffic was a whopping 3,075% higher than the previous year. And AI traffic will likely keep growing as more and more people adopt it. 📈
Given all of that, if you want to keep the traffic and conversions flowing, we’d strongly suggest investing in solid SEO and AI SEO strategies for your home services business.
If you want a closer look at that data, just check out the comments for the link to the full study! 👇
https://buff.ly/B8UKZgU
Google's Preferred Sources feature is one of the quieter updates to come out of search lately, but it has a real connection to click-through rates inside AI Overviews. Jess explains more in this video. 🎥
How do you encourage your audience to choose your brand as a Preferred Source? Start by creating a link they can use.
The link to the Preferred Sources page is actually pretty easy to set up. As an example, here's what it would look like if we created a link for you to add us as one of your preferred sources. 😉
https://google.com/preferences/source?q=webfx.com
If you want your audience to add your website, just replace our domain with your own at the end of the URL, and share it in your marketing — on your website, on social media, etc. It's that simple!
Google even provides button assets you can drop onto your site.
The businesses that will benefit from this are the ones already publishing consistently and earning enough trust that their audience wants to opt in. There's no shortcut there.
If you're already doing the work, this is a quick way to make it count inside AI search features.
p.s. Don't forget to add WebFX as a Preferred Source! See above for the link!
Your search rankings might look fine, but your traffic might tell a different story.
Nearly 60% of Google searches now end without a click to any website — largely because AI Overviews answer the question before users ever leave the results page. And the zero-click rate jumps all the way to 90% for Google's AI mode.
The businesses staying ahead of this aren't abandoning SEO. They're expanding what they measure and where they show up.
We put together a full breakdown of 2026 search market share, including more of the numbers, what's driving the shifts, and what to actually do about it.
Worth a read if SEO is part of your growth strategy.
https://buff.ly/QrIvQqa
The most expensive sentence in business right now?
"My customers aren't using AI."
06/02/2026
New in Google Analytics: AI traffic now has its own channel.
As of May 13, GA4 can automatically detect visits from AI assistants like ChatGPT, Gemini, and Claude and group them under a dedicated "AI Assistant" channel. Before this update, measuring your AI traffic required some manual setup.
AI traffic and AI ROI are not the same thing, though, and knowing the difference matters. We put together an AI Traffic Quality Ladder to help marketing teams measure what happens after the click — head to our blog for the full picture. Link in the comments 👇
Google Analytics AI Assistant Traffic Gives Marketers a New AI Visibility Signal - WebFX Learn how the new Google Analytics AI assistant traffic channel works, what changed in GA4, and how marketers should measure AI-driven visits.
05/26/2026
Marketing has always had a lot of acronyms. SEO, PPC, ROI, ROAS, CRM…it can be a lot. And now, with AI thrown into the mix, we’re getting even more acronyms, with one of the most prominent ones being GEO (which stands for generative engine optimization).
“Wait, GEO?” you might be asking. “So, it’s just SEO with a different first letter?” Well, no. GEO is definitely related to SEO, and you need both to have a successful visibility strategy, but they’re not the same thing.
To put it simply, SEO focuses on optimizing your content for traditional search rankings, while GEO focuses on optimizing for AI-generated responses. So, the intent is the same — increasing online visibility in search — but the channels are different, which means the methods generally are, too.
As you likely know, common tactics for improving SEO include:
🔎 Targeting long-tail keywords
🔎 Earning third-party backlinks
🔎 Improving speed
🔎 Optimizing for mobile
GEO, on the other hand, uses techniques such as:
🤖 Providing direct answers to prompts
🤖 Integrating hard data and examples
🤖 Creating dedicated FAQ sections
🤖 Building out brand and entity signals
So, SEO and GEO are often considered separate strategies. BUT that’s not to say they’re entirely disconnected.
Actually, one study showed that more than half of AI Overview citations come from pages that also rank in traditional search results. That means optimizing for SEO also helps you optimize for GEO. Meanwhile, GEO-specific tactics serve as an important new layer in your strategy that helps accelerate visibility in AI features and tools.
At the end of the day, by far the best plan is to prioritize both SEO and GEO in your marketing strategy, optimizing for search visibility across the board.
Learn more on our website!
SEO vs. GEO: What’s the Difference Between Traditional SEO and AI Search Optimization? - WebFX SEO and GEO are both vital strategies — but how do they compare, and which one is more important? Find out in this guide to SEO vs. GEO!
05/26/2026
Honoring the brave people who gave everything. ❤️🤍💙
05/20/2026
MCP.
If you've seen this acronym floating around your feed lately and thought "I should probably know what that is," you're not alone.
Let's break it down.
✨ MCP stands for Model Context Protocol. It's an open standard created by Anthropic (the company behind Claude) that gives your AI tools a common language to speak with the rest of your tech stack.
Here's the problem it solves.
Right now, many AI tools operate in a silo. Your AI assistant can chat with you out of the box, but it can't pull a report from your CRM, check your ad performance, or look at your analytics unless someone builds a custom connection for each one. And every new tool means another custom integration.
That's complex. 😵
MCP simplifies that by creating one standard way for AI tools to connect to your company's tech stack. Instead of building a unique integration for every combination of AI tool and data source, you have one connection that works across the board.
Think of it like hiring a translator who speaks every language in the room. Instead of needing a separate translator for every conversation, one person handles it all. That's basically what MCP does for AI.
So what does this look like in practice?
Say you're a marketer (which you probably are if you're reading this post 😉).
With MCP, your AI assistant could pull your latest campaign data from Google Ads, cross-reference it with lead data in a CRM, and draft a performance summary, all without you toggling between five different tabs.
MCP adoption has been fast, too. OpenAI, Google, and Microsoft have all gotten behind MCP, and major CRM players like Salesforce and Nutshell are building with it.
📣 The big question: Why should you care right now?
Because the companies that (safely and securely) connect their AI tools to their actual business data are going to move a lot faster than the ones still copy-pasting between platforms.
You don't need to become an MCP expert overnight. But understanding what it is and where it's headed puts you ahead.
The wait is over — ChatGPT has officially launched its self-serve ad portal, meaning businesses can now have ads appear in front of the leading AI tool's audience.
ChatGPT Ads Manager is currently available to U.S.-based businesses, as well as OpenAI partners. Ads will appear in front of Free and Go tier users in the U.S., Canada, Australia, and New Zealand.
If your company wants to start advertising with ChatGPT, you'll have to go through the sign-up process, which includes a verification of your business.
The verification process may take time, especially with current demand levels. But once you're in, you can start creating campaigns.
Get all of the details on this new launch and more on our website (link in the comments)!
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