Yellow Rabbit PR & Marketing

I was proud to be recently chosen to develop the website for the Jackson NAACP.

This was one of those projects that felt deeply aligned with the kind of work I care about. The NAACP’s mission carries history, advocacy, responsibility, and a real commitment to community. That kind of work resonates with me, not only as a communications professional, but as someone who believes important work deserves to be seen, understood, and supported.

So many nonprofits and civic organizations are doing meaningful work every day. They are organizing, advocating, serving, educating, responding, and showing up for people. But sometimes their online presence does not fully reflect the strength of the work or make it easy enough for the community to connect with it. That was the heart of this project.

The goal was to help the Jackson NAACP show up online with more clarity, structure, and strength. The website needed to give people a clear place to learn about the branch’s priorities, find events, become members, volunteer, donate, report concerns, and stay connected.

For me, website work is never only about putting pages online. It is about helping the message live somewhere people can actually find it and use it.

This is the kind of communications work I want Yellow Rabbit PR & Marketing to be known for: helping mission-driven organizations, nonprofits, civic groups, campaigns, and public-facing leaders communicate with more clarity, credibility, and purpose.

I am grateful this project was trusted to me.

Website design and content structure by Yellow Rabbit PR & Marketing.

So many people, upon first learning about the Gulf Coast AI Summit, want to know more about me and why I created it, and even why I should be the person building it.

Here is my honest answer.

I built this Summit for the business owner in Biloxi who does not know what an AI prompt is but knows her competitors are moving faster than she is.

I built it for the nonprofit director in Gautier, trying to write grants with a staff of two and no budget for more.

I built it for the young person on the Coast who has never seen someone who looks like them (or me) standing at the front of a room talking about technology, how to access it, and how it will help transform their world, their cities, and their communities.

I am a communications strategist and a hardcore nerd who started using AI in my own practice and watched it change what I could do, how fast I could do it, and what I could offer the mission-driven organizations I serve. I taught it to others around me as well and watched it make their businesses grow. That experience lit something in me, resulting in my becoming a power AI user. I wanted to share what I had learned with others.

I'm also building this Summit because the Gulf Coast masses, regular people like me, deserve their own seat in this moment too. Not borrowed from somewhere else. Built here. Rooted here. Designed for the people who live, lead, and build here.

I built it because I know what it feels like to need something to exist and have to roll up your sleeves and build it yourself.

September 25. Mississippi Gulf Coast. If you see yourself in any of this, I am talking to you.

gulfcoastaisummit.com

Yellow Rabbit spent Friday doing what we do best: connecting dots, building relationships, and helping bring important conversations closer to the people who need them.

I attended Southern Spark 2026 Tech Conference at Jackson State University alongside LaShaundra McCarty and Aaron Standberry as part of our Gulf Coast AI Summit effort, and it was exactly the kind of room we needed to be in.

We connected with educators, innovators, technologists, business leaders, nonprofit leaders, and community builders who are already thinking deeply about how AI is changing the way people work, learn, communicate, and make decisions.

Special thanks to Nashlie Sephus, Brittany Myburgh, and Krystal Chatman for the invitation and for creating space for a strong statewide AI conversation.

For Yellow Rabbit, this is the work: helping ideas move from conversation to connection, from strategy to ex*****on, and from possibility to public engagement.

The Gulf Coast AI Summit is coming September 25 to the Hospitality Resort Management Center at MGCCC in Biloxi, and we’re building it as an accessible on-ramp for the Mississippi Gulf Coast.

For the simply curious.
For business owners.
For nonprofits.
For educators.
For community leaders.
For people already using AI and ready to go deeper.

This conversation belongs on the Coast, too.

Learn more at gulfcoastaisummit.com

Most people don't wake up thinking about federal broadband mapping.

That was exactly the problem.

Mississippi had $1.2 billion allocated to expand broadband access — but communities had to prove they needed it before a federal deadline. No proof meant no funding. And the communities already underserved would stay that way.

The Mississippi Broadband Expansion Coalition needed a campaign that could reach rural MS Delta residents, door-to-door canvassers, highway drivers, and social media scrollers — all with the same urgency, through completely different channels.

That is what Yellow Rabbit built.

We developed the 'Every Home Connected: Mississippi's Broadband Promise' campaign from the ground up — name, logo, visual identity, website, rack cards, one-pager, 20+ social graphics, a 5-station Delta radio campaign, and the press release that put these findings in front of legislators at JSU's e-Center in September 2024.

The insight that drove the strategy: we were not making five different campaigns. We were making one campaign that traveled through five doors.

The website was for people who searched. The rack card was for canvassers going door to door in Clarksdale and Isola. The radio spot was for drivers on Delta highways. The countdown graphic was for those who scrolled.

