Venn Technology

Joining Scott at the Fireside Chat is Judd Trayling, Founder and CEO of Roghnu, a custom software development shop and a longtime technologist with more than four decades of experience.

Together, they unpack what AI is actually changing inside real development teams and where the hype still outpaces reality.

Judd shares what his team is seeing firsthand: AI isn’t always transforming the biggest projects, but it is dramatically speeding up smaller, focused tasks.

They also explore how AI is improving documentation, regression testing, cross-team visibility, and even accelerating the sales and discovery process through faster prototyping.

Watch the full video: https://hubs.ly/Q04jM3Mm0

We analyzed 200+ DIY integration projects across Salesforce, HubSpot, Sage Intacct, and more. Here's what we kept seeing 👇

DIY integration can work for simple, one-way data flows. But the moment complexity enters the picture, it breaks down fast:
❌ Unplanned error handling
❌ Data consistency issues
❌ Mystery scripts nobody can maintain
❌ Scale problems that only show up at the worst time

One client came to us after their Salesforce-to-QuickBooks integration had been breaking monthly for two years. Their developer wasn't building anything, just patching.

The real question isn't DIY vs. pro services. It's where you want your team's energy to go.

Integration is essential plumbing, not a differentiator. Your team is more valuable building features customers love than debugging a 3 AM sync failure.

There's a reason some organizations buy an integration platform, configure it themselves, and then call us 18 months later.

Self-serve tools are excellent for simple, well-supported connections. Mid-market organizations typically have more complexity than that - multiple systems, custom workflows, business logic that doesn't fit a drag-and-drop interface.

At that point, a "platform" becomes a project. And that project lands on your team's plate.

We bring the expertise, build the integration, and stand behind it - all so you can get back to what matters most!

We're back from Stripe Sessions 2026, and there's a lot to unpack.

Stripe kicked things off with "Day 119 of Singularity," and from there it was two days of announcements showing just how fast AI is reshaping commerce:

Agentic commerce is here:

1) The Machine Payments Protocol (MPP) and Agentic Commerce Suite are building the rails for AI agents to transact autonomously

2) Stripe + Metronome brings real-time token billing for AI monetization

3) Tempo Blockchain (with Paradigm) enables streaming micropayments: DoorDash, Klarna, and Visa are already on board.

The systems your business depends on are getting smarter, and the gaps between them are about to become much more consequential.

Read our full recap 👉 https://hubs.ly/Q04gpp6_0

The Venn team was on the ground at Sage Future 2026, and one thing stood clear to us. 👇

AI in finance has moved from hype to infrastructure.

From Sage's "glass box AI" approach to building trust with CFOs, to major announcements like the Doyen AI acquisition, the new Sage Intacct AI Gateway, and the Finance Intelligence Agent, this year's event made it clear that AI in finance is moving fast.

Our takeaway? AI is only as good as the data it can access. Integration is the unlock. 🔄

Want to know more? Click here to find our full thoughts on Sage Future 2026: 👉 https://hubs.ly/Q04gm1DX0

Scott was joined by Tyson Hollas for this Fireside Chat - they discussed what they’re seeing, what’s confusing, and how it’s actually showing up in day-to-day work.

They talk through things like ROI challenges, why AI feels both useful and messy at the same time, and how people are experimenting with it in different ways across teams.

Check out the full conversation here: https://hubs.ly/Q04dQtFP0

HERE WE GOOOOOO 🎉 Sage Future, Day 1!

Come find us at Booth 112 and enter for your chance to take home a Yeti from Bjorn!

Let's talk about your stack. 👋

GIVEAWAY DETAILS: Drawing will take place at Booth 112 on Thursday, April 30 at 11:30AM! Must be present to win.

Here's a distinction that matters: mid-market integration is not enterprise integration at a smaller scale.

Leaner teams, tighter timelines, less tolerance for complexity. The tools built for Fortune 500 often bring all of that complexity along for the ride.

Venn builds integrations that fit the actual size and shape of mid-market organizations. Deep expertise without the enterprise overhead.

Here's something we hear a lot: "We didn't plan for it to get this complicated." 🙃

And honestly — nobody does. Systems accumulate over time. A tool here, a platform there, a legacy system that's been around since before half the team was hired.

The goal isn't a perfect tech stack. It's a functional one — where the systems you have actually talk to each other.

That's what Venn does.

Next week we're not just at Sage Future — we're also headed to Stripe Sessions in San Francisco!

Stripe is reshaping financial infrastructure for modern organizations, and the integration story there is one we're really excited to be part of. Come find us if you'll be at the event.