With U Projects

We're doing a little branding refresh at With U Projects. Though we still love the metaphor of a mountain climb to represent the challenges we fact, we wanted to focus more on the support we need along the way.

We’ve chosen the figure-8 belay knot as our new symbol because it represents what we value most: connection, security, and relational trust. We are a team committed to walking alongside people in life’s most intense and transformative moments—especially marriage, birth, and parenting—because we believe no one should have to navigate these experiences alone. Our work is grounded in presence, partnership, and the kind of steady support that helps people move forward with confidence.

In climbing, the figure-8 belay knot is used to securely tie a climber into the rope, creating a strong, reliable connection to the person holding the other end. It’s trusted because it’s stable, easy to check, and designed to hold under pressure. More than a technique, it represents a relationship—one person climbing, the other fully attentive, ready to catch, support, and respond. That’s what the knot means to us: being firmly tied in, looking out for one another, and creating the kind of trust that allows someone to take the next step knowing they are supported.