WebFX

So, you've popped the ch*****ne and welcomed a new company to your portfolio. What's next?

First off...

Congratulations! That's such an exciting milestone and we hope you took the time to celebrate this achievement! 🍾🎉🎈

Second, once the initial excitement winds down, it's time to establish a real performance baseline. Doing so will build a solid data foundation that you can use to forecast marketing growth for your newly acquired company.

Morgan, Director of Private Equity Partnerships at WebFX, outlined the steps needed to build a useful post-acquisition forecast — including insights on how to establish your data foundation and identify areas where you can create the most value. You'll find all of the details on our blog, linked in the comments. 🔗

At the core of it all, though, you need to centralize the data. Outline all of the tools that your new company uses to track performance and manage operations, then connect that data in one central hub.

Your new portfolio company may use a variety of platforms in its operations. They might manage the sales pipeline in a CRM like ServiceTitan, Salesforce, or Nutshell. They may use a spreadsheet to follow their finances, or have something like QuickBooks or NetSuite in place. They might have local listings in Google Business Profile, Yelp, or other directories.

No matter which tools they have in their lineup, it's critical that you a.) know which ones they utilize and b.) bring the data into one place for a more holistic view of past performance.

Then, you can better connect marketing activity to revenue and identify growth opportunities.

Morgan expands on the forecasting roadmap on our blog, so you'll definitely want to check it out using the link in the comments.

WebFX-U registration closes on Friday (10/8) at 12 p.m. Grab your spot before time runs out!

While we have you here, let's go over a few common questions we get for one of our favorite events.

🔵 What is WebFX-U?

It's our in-person event for college students who want to learn more about working in digital marketing (and at WebFX).

🔵 When is WebFX-U?

Join us at our HQ in Harrisburg on Oct. 13, 2026 from 1 - 3:30 p.m.

🔵 What can I expect when I attend?

When you join our fall 2026 session, you can expect to take a tour of the FXCampus, meet our hiring team, learn about the industry from team members across a variety of departments, hear from WebFX leadership, and connect with other students looking to kick off their digital marketing careers.

🔵 What should I bring with me?

An enthusiasm for knowledge (and maybe something to take notes with).

🔵 Do I need to be a marketing major to attend?

Nope! Our team actually spans more than 50 majors. What matters most is that you have a passion for learning!

🔵 How much does WebFX-U cost?

$0 — this event is free (and we hear there are snacks, too 😉). All you have to do is register on our website so we know you're coming!

https://buff.ly/qsuDk66

Karley attended the first-ever WebFX-U, and a decade later, she’s still grateful for the experience that brought her to WebFX.

"The visit really solidified my interest in the team, the work, and the environment of WebFX," she said.

That day, she also heard a team member’s story that shaped how she thought about her own path forward.

“One team member shared how big of a variety of clients they got to work with,” Karley said. “That potential to work with so many different industries was exciting to me.”

Today, Karley serves as the Sr. Director of Sales Enablement and Operations, leading a team that shapes the strategy recommendations new clients receive.

“We dive deep into the research that supports our recommendations, run the systems and operations behind the tools, tech, and AI our team relies on, and host training and development to keep everyone learning and growing in their careers,” she explained.

Looking back, she says her college self would be surprised by her career journey. Karley spent close to a decade on WebFX's social team before moving into sales, and she has loved being able to flex a wide range of skills with both teams.

“I would never have imagined the opportunities to be as analytical and data-oriented in my job as I am, and that's been a constant over my career that I've totally enjoyed,” she said.

For college students planning to attend WebFX-U, Karley's advice on making the most of the day is straightforward.

“Keep an open mind and just be a sponge for the information you'll hear,” she said.

Want to explore digital marketing career opportunities and network with our team?

Register for WebFX-U today to save your spot.

The details:
➡️ What is WebFX-U? It's our free *in-person* event for college students who want to learn more about working in digital marketing (and at WebFX).
➡️ Where is WebFX-U? At our HQ in Harrisburg!
➡️ When is WebFX-U? Oct. 13, 2026 from 1 - 3:30 p.m.

https://buff.ly/qsuDk66

Hey, college students! Have you saved your spot for WebFX-U yet? You don't want to miss this in-person event!