Same message. Five formats. One deadline.

See the full case study here - https://www.yellowrabbitpr.com/selected-work.

Some days have a wink in them. Today had a whole blink.

I was at the Gulf Coast Business Council's State of the Coast Symposium in Biloxi, listening to Jason Feifer, editor-in-chief of Entrepreneur magazine, talk about change, business, AI, and the strange little ways the future shows up before we are ready to call it the future.

Then I ended up becoming an unexpected, microphone-holding part of his audience engagement segment.

There I was, a former newspaper reporter and columnist, standing there with another former newspaper writer who now leads one of the most recognizable business magazines in the country, talking about my unique calling in life as a storyteller in a room full of MS Gulf Coast leaders.

Life is funny like that.

What stayed with me most was Feifer's point that "AI may not break us. It may break what is already broken."

That one sat down beside me and stayed there. For months, I have been having conversations across the MS Gulf Coast about AI, business, workforce, creativity, education, and what it means for this region to not only participate in the future but also help shape it.

And what I keep seeing is momentum. Real, passionate, diligent momentum.

Across the state, there are people - like MGCCC's Mississippi Artificial Intelligence Network (MAIN) - who are not waiting around for the future to introduce itself properly. There are also business leaders, educators, entrepreneurs, and people committed to being an engaged part of the AI movement.

That is why today felt like confirmation.

On September 25, 2026, I am convening the Gulf Coast AI Summit at MGCCC’s Hospitality Center. Not to announce that AI has arrived on the Coast. It most certainly already has.

The summit is about gathering the energy already here, connecting like-minded people who need to be in the same room, and making sure this conversation includes the business owner, the teacher, the creative, the nonprofit leader, the student, the public servant, the skeptic, the early adopter Power AI user like me, and everybody standing somewhere in between.

The Gulf Coast has always known how to make something out of a hard moment. Now we get to show what we can do with an opening.

Today was one of those mornings that reminded me: sometimes the assignment finds you in public. You just have to be willing to embrace it.

More soon.

Your brand isn’t strongest when you're posting — it’s strongest when you’re not present. That’s when systems speak for you.

How your invoices read.
How fast you respond.
How you handle confusion.
How you follow up.

These moments either reinforce your promise or reveal you didn’t mean it. A brand is not the performance on social media. It’s the behavior someone encounters when the spotlight is off.

Audit this: Does the backstage match the front-of-house?

We’re just pausing to say Congratulations to our longtime client and founder of Premier Professional Counseling Services Jocelyn Lane for launching her 4th location!!

We are super proud 🥹 of Jocelyn and her team. Way to go!!

Mental health care should be easier to reach.

That belief has guided the growth of Premier Professional Counseling Services from the beginning.

We are proud to announce that Premier Professional Counseling Services is opening a new clinic in Moss Point, Mississippi, in July 2026.

With this expansion, Premier will soon serve the Mississippi Gulf Coast through four locations:
- Gulfport
- D’Iberville
- Picayune
- Moss Point

This new location means more access to compassionate, evidence-based mental health care for children, teens, adults, couples, and families. It also means we are growing our clinical team.

Premier Professional Counseling Services is now hiring part-time and full-time therapists who want to be part of meaningful, community-centered mental health work.

For us, growth is connected to access.

It means meeting people closer to home.
It means creating more places where families can receive support.
It means continuing the work to make mental health care feel more open, trusted, and accessible across the MS Gulf Coast.

Welcome to the Premier family, Moss Point.

Gulfport Office: 228-220-4226
D’Iberville Office: 228-828-5208
Picayune Office: 228-828-5208

More details coming soon.

Social media isn’t an announcement board. It’s a listening environment. People pay attention to what reflects, challenges, or reassures their lived experience — not what fills space.

If your content exists only to keep you “visible,” your audience feels that. Visibility with no intention doesn’t build brands. It builds fatigue.

Create content that people recognize themselves in. If your posts don’t shift perspective, clarify something, or provide understanding, they're taking up space, not earning it.

Guideline: Make content that feels like a contribution, not a notification.

Consistency isn’t about posting daily. It’s about showing up the same way every time someone encounters you — online or off.

Your tone, visuals, service, and decisions should feel connected. When they don’t, people hesitate. They might not say it out loud, but hesitation is the death of momentum.

Consistency does something algorithms can’t: it builds familiarity. And familiarity reduces doubt.

Think: What does someone learn about you when they observe you over time?

Today has been an amazing experience. Along with volunteering with the dynamic team LaRochelle Designs and the outstanding Tershara Matthews, I also moderated the Technology and AI panel, networked with leaders from across the region, reconnected with local business besties and heard some dynamic speakers. The Southeastern Leadership Conference was one for the books!