OptimalSelf MD
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Greenville’s Premier Medical Wellness,
Plastic Surgery and Aesthetics Center,
Proudly Physician Owned and Operated
Welcome to downtown Greenville's first combined functional medicine and aesthetics practice! Featuring Dr. Katherine Birchenough, an experienced physician certified in Functional Medicine with a concierge wellness practice and Dr. Shawn Birchenough, a board-certified and fellowship-trained plastic surgeon specializing in reconstructive and aesthetic surgery. Dr. Katherine works on restoring balanc
For every man who's thought about booking — but talked himself out of it. 🎤
Our team has a message for you. And yes, it's that simple.
There's no judgment here. Just people who want to help you feel your best.
Share this with a man in your life who needs the nudge. 👇
06/17/2026
We are proud to share that Dr. Katherine Birchenough has been selected as a featured speaker for MDPen's Clinical Live Webinar.
At OptimalSelf MD, we are committed to continuous learning, innovation, and excellence in patient care. We are honored to see Dr. Katherine's expertise recognized by industry peers and proud to have her represent our practice on a national stage.
Trying to conceive and feeling like conventional medicine isn't giving you answers?
Functional fertility is different. Instead of jumping straight to interventions, we look at the root causes that could be affecting your ability to conceive — hormones, gut health, inflammation, nutrient deficiencies, and more.
DM us with any questions — this is a safe space. 🤍
Your annual physical said everything looks 'normal.' But are they actually checking the right things? 🔍
For men, standard labs often miss the markers that matter most: testosterone levels, thyroid function, inflammation, metabolic health.
Dr. Katherine breaks down what she actually looks at when working with male patients — and why these numbers change everything.
06/11/2026
The Glow Journey was everything we hoped it would be and more ✨
We’re incredibly grateful for the support, energy, and enthusiasm that filled each room and made the evening so memorable. Thank you to our attendees, partners, and vendors for being part of this beautiful experience.
And now, the moment you've been waiting for... congratulations to our raffle winners!
06/10/2026
Our Glow Journey event was just the beginning!
Because of the incredible response, we’re extending a selection of our exclusive offers for a limited time—giving you another opportunity to invest in your confidence, wellness, and natural radiance. Experience some of our most sought-after aesthetic and wellness treatments and discover what’s possible when personalized care, advanced expertise, and exceptional results come together. ✨
June is Men's Health Month — and we're spending some time with Dr. Shawn talking about it. 💪
Whether it's your skin, your body, your hormones, or your energy — you deserve to feel your best.
Tag a man in your life who needs to hear this. 👇
Summer travel is CALLING — and your wellness routine doesn't have to suffer for it. ✈️🌊
Cassie and Sarah’s tips for staying on track while you're out of your routine:
💧 Hydrate with electrolytes and get an IV with Cassie before and after your trip
🌿 Don't skip your supplements — pack them first
🍴 Prioritize protein at every meal, even on vacation
😴 Protect your sleep even if the schedule shifts
You worked too hard to let a trip set you back. A little intention goes a long way.
A little wisdom from our staff to you 🤎
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Address
309 E Stone Avenue
Greenville, SC
29609
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 1pm - 8pm |
| Friday | 9am - 1pm |