Work With Ryan Miller

In case you are wondering, this is what SEO success looks like!

10+ keywords going from not ranking on the first page at all to many of them being close to the top! This small, family-owned RV Rental business is now competing with big national rental companies like RV Share and Outdoorsy.

While, due to ethical reasons, I cannot help any other RV rental businesses in the area; I can most likely help your business!

If you are ready to get the attention you deserve simply send me a message or click over to my website and book a free consultation. If nothing else you will learn a TON about SEO and why it is crucial for every small business.

https://workwithryanmiller.com/get-in-touch/

𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐎𝐰𝐧𝐞𝐫𝐬 𝐍𝐞𝐞𝐝 𝐓𝐨 𝐊𝐧𝐨𝐰 𝐀𝐛𝐨𝐮𝐭 𝐒𝐄𝐎

Picture this:

You are the owner of a busy salon. Two minutes into your first break of the day your phone starts ringing. Assuming the caller is attempting to book your last available appointment of the day you answer the phone.

Instead of an eager customer on the line you hear “Hello, I am calling you from Google today and I’d like to guarantee you the #1 rank on our website” or some other terrible pitch from a slick salesman.

First of all, Google is a huge corporation and will NEVER call your small business (unless you are paying them for ads).

But, moving on, many small business owners are still unsure exactly what SEO is, how to determine if it can help their business, or who to trust to help them with their efforts.

So, as someone who has been doing SEO since before it was even called that and is passionate about improving its reputation as a valuable tool, I want to offer myself as a resource to the local community for any questions you may have about it or how it pertains to your specific small business. I also want to explain, very generally, everything a small business owner needs to know about SEO:

What is SEO? Wikipedia defines SEO, or search engine optimization this way: “...the process of improving the quality and quantity of website traffic to a website or a web page from search engines.”

That’s a pretty good definition. But I can simplify it further: 𝐒𝐄𝐎 𝐡𝐞𝐥𝐩𝐬 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐟𝐢𝐧𝐝 𝐲𝐨𝐮 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮𝐫𝐬.

You do not need an SEO guru to perform a self evaluation of your website’s SEO. For starters, simply type your business name into a search engine (most people use Google). If you are not showing up for your business name it is an indication that your SEO needs urgent attention.

If your website shows up that means you, or maybe an employee or contractor, have likely done some basic SEO by utilizing meta tags or possibly building a Google Business profile. So let’s look a little deeper.

Start with a list of 3-5 terms a customer might enter into a search engine to find a business like yours. If you are a bike shop in Ventura, start with a term like “Ventura Bike Shop” or if you are a bakery in Camarillo start with “Camarillo Bakery.” Make a note of where on the page, if at all, your website shows up for the 3-5 keywords.

If you see your competitors showing up here instead of your business that means your website and online presence likely need some improvements in order to better compete.

Maybe your business has the basics covered and currently shows up in those initial searches you did. That’s great! But there is always room for improvement, right! The next step could be getting multiple pages on your site to show up in the same result, ranking one of your Youtube Videos for a keyword, ensuring visibility in the embedded map, or expanding into additional keywords. Back to the previous examples, the bike shop may want to rank for “best bike shop in Ventura” or the bakery might want to rank for “Wedding Cakes Camarillo” for example.

If you are going to invest in SEO you need to understand how to measure results. Let’s say you sell a $500 service; maybe a gutter cleaning. After doing some research you can see there are over 100 people a month looking for gutter clearing services in Ventura. That’s potentially $50,000 in revenue so it would make sense to invest $1,000 a month to have your business be found by those potential customers.

But how do you know it’s working?

First you need to look at organic traffic to your website. Organic traffic is simply unpaid traffic, most of which is coming from search engines. A successful SEO campaign should result in an increase of organic traffic that ultimately leads to an increase in sales.

And the last thing small business owners need to know about SEO…

Never pay for SEO unless you know exactly what you are paying for. You should know which keywords your SEO manager is focused on, your past search performance and your current rankings. You should also have a rudimentary understanding of Google Analytics so you are able to see for yourself what impact SEO is having. Whether you learn how to use analytics yourself or they are provided by your SEO contractor, it’s not something you want to overlook.

If you want to learn more about SEO and how crucial it is to ALL local businesses make sure to follow me, join my email list, or better yet schedule a FREE, in-depth consultation at:

https://WorkWithRyanMiller.com/schedule

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