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According to recent Coupons in the News; So when it comes to the groceries they do plan to buy, price is paramount. Two-thirds of all shoppers agree that “with the current economy, coupons and discounts are more important than ever.” And nearly as many said that “rising prices are causing me to be less brand loyal.”
https://couponsinthenews.com/2023/03/27/shoppers-say-coupons-are-more-important-than-ever/

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Shoppers Say Coupons Are "More Important Than Ever" A new survey highlights the continued important of coupons - even as there are fewer of them out there.

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Convenience Stores Cater to Coupon-Using Customers New mobile coupons are being offered at convenience stores nationwide, as shoppers look for more savings.

https://couponsinthenews.com/2022/09/28/retailers-under-pressure-to-offer-coupons-and-deals/
Retailers Under Pressure to Offer Coupons And Deals

Retailers Under Pressure to Offer Coupons And Deals Retailers try to scale back the depth of discounts while still offering deals this holiday season.

Grocery stores are going high-tech. Among the up-and-coming technologies are store-cleaning robots, voice technology to help answer customer service questions, and dynamic pricing that can fluctuate based on supply or demand. Some retailers are already using electronic shelf labels or tags, and another third is planning to do so. That makes it a lot easier to change prices on the fly. In just one year, retailers’ use of dynamic pricing software has risen from 18% to 28%, with another 31% using artificial intelligence to help set prices and promotions.

Your Grocery Store Is Going High-Tech - But How Much Is Too Much? Grocery stores are experimenting with high-tech innovations, but in some cases, the tried-and-true still works best.

https://couponsinthenews.com/2022/08/04/brands-beware-higher-prices-send-shoppers-searching-for-store-brands/

Time to start thinking about brand couponing strategy for Q4.

Brands Beware: Higher Prices Send Shoppers Searching For Store Brands New reports reveal the stores and product categories where store-brand sales are surging.

https://couponsinthenews.com/2022/08/02/rich-people-like-saving-money-too/

Rich People Like Saving Money, Too Higher-income shoppers are still looking for grocery savings, regardless of whether they can afford to pay full price.

COUPONING IS COOL AGAIN

First, the economy took a turn for the worse. Then mainstream news outlets starting taking notice of people who turned saving money with coupons into a lifestyle. Then TV producers noticed all the buzz and began work on a reality show about extreme couponers. Read more at Coupons in the News.

Don't Look Now, But Couponing Is Cool Again A rush of recent news reports suggests that extreme couponing is poised for a comeback.

Today's article from Coupons in the News 3-30-2022
Two recent surveys show that the overwhelming majority of shoppers are looking for more ways to save. And if retailers and brands don’t respond by offering deals, shoppers are likely to adopt a more drastic method of saving – by scaling back their spending.
According to the retail research firm IRI, 90% of consumers surveyed said they’ve noticed higher prices at the grocery store over the last month, and 75% said they’ve made one or more changes in their grocery shopping habits as a result. That’s a big increase from the 64% who had made some spending changes just a month earlier.

No Deals? Then No Sale - Cautious Shoppers Are Cutting Back Most shoppers say they are cutting back on their spending, but might make an exception if they can get a good deal.

PromotionPod creates ONLINE & IN-STORE options for shoppers.

In Store or Online? These Coupons Work Wherever You Shop - Coupons in the News Coupon providers offer discounts that allow you to choose where you want to redeem them.

Overall, the 70% of shoppers now identified as “value-seeking” far outstrip the 13% of shoppers described as “quality-seeking.” .....as explained in CITN

Never Mind Safety and Speed - Shoppers Want Savings Again - Coupons in the News A new survey finds we're grocery shopping more often now, and looking for deals.

"80% of consumers are actively looking harder for deals", according to Supermarket News.

Good read;

Grocery shoppers shift to less-expensive brands amid pandemic Consumers seek savings via more promotions, coupons, Inmar poll finds

"More than 80% of the shoppers surveyed said they have been actively looking harder for grocery coupons and promotions since the coronavirus pandemic began, while almost 40% said coupons and promotions are harder to find.", according to Coupons in the News. https://couponsinthenews.com/2020/12/03/grocery-shoppers-demand-coupons-and-deals-or-else/

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