SLANT
SLANT is a creative marketing and design agency with offices in Greenville and Charleston, SC You think we're just website designers? Like what you see?
Then we're not who you think we are. We leverage our diverse backgrounds as architects, designers, marketers and consumers to develop creative ideas that are a blend of imagery, movement and meaning - a true sensory experience. That makes us a creative marketing + design agency. We like to think if it involves human interaction, we have either worked with it, mastered it, or foamed at the mouth ov
The cheapest, most overlooked move in brand building: just tell people what’s going on.
We talked a lot about “the problem with honesty” ... and recorded it for some reason. Watch the full episode or subscribe to the series - link in bio!
Somewhere out there, an agency is asking a client to fill out a generic discovery questionnaire to glean brand insights. We are begging them to stop.
The good stuff doesn’t surface from generic questions like “if your brand was an animal, what would it be?” It lives in the things you’d never put in a brief.
Listen to drop some knowledge on it.
Unsolicited opinion from the forest: a brand system isn’t a “deliverable.” It’s the operating agreement for what your company is and isn’t.
04/14/2026
The most dramatic rebrand we’ve ever done involved changing almost nothing.
Same logo, same colors, same SMC. They had such a great story...it’s just that nobody was telling it.
So after enough campus visits, focus groups, and stakeholder interviews to genuinely concern our families, we were able to create a sharp brand position, a complete messaging system, and expanded their logo into a full identity system so intentional, it looks like a whole new brand.
SMC is growing during a time when small colleges across the country are struggling to prove their value, some even quietly closing. They just couldn’t prove it with their brand...now they can. And it’s working: applications are up, enrollment is up, and engagement is up.
So while we may ask more questions than a five year old, we promise it’s worth it.
View the full case study on our website. Link in bio!
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Address
101 North Main Street, Ste 801
Greenville, SC
29601
Opening Hours
| Monday | 8:30am - 5:30pm |
| Tuesday | 8:30am - 5:30pm |
| Wednesday | 8:30am - 5:30pm |
| Thursday | 8:30am - 5:30pm |
| Friday | 8:30am - 3pm |