Highland Group
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Advertising. Design. Scotch tasting by appointment only. WeAreHG. It’s more than our URL. You deserve nothing less. Our approach? Captivate by design.
It’s our promise of a smart team of creative thinkers to help transform your business. Infuse every initiative with strategy, creativity and technology. We nurture enduring partnerships with our clients and may serve as an extended marketing team for businesses in transition or rapid growth. Many of the world’s most prestigious creative competitions have recognized our work: Communication Arts, Pr
06/16/2026
Your website is often the first experience people have with your brand. What story is it telling?
A great website transforms your brand into a digital experience that captures attention and guides visitors toward meaningful action.
Team HG designs and develops websites that bring your story into focus through thoughtful strategy and engaging user experiences.
Swipe through to see some recent websites we had the pleasure of building, and click the link in bio to learn more and inquire about how
06/11/2026
Happy World Cup to those who celebrate. ⚽️🙌
Team USA has our support, but with an English Creative Director on the team, suppose we'd better save a little room for England too...
Who's your pick to win it all?
NeoCon 2026 officially kicked off Monday, and a few members of our creative team took a field trip to Chicago to check it out for design inspiration (and to visit our WMI friends , , and !)
The team clocked 7+ miles exploring all the showrooms 🤯 and especially loved seeing the variety of textures and patterns.
There’s nothing quite like getting out of your everyday environment to breathe fresh creativity into your world. 10/10 recommend!
06/05/2026
This week marked a major milestone for Grand Rapids WhiteWater as local, regional and tribal partners gathered to celebrate the groundbreaking of the Grand River Restoration's Lower Reach Project.
We've been proud to play a role in this journey over the past decade, supporting communications efforts that helped share the vision and keep the community connected to the work.
Congratulations to the en@grandrapidswhitewater team and everyone who has helped bring the rapids one step closer to returning to the heart of our city. 🌊
Highland Group is celebrating our 25th anniversary this August, so of course we had to put a little twist on our logo to commemorate the occasion. 😎
We’ve been dedicated to delivering game-changing ideas and experiences to our clients and community since 2001, and you best believe we will be celebrating with some special creative and experiences this summer. More to come!
It’s National Creativity Day! The thing about creativity is it’s rarely a one-and-done kind of process. So, we thought it would be fun to ask the HG team what version they’re on of their current projects and tasks. Here’s what they said…
Helping brands feel connected to the places they call home is one of our favorite tricks. 🪄
That’s precisely what we did for Railview Lofts, a new living community in Ludington, MI. We created branding and logo design inspired by the surrounding railway views and the character of Northern Michigan living.
Can you spot the subtle railway inspiration woven into the logo?
05/19/2026
A lot of organizations assume they need to increase their marketing efforts if growth slows down. But more times than not, the real issue isn’t volume…
Our latest blog explores how brand clarity influences growth and the three biggest things shaping how audiences perceive your brand.
Read the full article at the link in bio.
And just like that… we’ve (almost) officially wrapped Small Business Week with @ Jeffrey Richard Salon!
Carissa and Patrick met with our team at the HG office today to see the ✨big reveal✨ of their full brand guidelines and website — plus, a thorough tutorial of how to use their new site from our Lead Web Developer Noel, and brainstorming their launch plan.
The cherry on top of an already exceptional week was hearing Carissa speak on what this new brand and website means to them and the direction their business is growing. ❤️
We can’t wait to reveal the finished product with you all on Monday! Stay tuned. 🎉
It’s already Day 4 (!!) of Small Business Week, and we’re in full go mode to finish up our branding and website project sprint with !
Today, our project manager Marlee takes you through our day of snapping more photos in the salon, our creative team hard at work to build the website and the cutest surprise visitor to brighten our day even more. ☀️
Tomorrow is the big brand + web reveal — keep your eyes peeled. We can’t wait to share!
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Address
645 Cherry Street SE Ste 200
Grand Rapids, MI
49503
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |