Waypost Marketing

Recently, the Upstate’s HubSpot User Group (HUG) gathered to explore HubSpot’s new Answer Engine Optimization (AEO) tool.

We enjoyed connecting with fellow HubSpot users both face-to-face and virtually as we dove deeper into how AI is reshaping search visibility. Through a live demo and thoughtful discussion, we explored how the new AEO tool is helping brands to improve their presence among engines like ChatGPT, Perplexity, and Gemini.

We're already looking ahead to our next HUG meeting, where we'll be joined by a special guest from HubSpot. Stay tuned for more details.

Want to attend next time? Join the group: https://hubs.la/Q04lK0x00

As more and more platforms begin to integrate AI, it may seem easy to let automation take the lead. But without strategy, even the most advanced tools won’t get you far.

While AI can speed up workflows and support ex*****on, it can’t replace direction. Tools are only as effective as the intent behind them, and, without a clear strategy, you’ll end up with more content and data without a clear purpose.

Waypost helps you not only understand which AI and automation tools to use, but how to implement them in a way that actually supports your goals and growth. We’re here to help you find direction.

We had a great time touring the Reynolds Company adhesive manufacturing facility last week!

The tour was full of insightful information on all things adhesives, from hot melt to water-based. Seeing the process firsthand demonstrated their true dedication to the quality and care that goes into every product.

We value partnering with clients who share our commitment to building strong relationships and prioritizing integrity. One of our favorite parts of being local to the Upstate is the opportunity to connect with them in person while getting a valuable glimpse into the behind-the-scenes of their everyday operations.

Thank you for the amazing tour, The Reynolds Company!

A new look for MATRIX.

After working with MATRIX to create a refreshed web experience, we’re excited to share that their new website is officially live!

This redesign showcases their expertise in project management, disciplined support, and ex*****on across complex industries, while streamlining the user experience and highlighting their mission from the very first click.

Explore the new site: https://bit.ly/4exT21A

Our standard is excellence without compromise.

We know that unsatisfied expectations shatter trust. That’s why we’re committed to treating your business like it’s our own. We’ll set clear expectations of communication and deliverables up front, so you’ll never have to guess what’s going to happen next.

When you partner with Waypost, you can expect honesty, transparency, and diligence in everything we do.

Sound like a good fit? Let’s get in touch: https://bit.ly/4e9D3qH

As HubSpot’s World Learning Week comes to an end, we’re spotlighting Greenville’s HubSpot User Group (HUG)!

As a local chapter of the global HUG network, we host free in-person and virtual events that feature content deep-dives, platform updates, and insights from fellow users. These events create opportunities for HubSpot Users in our community to learn, connect, and grow.

Whether you’re new to the platform or are a long-time user, joining your local HUG chapter is the perfect way to deepen your HubSpot knowledge, expand your network, and stay ahead of the newest updates. We hope to see you at our next event!

Learn more about Greenville HUG: https://bit.ly/4fZ9RUe

As part of World Learning Week, we’re diving into one of HubSpot’s newest tools: AEO.

More and more users are turning to AI platforms and summaries rather than traditional search tools. As AI continues to change the way users search for information, AEO (Answer Engine Optimization) is becoming an increasingly important part of digital strategy.

HubSpot’s new AEO tool helps brands understand how they’re showing up across major answer engines through visibility tracking, competitor analysis, citation insights, and tailored recommendations. The best part? The tool has access to your existing CRM data from the first step, meaning that, rather than starting from scratch, you begin with real data that informs valuable brand visibility insights.

Read our full blog to learn more about HubSpot’s new AEO tool: https://bit.ly/4vnKHmV

In honor of HubSpot Academy’s World Learning Week, we’re proud to share that our team has earned over 20 unique HubSpot Academy certifications.

As a Platinum HubSpot Solutions partner, we’re committed to maintaining a deep knowledge of the HubSpot platform and the tools our clients rely on everyday. Across our team, we hold a variety of certifications spanning Content Marketing, Digital Advertising, Sales Hub, Marketing Hub, SEO, and more.

Continued learning is an important part of who we are at Waypost. By consistently investing in our expertise, we’re able to stay up to date with the latest features, trends, and strategies that help us support our clients to the highest degree.

HubSpot Academy’s World Learning Week is here.

World Learning Week serves as the perfect opportunity to learn new skills, connect with others globally, and make a real impact. During this week, every certification, course, or eligible playlist completed triggers a donation to global education charities. You can even join live learning events to learn more about tech, innovation, and industry topics.

Ready to make a difference? Register here: https://bit.ly/4o51nx5

We're excited to welcome Will Finley to the Waypost team as a Social Media Marketing Intern!

As a double major in Marketing and English, Will brings a strong blend of creativity, strategy, and technical skill. During his time with Waypost, he will support the team by creating engaging, strategic content across a variety of social platforms.

Please join us in giving Will a warm welcome!