WebFX-U alum Brianna Shay leads a team of project managers at WebFX — and now shares her insights with college students as a WebFX-U presenter.

We’ll let Brii tell you more about her WebFX journey. 🔽

During her junior year at Commonwealth University - Bloomsburg, where she studied Information Technology Management with a minor in Graphic Design, Brii received a message from Shane Jones, now the SVP of Earned Media & Creative at WebFX. That message sparked her interest in WebFX and led to her attending WebFX-U twice — first in 2020, and later in the fall of 2021.

“I learned that a lot of what I would need to know could actually be learned through working at WebFX,” Brii explained. “I didn’t need to have everything figured out or know everything coming in, which made the opportunity feel really approachable for me.”

Brii originally applied for a role as a web designer. But through the interview process, she learned of a new position that ultimately became her career path: project management.

“Through the interview process, I learned more about the project manager role, and my interview path ended up shifting in that direction,” she shared. “It was something I hadn’t originally considered, but I’m so glad the process led me here!”

Today, Brii works as a project management team coach at WebFX. She splits her time between leading and supporting her team of project managers and working directly with her own clients, whether that means client calls, testing websites, QA, writing specs, or working through designs.

For college students weighing whether to attend WebFX-U, Brii's advice is simple.

“You truly have nothing to lose,” she said. “There is so much you can learn from attending WebFX-U, and it’s an amazing opportunity to network, learn more about digital marketing, and meet other students who are figuring out their careers, too!”

And for those who do attend, Brii has one tip for getting the most out of it.

“Take the opportunity to ask questions and be involved in your breakout sessions! The more you participate and put yourself out there, the more you’ll get out of the experience,” she advised.

Want to explore digital marketing career opportunities and network with our team?

Register for WebFX-U today to save your spot.

The details:
➡️ What is WebFX-U? It's our free *in-person* event for college students who want to learn more about working in digital marketing (and at WebFX).
➡️ Where is WebFX-U? At our HQ in Harrisburg!
➡️ When is WebFX-U? Oct. 13, 2026 from 1 - 3:30 p.m.

https://buff.ly/qsuDk66

Want to learn more about what it's like to be a WebFX digital marketer? Explore your post-grad future by registering for WebFX-U, our in-person event that dives into what it's like to work at WebFX.

If you need some convincing, take a moment to read Patelin's WebFX-U story. 🔽

Patelin came to WebFX-U with an open mind, wanting to see what a company's culture actually feels like beyond an application form.

"The opportunity to come to campus, sit in on sessions, and hear from people who work here was an invaluable opportunity," she said.

What stuck with her most was the team's energy. "Every single person I met welcomed me with open arms and was eager to talk about the company and the impact they were making," she recalled.

Patelin applied shortly after and joined WebFX in 2024. Now she's a project manager leading design and development projects for clients, building long-term partnerships and turning ideas into results.

Her advice for students weighing whether to attend WebFX-U: "Water that plant and come see how WebFX can help you grow." And for the students who do attend, she has a challenge: pick one session you're interested in, and one you know nothing about.

“Challenge yourself and see what you learn along the way!” she said.

WebFX-U is back on Oct. 13, 2026, 1-3:30 p.m. at our Harrisburg HQ. Tour the FXCampus, sit in on breakout sessions with our team, and get your questions answered by WebFX leadership. No marketing degree required!

Register to save your spot: https://www.webfx.com/webfx-u/?utm_source=social&utm_medium=organic&utm_campaign=fxu-promo

Yes, it's true.

And we're not afraid to say it.

📣 You need to get your SEO in order to ensure you appear in AI responses.

There. We said it.

A solid SEO foundation will set you up for success when you launch your AI SEO strategy.

And how do you evaluate your current SEO strategy? With an audit.

Our free SEO checker can help! Pop your URL into the tool and you'll get a report full of helpful tips. You're one giant leap closer to dominating the organic and AI search results.

Grab the SEO checker link in the comments! 🔗